Bulldog and Microsoft's BizTalk Unite Business Processes and Monetize Digital Media Content Across the Enterprise

Broadcast, Entertainment, Music, and Interactive Services Gain Strategic

Market Advantages and Revenue Opportunities by Coupling Enterprise

Digital Asset Management With Standard Business Processes



Bulldog Booth at NAB - #I5937



Apr 26, 2001, 01:00 ET from The Bulldog Group, Inc.

    LAS VEGAS, April 26 /PRNewswire/ -- The Bulldog Group announced today that
 they have partnered with Microsoft to develop a solution that gets media
 content out of the archives and links it to strategic and revenue-generating
 enterprise applications, including digital rights and licensing management.
 The integration of Bulldog's digital asset management technology and Microsoft
 BizTalk Server 2000 uses XML to extend business processes across the
 enterprise, increasing revenue opportunities with customers and business
 partners.  The solution that couples digital media with standard business
 information is being demonstrated at the Microsoft Partner Pavilion, located
 in the Sands Convention Center at booth #I5617.
     Overcoming traditional supply chain integration problems has been a battle
 that most organizations have won, however the digital content supply chain has
 created new challenges and bottlenecks, from the creation of media content
 through to final customer delivery.  BizTalk Server 2000 connects
 best-of-breed digital content solutions such as Bulldog with conventional back
 office systems such as ERP and CRM to provide an end-to-end solution for
 building and streamlining the digital content supply chain.
     "Many industries have very sophisticated supply chain technologies, but
 when the goods that you are creating, supplying and fulfilling are entirely
 digital the problem poses some unique and very difficult challenges," said
 Mark Kapczynski, principal consultant of Microsoft's Media and Entertainment
 Practice.  "We understand those problems and have developed a solution that
 will energize and revolutionize the industry.  Our powerful end-to-end digital
 content services solution will allow companies, regardless of size or
 platform, to rapidly connect and exchange digital content with the thousands
 of distributors and media outlets found within the supply chain."
     "To profit in this economy, media-rich organizations need solutions that
 effectively store, manage, assemble, track and deliver the volumes of digital
 assets that are integral to their business processes," said Chris Strachan,
 Chief Executive Officer, The Bulldog Group, Inc.  "We understand that in order
 to optimize the value of these digital assets, the underlying enterprise media
 repository must be open and seamlessly connected to fundamental business
 applications.  For the first time, the Bulldog and BizTalk solution connects
 business knowledge with the value of digital media, ensuring that investments
 in media production systems will be realized."
     Bulldog Two.Seven provides customers with an enterprise platform to
 ingest, store, browse, manage, and distribute any kind of digital media
 content -- including video, audio, text, and images -- through multiple
 channels of delivery including the Internet, broadcast and Interactive TV.  At
 the core of Bulldog's digital asset management solution is an enterprise media
 repository, built to scale to accommodate thousands of users and millions of
 assets.
     A part of the Microsoft .NET Enterprise Server family, BizTalk Server 2000
 is the industry's only comprehensive XML-based solution that unites enterprise
 application integration (EAI), business-to-business integration (B2B) and
 business process orchestration technology to allow companies to easily build
 dynamic business processes that span applications and organizational
 boundaries regardless of size, language or platform.
 
     About Bulldog
     The Bulldog Group focuses on the development of software applications that
 are designed to leverage digital assets into revenue-generating digital
 products.  Bulldog's software solution provides clients with an enterprise
 platform to ingest, store, browse, manage, and distribute any kind of digital
 media content including video, audio and documents within an enterprise and
 outward, through multiple channels of delivery including the Internet,
 broadcast and Interactive TV.
     To find out how customers such as Sony Pictures Entertainment,
 Microsoft Studios, and Open Interactive are partnering with Bulldog to assign
 and realize the value of their digital assets, visit Bulldog on the web at
 www.bulldog.com.
 
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing.  The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
 
     For more information about Bulldog, please contact:  James Finch,
 Media Relations of The Bulldog Group, 310-244-2830, jfinch@bulldog.com; or
 Andrew Bowins of Maverick Public Relations, 416-640-5523,
 andrewb@maverickpr.com.
 
     Microsoft, Windows and BizTalk are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X67338263
 
 

SOURCE The Bulldog Group, Inc.
    LAS VEGAS, April 26 /PRNewswire/ -- The Bulldog Group announced today that
 they have partnered with Microsoft to develop a solution that gets media
 content out of the archives and links it to strategic and revenue-generating
 enterprise applications, including digital rights and licensing management.
 The integration of Bulldog's digital asset management technology and Microsoft
 BizTalk Server 2000 uses XML to extend business processes across the
 enterprise, increasing revenue opportunities with customers and business
 partners.  The solution that couples digital media with standard business
 information is being demonstrated at the Microsoft Partner Pavilion, located
 in the Sands Convention Center at booth #I5617.
     Overcoming traditional supply chain integration problems has been a battle
 that most organizations have won, however the digital content supply chain has
 created new challenges and bottlenecks, from the creation of media content
 through to final customer delivery.  BizTalk Server 2000 connects
 best-of-breed digital content solutions such as Bulldog with conventional back
 office systems such as ERP and CRM to provide an end-to-end solution for
 building and streamlining the digital content supply chain.
     "Many industries have very sophisticated supply chain technologies, but
 when the goods that you are creating, supplying and fulfilling are entirely
 digital the problem poses some unique and very difficult challenges," said
 Mark Kapczynski, principal consultant of Microsoft's Media and Entertainment
 Practice.  "We understand those problems and have developed a solution that
 will energize and revolutionize the industry.  Our powerful end-to-end digital
 content services solution will allow companies, regardless of size or
 platform, to rapidly connect and exchange digital content with the thousands
 of distributors and media outlets found within the supply chain."
     "To profit in this economy, media-rich organizations need solutions that
 effectively store, manage, assemble, track and deliver the volumes of digital
 assets that are integral to their business processes," said Chris Strachan,
 Chief Executive Officer, The Bulldog Group, Inc.  "We understand that in order
 to optimize the value of these digital assets, the underlying enterprise media
 repository must be open and seamlessly connected to fundamental business
 applications.  For the first time, the Bulldog and BizTalk solution connects
 business knowledge with the value of digital media, ensuring that investments
 in media production systems will be realized."
     Bulldog Two.Seven provides customers with an enterprise platform to
 ingest, store, browse, manage, and distribute any kind of digital media
 content -- including video, audio, text, and images -- through multiple
 channels of delivery including the Internet, broadcast and Interactive TV.  At
 the core of Bulldog's digital asset management solution is an enterprise media
 repository, built to scale to accommodate thousands of users and millions of
 assets.
     A part of the Microsoft .NET Enterprise Server family, BizTalk Server 2000
 is the industry's only comprehensive XML-based solution that unites enterprise
 application integration (EAI), business-to-business integration (B2B) and
 business process orchestration technology to allow companies to easily build
 dynamic business processes that span applications and organizational
 boundaries regardless of size, language or platform.
 
     About Bulldog
     The Bulldog Group focuses on the development of software applications that
 are designed to leverage digital assets into revenue-generating digital
 products.  Bulldog's software solution provides clients with an enterprise
 platform to ingest, store, browse, manage, and distribute any kind of digital
 media content including video, audio and documents within an enterprise and
 outward, through multiple channels of delivery including the Internet,
 broadcast and Interactive TV.
     To find out how customers such as Sony Pictures Entertainment,
 Microsoft Studios, and Open Interactive are partnering with Bulldog to assign
 and realize the value of their digital assets, visit Bulldog on the web at
 www.bulldog.com.
 
     About Microsoft
     Founded in 1975, Microsoft (Nasdaq:   MSFT) is the worldwide leader in
 software, services and Internet technologies for personal and business
 computing.  The company offers a wide range of products and services designed
 to empower people through great software -- any time, any place and on any
 device.
 
     For more information about Bulldog, please contact:  James Finch,
 Media Relations of The Bulldog Group, 310-244-2830, jfinch@bulldog.com; or
 Andrew Bowins of Maverick Public Relations, 416-640-5523,
 andrewb@maverickpr.com.
 
     Microsoft, Windows and BizTalk are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
 The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X67338263
 
 SOURCE  The Bulldog Group, Inc.