Enhances Payment Options with Checkout by Amazon and Amazon PayPhrase

Amazon Customers Can Now Check Out on Using Preferred Payment and Shipping Information Stored at

Nov 23, 2009, 09:00 ET from

ALISO VIEJO, Calif., Nov. 23 /PRNewswire/ -- Leading retail marketplace has expanded its online payments options just in time for the holiday shopping season, with the addition of the Checkout by Amazon(TM) and Amazon PayPhrase services offered by Amazon Payments, Inc. These options enable shoppers to use the shipping addresses and payment information stored in their accounts to easily and efficiently complete purchases on without duplicating data input. Within a few weeks of adding this new checkout option to the site, thousands of orders using Amazon Payments are being placed daily on, making it one of the top payment methods on the site.

"Amazon Payments delivers a great customer experience, with innovations such as the new Amazon PayPhrase option that make purchases even simpler for online shoppers," said Neel Grover, president and chief executive officer, "We're focused on delivering the best deals online, along with a great shopping experience for our customers. Adding Amazon Payments options creates that value-added experience by reducing transaction times for account holders on"

To check out at using Amazon Payments, customers simply click on the "Checkout with Amazon" button that currently appears on each of's millions of product pages as well as in the shopping cart. To use Amazon PayPhrase, customers type their designated phrase and click to instantly preview the total order cost with shipping and tax. No extra steps are needed to "add to cart" or "proceed to checkout," and customers do not have to sign in or re-enter credit card information to complete transactions.

Checkout by Amazon also works smoothly with any order placed with's thousands of brand-name Marketplace Sellers. Existing account information is used to complete transactions, saving shoppers valuable time by not having to re-enter shipping addresses and payment information.

"Amazon Payments enables customers to shop easily and securely across the web using the information stored in their accounts," said Mark Stabingas, General Manager of Amazon Payments. "We are pleased that has decided to offer Checkout by Amazon and Amazon PayPhrase as checkout options for their customers."


With more than 12 million customers, is a leading retail marketplace, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, is headquartered in Aliso Viejo, California.® is a trademark of Inc. currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as Wal-Mart and Sears and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.

Amazon Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.