Business.com Launches Version 2.0

Enhanced Content and Features Further Strengthen Its Position as the Online

Business Information Leader



Apr 03, 2001, 01:00 ET from Business.com

    SANTA MONICA, Calif., April 3 /PRNewswire/ -- Business.com, the most
 comprehensive online source for business information, today announced the
 launch of Business.com version 2.0.  This announcement comes on the heels of
 Business.com's acquisition of Work.com's assets that was made public
 yesterday.
     The site's new features include: enhanced Search, my Business.com as well
 as Industry and Company Pages.  Additionally, Newsletters and in-depth News
 will be added later this month.  The new features add significant value by
 creating a better user experience as well as providing more targeted inventory
 and placement options for advertisers, further strengthening its position as
 the online business information leader.
     "Business.com is delivering on its promise of building the world's best
 resource for finding highly contextual and relevant business information,"
 said Business.com founder and CEO Jake Winebaum.  "By continuing to add new
 features and content, we are establishing ourselves as the best source for
 business information and providing the most highly-targeted business audience
 to advertisers."
 
     The new features available on Business.com 2.0 include:
 
     -- Enhanced Search -- Using the latest advancements in technology, the
        search tool offers more relevant results as well as deep links to
        companies, people and industries, thus providing focused and
        comprehensive search results.  Unlike broad consumer search engines,
        Business.com's search combs the vast resources within the Directory to
        find business-only information.
 
     -- my Business.com -- Unlike other sites' personalization features, this
        tool allows users to customize their business news specific to their
        industry, job function and company interests.  Users can create
        customized links to the Business.com features they utilize most
        frequently, as well as share personalized pages with friends and
        colleagues.
 
     -- Industry Pages -- Our redesigned industry pages highlight content,
        interactive tools and relevant topics on over 230 industries, allowing
        the user to get a comprehensive view of the depth and breadth of
        information available on the site.  Industry Pages offer a wealth of
        tools, research, news, and "best of" industry resources that are
        selected by Business.com's industry experts.
 
     -- Company Pages -- The redesigned company pages provide easier
        navigation of company and people profiles, financial and stock
        information, competitors, and news.  Company pages provide access to
        information on more than 64,000 public, international and private
        companies.
 
     -- Financial Times Content --Integrated content from Business.com's
        strategic partner provides access to approximately 300 articles a day
        from The Financial Times and FT.com; links to FT.com's global
        archives, which include stories from more than 2000 publications
        worldwide; and profiles on more than 500 executives representing a
        variety of industries.
 
     Coming later this month, Business.com will be launching two additional
 products that will provide deeper industry-specific news from top providers.
 
     -- Newsletters -- Daily Newsletters provide pertinent and up-to-date news
        and information on more than 20 industries from 500 top-notch sources.
        By receiving aggregated news via email, users can find the information
        they need to stay on top of their industry.
 
     -- Enhanced News -- Business.com's enhanced News provides information on
        specific categories and subcategories from 500 top-notch sources,
        covering more than 20,000 companies, 1,000 industries and 500 business
        people as well as top business headlines selected by the Business.com
        editorial team.
 
     Business.com 2.0 creates additional opportunities for advertisers to reach
 highly targeted business audiences and provides them with a superior marketing
 platform to target and sell their products and services.  The new features
 provide additional opportunities for advertisers to target business customers
 based on industry, job function, cross-industry groupings, key word searches
 and Business.com registered user groups.
 
     About Business.com
     Business.com (www.business.com) is the most comprehensive online source
 for business information.  It enables users to find the relevant information
 they need, quickly and efficiently from a single source.  The site offers
 400,000 catalogued business-oriented web sites that are organized into
 25,000 categories and subcategories.  Other features include 64,000 public,
 international and private company profiles; information and resources on
 hundreds of industries; and aggregated news from over 500 top-notch sources
 including Dow Jones, Reuters, the Industry Standard and the Financial Times.
     Business.com users are primarily at-work users in search of relevant
 business information.  Business.com creates opportunities for advertisers to
 reach high-quality, at-work business users and provides them with a superior
 marketing platform to target and sell their products and services.  The
 company, which was founded by Jake Winebaum in November 1999, is based in
 Santa Monica, California.
     Business.com's strategic investors include: Cahners Business Information,
 a member of the Reed Elsevier plc group (NYSE:   RUK, ENL), IndustryClick, a
 subsidiary of Primedia Incorporated (NYSE:   PRM), The McGraw-Hill Companies
 (NYSE:   MHP), and The Financial Times Group, a division of Pearson plc
 (NYSE:   PSO; London: PSON) that also serves as a premium provider of news.
     Business.com's content providers include: Marketwatch.com Inc.
 (Nasdaq:   MKTW), Multex.com Incorporated, Reuters (Nasdaq:   RTRSY) and Thomson
 Investors Network.  Technology providers include: Cisco Systems Incorporated
 (Nasdaq:   CSCO), Compaq Computer Corporation (NYSE:   CPQ), Exodus
 Communications, Inc. (Nasdaq:   EXDS), Hewlett-Packard Company (NYSE:   HWP), and
 Oracle Corporation (Nasdaq:   ORCL).
 
     For further information please contact Jennifer Stephens of Business.com,
 310-586-4120, jstephens@business.com; or Arda Hamalian of Golin/Harris
 International, 213-623-4200, ext. 718, ahamalian@golinharris.com, for
 Business.com.
 
 

SOURCE Business.com
    SANTA MONICA, Calif., April 3 /PRNewswire/ -- Business.com, the most
 comprehensive online source for business information, today announced the
 launch of Business.com version 2.0.  This announcement comes on the heels of
 Business.com's acquisition of Work.com's assets that was made public
 yesterday.
     The site's new features include: enhanced Search, my Business.com as well
 as Industry and Company Pages.  Additionally, Newsletters and in-depth News
 will be added later this month.  The new features add significant value by
 creating a better user experience as well as providing more targeted inventory
 and placement options for advertisers, further strengthening its position as
 the online business information leader.
     "Business.com is delivering on its promise of building the world's best
 resource for finding highly contextual and relevant business information,"
 said Business.com founder and CEO Jake Winebaum.  "By continuing to add new
 features and content, we are establishing ourselves as the best source for
 business information and providing the most highly-targeted business audience
 to advertisers."
 
     The new features available on Business.com 2.0 include:
 
     -- Enhanced Search -- Using the latest advancements in technology, the
        search tool offers more relevant results as well as deep links to
        companies, people and industries, thus providing focused and
        comprehensive search results.  Unlike broad consumer search engines,
        Business.com's search combs the vast resources within the Directory to
        find business-only information.
 
     -- my Business.com -- Unlike other sites' personalization features, this
        tool allows users to customize their business news specific to their
        industry, job function and company interests.  Users can create
        customized links to the Business.com features they utilize most
        frequently, as well as share personalized pages with friends and
        colleagues.
 
     -- Industry Pages -- Our redesigned industry pages highlight content,
        interactive tools and relevant topics on over 230 industries, allowing
        the user to get a comprehensive view of the depth and breadth of
        information available on the site.  Industry Pages offer a wealth of
        tools, research, news, and "best of" industry resources that are
        selected by Business.com's industry experts.
 
     -- Company Pages -- The redesigned company pages provide easier
        navigation of company and people profiles, financial and stock
        information, competitors, and news.  Company pages provide access to
        information on more than 64,000 public, international and private
        companies.
 
     -- Financial Times Content --Integrated content from Business.com's
        strategic partner provides access to approximately 300 articles a day
        from The Financial Times and FT.com; links to FT.com's global
        archives, which include stories from more than 2000 publications
        worldwide; and profiles on more than 500 executives representing a
        variety of industries.
 
     Coming later this month, Business.com will be launching two additional
 products that will provide deeper industry-specific news from top providers.
 
     -- Newsletters -- Daily Newsletters provide pertinent and up-to-date news
        and information on more than 20 industries from 500 top-notch sources.
        By receiving aggregated news via email, users can find the information
        they need to stay on top of their industry.
 
     -- Enhanced News -- Business.com's enhanced News provides information on
        specific categories and subcategories from 500 top-notch sources,
        covering more than 20,000 companies, 1,000 industries and 500 business
        people as well as top business headlines selected by the Business.com
        editorial team.
 
     Business.com 2.0 creates additional opportunities for advertisers to reach
 highly targeted business audiences and provides them with a superior marketing
 platform to target and sell their products and services.  The new features
 provide additional opportunities for advertisers to target business customers
 based on industry, job function, cross-industry groupings, key word searches
 and Business.com registered user groups.
 
     About Business.com
     Business.com (www.business.com) is the most comprehensive online source
 for business information.  It enables users to find the relevant information
 they need, quickly and efficiently from a single source.  The site offers
 400,000 catalogued business-oriented web sites that are organized into
 25,000 categories and subcategories.  Other features include 64,000 public,
 international and private company profiles; information and resources on
 hundreds of industries; and aggregated news from over 500 top-notch sources
 including Dow Jones, Reuters, the Industry Standard and the Financial Times.
     Business.com users are primarily at-work users in search of relevant
 business information.  Business.com creates opportunities for advertisers to
 reach high-quality, at-work business users and provides them with a superior
 marketing platform to target and sell their products and services.  The
 company, which was founded by Jake Winebaum in November 1999, is based in
 Santa Monica, California.
     Business.com's strategic investors include: Cahners Business Information,
 a member of the Reed Elsevier plc group (NYSE:   RUK, ENL), IndustryClick, a
 subsidiary of Primedia Incorporated (NYSE:   PRM), The McGraw-Hill Companies
 (NYSE:   MHP), and The Financial Times Group, a division of Pearson plc
 (NYSE:   PSO; London: PSON) that also serves as a premium provider of news.
     Business.com's content providers include: Marketwatch.com Inc.
 (Nasdaq:   MKTW), Multex.com Incorporated, Reuters (Nasdaq:   RTRSY) and Thomson
 Investors Network.  Technology providers include: Cisco Systems Incorporated
 (Nasdaq:   CSCO), Compaq Computer Corporation (NYSE:   CPQ), Exodus
 Communications, Inc. (Nasdaq:   EXDS), Hewlett-Packard Company (NYSE:   HWP), and
 Oracle Corporation (Nasdaq:   ORCL).
 
     For further information please contact Jennifer Stephens of Business.com,
 310-586-4120, jstephens@business.com; or Arda Hamalian of Golin/Harris
 International, 213-623-4200, ext. 718, ahamalian@golinharris.com, for
 Business.com.
 
 SOURCE  Business.com

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