Burger King Corporation Announces Endorsement Of Guidelines for the Humane Treatment of Animals

Guidelines to Serve as Foundation in On-Going Program



Apr 02, 2001, 01:00 ET from Burger King Corporation

    MIAMI, April 2 /PRNewswire/ -- Burger King Corporation today announced the
 endorsement of guidelines for the humane treatment of food animals.  The
 endorsed guidelines include the American Meat Institute (AMI) Good Management
 Practices for Animal Handling and Stunning for cattle and swine; the United
 Egg Producers (UEP) Animal Husbandry Guidelines for U.S. Egg Laying Flocks,
 and the National Chicken Council (NCC) Animal Welfare Guidelines for broiler
 chickens.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
     Each of these sets of guidelines was reviewed by scientific and industry
 experts prior to adoption by their respective industries.
     "Endorsing these guidelines forms the foundation for our Animal Well-Being
 program as we move forward," said Tulin Tuzel, senior vice president, research
 and development and Chief Technology Officer of Burger King Corporation. "The
 next step, working in concert with our Advisory Council, will be to identify
 specific provisions within these guidelines which should be enhanced or
 qualified and to adopt procedures for implementation and verification."
     Burger King Corporation formed the Animal Well-Being Advisory Council last
 fall, comprised of such nationally-recognized experts in the field as Dr.
 Temple Grandin, Ph.D. from Colorado State University; Professor Janice
 Swanson, Kansas State University, and Professor David Fraser, Ph.D. from The
 University of British Columbia.
     Burger King Corporation has required its suppliers to comply with the
 Federal Humane Slaughter Act since the inception of the act.
     Burger King Corporation created the American icon, the HOME OF THE
 WHOPPER(R), in 1957. The company and its franchisees operate more than 11,330
 restaurants in all 50 states, and 58 countries and international territories
 around the world, with more than 92% of BURGER KING(R) restaurants owned and
 operated by independent franchisees.  Since the company's founding in Miami in
 1954, the BURGER KING(R) brand has become recognized for great flame-broiled
 taste and HAVE IT YOUR WAY(R) food customization.  In fiscal year 2000, the
 BURGER KING(R) system had system-wide sales of $11.4 billion.  Burger King
 Corporation is a part of Diageo (NYSE:   DEO), the international food and drinks
 company. To learn more about the BURGER KING(R) system, please visit the
 company's website at www.burgerking.com.
 
 

SOURCE Burger King Corporation
    MIAMI, April 2 /PRNewswire/ -- Burger King Corporation today announced the
 endorsement of guidelines for the humane treatment of food animals.  The
 endorsed guidelines include the American Meat Institute (AMI) Good Management
 Practices for Animal Handling and Stunning for cattle and swine; the United
 Egg Producers (UEP) Animal Husbandry Guidelines for U.S. Egg Laying Flocks,
 and the National Chicken Council (NCC) Animal Welfare Guidelines for broiler
 chickens.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
     Each of these sets of guidelines was reviewed by scientific and industry
 experts prior to adoption by their respective industries.
     "Endorsing these guidelines forms the foundation for our Animal Well-Being
 program as we move forward," said Tulin Tuzel, senior vice president, research
 and development and Chief Technology Officer of Burger King Corporation. "The
 next step, working in concert with our Advisory Council, will be to identify
 specific provisions within these guidelines which should be enhanced or
 qualified and to adopt procedures for implementation and verification."
     Burger King Corporation formed the Animal Well-Being Advisory Council last
 fall, comprised of such nationally-recognized experts in the field as Dr.
 Temple Grandin, Ph.D. from Colorado State University; Professor Janice
 Swanson, Kansas State University, and Professor David Fraser, Ph.D. from The
 University of British Columbia.
     Burger King Corporation has required its suppliers to comply with the
 Federal Humane Slaughter Act since the inception of the act.
     Burger King Corporation created the American icon, the HOME OF THE
 WHOPPER(R), in 1957. The company and its franchisees operate more than 11,330
 restaurants in all 50 states, and 58 countries and international territories
 around the world, with more than 92% of BURGER KING(R) restaurants owned and
 operated by independent franchisees.  Since the company's founding in Miami in
 1954, the BURGER KING(R) brand has become recognized for great flame-broiled
 taste and HAVE IT YOUR WAY(R) food customization.  In fiscal year 2000, the
 BURGER KING(R) system had system-wide sales of $11.4 billion.  Burger King
 Corporation is a part of Diageo (NYSE:   DEO), the international food and drinks
 company. To learn more about the BURGER KING(R) system, please visit the
 company's website at www.burgerking.com.
 
 SOURCE  Burger King Corporation