Busworld Kortrijk was a Success for TEMSA !

Nov 19, 2009, 11:57 ET from TEMSA Europe NV

MECHELEN, Belgium, November 19 /PRNewswire/ -- "It was a tremendous success!", says Wim Vanhool, Executive Board Member of Temsa Europe. "Customers appreciated the way we hosted them and in particular the confidence that we were able to create in terms of services and environmental performance."

TEMSA products are sold in 46 countries, of which at least 9 were represented at Busworld and returned with signed purchase orders. The key markets for TEMSA are still Benelux, Germany, Scandinavia, Italy and France. The preferred vehicles for years have been the touring coach TEMSA SAFARI HD in stainless steel and the midi-coach TEMSA OPALIN in touring or intercity version. The city bus, TEMSA AVENUE, made also a great impression and constituted a major part of the total sales at Busworld Kortrijk.

"Choosing Hall 7 exclusively for us was of course a bit risky," says Ali Murat Atlas, Managing Director of Temsa Europe, "but we were confident that customers would look for us and we have taken every opportunity that was available to remind them that we were waiting for them in Hall 7. Once they reached us, many enjoyed staying for a long time. Now everyone knows where to find us for the coming Busworld Kortrijk exhibitions."

TEMSA presented the world premiere of its AVENUE HYBRID, which drew a lot of attention and effectively positioned us as a legitimate partner for the development of city buses for environmentally friendly public transportation. The shift towards environmentally conscious products and services was valued by over 500 visitors who preferred a digital product brochure instead of the paper version. In addition, TEMSA had a tree planted on behalf of each of these visitors.

"We are very happy with the quality of the visitors," says Louis Kern, Group Product Manager, "interest is high, also from research and development companies who see TEMSA now as a brand that stands for innovation. We will pursue our efforts for bringing additional features on the market that will lower the kerb weight of our vehicles and increase their cost efficiency and environmental performance."

For more information on our products & services please visit our website http://www.temsa.com

Annex

Fact sheet TEMSA Global

Strategy - TEMSA stands for "Value in Motion" or Lifetime Ownership Value

TEMSA is continuously concerned about the efficiency of its products and services as to their capacity to enable the bus operators to run a profitable business. Its promise to them is a low lifetime ownership cost. The brand has some key assets to be able to sustain this positioning:

    - Geo-strategic manufacturing: TEMSA builds where it presents
      a direct advantage to the market where the product will be distributed
      while reaching the highest standards of quality. Vehicles for Europe
      are built in Turkey. Vehicles for the MENA region and the Gulf
      Countries are built in Egypt.

    - In-house R&D capacity: TEMSA has an independent R&D company
      that has a wider scope of research than classic R&D departments in the
      automotive industry. This allows it to do primary research on materials
      particularly and alternative energy sources. The most tangible result
      is that TEMSA products are among the lightest in their category.
      Lighter means less consumption, pollution, and maintenance. This has a
      direct impact on the balance sheet as the weight reduction can make the
      operator save up to 10% of its initial investment.

    - Network of experts: TEMSA products are sold in more than 46
      markets through 48 dealers and distributors. The brand favors the local
      approach: leveraging the knowledge, relationship and market expertise
      of a local partner to serve its customers best in each market with a
      product that is adapted to their local needs.

Background information TEMSA

TEMSA is a Bus & Coach brand belonging to the company TEMSA Global. TEMSA Global is one of the companies of the Sabanci Holding, Turkey's leading financial and industrial conglomerate. The brand is sold in more than 46 markets including Europe, North Africa, Middle East, Gulf countries and CIS. The company has 2 bus & coach production plants: Adana (Turkey) and Cairo (Egypt). 75% of its production is destined for international sales of which 80% in Europe.

TEMSA offers 16 models in total according to the various needs of the regional markets and of the particular usages: touring, intercity and city.

For more information please visit our website http://www.temsa.com

For more information on Sabanci please visit http://www.sabanci.com

Please also find attached our corporate brochure for reference.

SOURCE TEMSA Europe NV