Burberry to Open Store in Beverly Hills

Apr 13, 2001, 01:00 ET from Burberry Limited

    NEW YORK, April 13 /PRNewswire/ -- Burberry announced plans today for a
 new store on the corner of Wilshire Boulevard and Camden Drive in Beverly
 Hills.  The 8,000 square foot store, Burberry's first in Los Angeles, is
 scheduled to open in early Autumn 2001.  The store will showcase the Burberry
 design collections for men and women, as well as the brand's signature
 accessories.
     "The U.S. market continues to be key to our retail growth strategy with
 significant untapped potential," stated Burberry chief Executive Rose Marie
 Bravo.  "This prime location in Beverly Hills gives us an exciting opportunity
 to introduce the shopping experience of our London flagship to the resident
 customer base as well as Southern California's important tourist market."
     The design of the store reflects the prototype created for the Company's
 worldwide flagship, which opened on New Bond Street in London in September of
 last year.  A merger of classicism and modernism, the overall look is very
 residential with warm wood tones and rich leathers.  The color palette and
 detailing takes inspiration from Burberry's trademark plaid.  Randall A.
 Ridless who was responsible for the design of the London flagship will be
 supervising the project in tandem with Architect Daniel J. Barteluce and the
 Burberry in-house design team.
     Burberry, the original British luxury brand, was founded in 1856.  With
 headquarters in London and New York, the company currently has 18 directly
 operated stores in the United States, including locations on Post Street in
 San Francisco and South Coast Plaza in Costa Mesa.
 
 

SOURCE Burberry Limited
    NEW YORK, April 13 /PRNewswire/ -- Burberry announced plans today for a
 new store on the corner of Wilshire Boulevard and Camden Drive in Beverly
 Hills.  The 8,000 square foot store, Burberry's first in Los Angeles, is
 scheduled to open in early Autumn 2001.  The store will showcase the Burberry
 design collections for men and women, as well as the brand's signature
 accessories.
     "The U.S. market continues to be key to our retail growth strategy with
 significant untapped potential," stated Burberry chief Executive Rose Marie
 Bravo.  "This prime location in Beverly Hills gives us an exciting opportunity
 to introduce the shopping experience of our London flagship to the resident
 customer base as well as Southern California's important tourist market."
     The design of the store reflects the prototype created for the Company's
 worldwide flagship, which opened on New Bond Street in London in September of
 last year.  A merger of classicism and modernism, the overall look is very
 residential with warm wood tones and rich leathers.  The color palette and
 detailing takes inspiration from Burberry's trademark plaid.  Randall A.
 Ridless who was responsible for the design of the London flagship will be
 supervising the project in tandem with Architect Daniel J. Barteluce and the
 Burberry in-house design team.
     Burberry, the original British luxury brand, was founded in 1856.  With
 headquarters in London and New York, the company currently has 18 directly
 operated stores in the United States, including locations on Post Street in
 San Francisco and South Coast Plaza in Costa Mesa.
 
 SOURCE  Burberry Limited