NEW YORK, April 4, 2017 /PRNewswire-USNewswire/ -- Burson-Marsteller, a leading strategic communications and global public relations firm, today announced that Dan Doherty and Susan Lagana have joined its U.S. Public Affairs & Crisis Practice as Managing Directors.
Doherty joins Burson-Marsteller with 20 years of agency experience. Before joining the firm, he was President of TheWadeGroup,Inc., responsible for managing the agency's operations, marketing and business development, in addition to serving as client lead and senior public affairs and crisis counselor for corporate, association and non-profit clients, including an $8 billion consumer packaged goods company. His corporate communications experience includes counseling high-profile organizations on customer, investor, community, government and labor relations, including both union organizing and decertification campaigns. In addition, Doherty has extensive experience in food manufacturing, including market recalls and withdrawals in both the U.S. and Canada.
Lagana brings 20 years of experience to her new role inclusive of political campaigns, Congressional government communications, international and domestic regulatory policy and private sector law. Most recently, she served as Director, Public Affairs, Office of the Secretary for the U.S. Department of Transportation, where she led the Department's messaging and communications strategy on cutting-edge transportation issues and technologies, such as the launch of the first federal policy on automated vehicles, regulations governing aerial drone registration and operation, and crude-by-rail safety regulations. Before that, she was the Director of Strategic Communications, Secretary of the U.S. Navy, Department of Defense. In this role, she led communications efforts including initiatives to decrease the Department's dependence on fossil fuels; strengthen industry and international partnerships; and increase the size of the Navy fleet. Her early career history includes more than a decade of political campaign communications experience and roles with Sidley Austin, LLP; United Nations Children's Fund and CNN.
"I am thrilled to welcome Dan to the firm and to continue strengthening the Public Affairs and Crisis Practice," said Helaine S. Klasky, Chair, U.S. Public Affairs & Crisis Practice, to whom Doherty and Lagana report. "He will help our clients navigate today's exceedingly complex communications environment and ensure their corporate and policy objectives are met. Similarly, Susan brings extraordinary experience in public affairs which will be instrumental in delivering results for our clients that address real-world problems in a period of accelerated change."
"Dan and Susan's extensive public affairs and crisis experience will ensure that we are consistently challenging the status quo with new, innovative strategies to address our clients' most pressing challenges at a time when communications matters most," added Mike Fernandez, U.S. CEO, Burson-Marsteller.
Doherty earned a B.A. in Political Science from Providence College and an MBA from the University of Maryland Smith School of Business. Lagana earned her B.S. in International Affairs from Georgia Tech and her JD Law, from UNC Chapel Hill in 2009.
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in communications services. For more information, please visit www.burson-marsteller.com.
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