Burger King Senior Managers Build With Their Own Hands -- Drive Thru Restaurant In 24 hrs -- Record Time

New Advances In Team Building Bring About Spectacular Feat;

Modular Building Technology Marks New Era In Restaurant Construction;

Whopper Meals Served 24 Hours After Work Commenced



Apr 30, 2001, 01:00 ET from Burger King Corporation

    ROTHERHAM, United Kingdom, April 30 /PRNewswire/ -- Burger King has broken
 new ground by building its latest hi-tech Drive Thru restaurant in just 24
 hours from start to finish -- the first time this has ever been done in the
 QSR* industry.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
     The restaurant, on the outskirts of Rotherham, U.K., was constructed by a
 team of more than 100 senior managers from across EMA* working alongside
 skilled construction workers.  The involvement was part of a team-building
 initiative, designed to give senior managers a start-to-finish, eyewitness
 insight into the way a restaurant is built.
     Burger King is one of the most successful brands in the QSR sector in
 Europe with double-digit growth rates. The building of a restaurant so quickly
 symbolises Burger King's commitment to its programme of restaurant and job
 creation this year. With system sales of $1.7 billion in 2000 within EMA*
 (representing almost 20% system growth), Burger King continues to push the
 boundaries ever wider. EMA President, Andre Lacroix was thrilled to be part of
 the quickest ever restaurant build and commented: "We are opening a restaurant
 virtually every working day this year throughout the EMA region. Our
 innovative approach is highlighted in this superb achievement by our high
 performing teams from across the region. It underlines our commitment to
 operational and service excellence with a huge investment in infrastructure
 and jobs."
     The building work commenced at 2 p.m. on the 26th of April as the ten
 modular parts of the restaurant arrived at the site, and concluded at 2 p.m.
 on the 27th of April with an opening ceremony presided over by the Deputy
 Mayor of Rotherham, Cllr. Littleboy and the Lady Mayoress, at which Whoppers,
 freshly flame-grilled in the new restaurant, were served with Coke and Fries
 to an assembled audience of local VIPs and Senior managers.
 
     *  QSR:  Quick Service Restaurants
     *  EMA:  Europe, Middle East & Africa
 
     General Information
     Burger King Corporation created the American icon, the HOME OF THE
 WHOPPER(R), in 1957. The company and its franchisees operate more than 11,340
 restaurants in all 50 states and 58 countries and international territories
 around the world, with more than 92% of BURGER KING(R) restaurants owned and
 operated by independent franchisees.  Since the company's founding in Miami in
 1954, the BURGER KING(R) brand has become recognised for great flame-grilled
 taste and HAVE IT YOUR WAY(R) food customisation.  In fiscal year 2000, BURGER
 KING(R) had system-wide sales of $11.4 billion.  Burger King Corporation is a
 part of Diageo (NYSE:   DEO), the international food and drinks company. To
 learn more about BURGER KING(R), please visit the company's website at
 www.burgerking.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X13145962
 
 

SOURCE Burger King Corporation
    ROTHERHAM, United Kingdom, April 30 /PRNewswire/ -- Burger King has broken
 new ground by building its latest hi-tech Drive Thru restaurant in just 24
 hours from start to finish -- the first time this has ever been done in the
 QSR* industry.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990804/FLW005-a )
     The restaurant, on the outskirts of Rotherham, U.K., was constructed by a
 team of more than 100 senior managers from across EMA* working alongside
 skilled construction workers.  The involvement was part of a team-building
 initiative, designed to give senior managers a start-to-finish, eyewitness
 insight into the way a restaurant is built.
     Burger King is one of the most successful brands in the QSR sector in
 Europe with double-digit growth rates. The building of a restaurant so quickly
 symbolises Burger King's commitment to its programme of restaurant and job
 creation this year. With system sales of $1.7 billion in 2000 within EMA*
 (representing almost 20% system growth), Burger King continues to push the
 boundaries ever wider. EMA President, Andre Lacroix was thrilled to be part of
 the quickest ever restaurant build and commented: "We are opening a restaurant
 virtually every working day this year throughout the EMA region. Our
 innovative approach is highlighted in this superb achievement by our high
 performing teams from across the region. It underlines our commitment to
 operational and service excellence with a huge investment in infrastructure
 and jobs."
     The building work commenced at 2 p.m. on the 26th of April as the ten
 modular parts of the restaurant arrived at the site, and concluded at 2 p.m.
 on the 27th of April with an opening ceremony presided over by the Deputy
 Mayor of Rotherham, Cllr. Littleboy and the Lady Mayoress, at which Whoppers,
 freshly flame-grilled in the new restaurant, were served with Coke and Fries
 to an assembled audience of local VIPs and Senior managers.
 
     *  QSR:  Quick Service Restaurants
     *  EMA:  Europe, Middle East & Africa
 
     General Information
     Burger King Corporation created the American icon, the HOME OF THE
 WHOPPER(R), in 1957. The company and its franchisees operate more than 11,340
 restaurants in all 50 states and 58 countries and international territories
 around the world, with more than 92% of BURGER KING(R) restaurants owned and
 operated by independent franchisees.  Since the company's founding in Miami in
 1954, the BURGER KING(R) brand has become recognised for great flame-grilled
 taste and HAVE IT YOUR WAY(R) food customisation.  In fiscal year 2000, BURGER
 KING(R) had system-wide sales of $11.4 billion.  Burger King Corporation is a
 part of Diageo (NYSE:   DEO), the international food and drinks company. To
 learn more about BURGER KING(R), please visit the company's website at
 www.burgerking.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X13145962
 
 SOURCE  Burger King Corporation