BUYSIDE Magazine Welcomes New Publisher

Long-time Associate Publisher Promoted to Guide Magazine and Website in Its

8th Year of Publication



Apr 10, 2001, 01:00 ET from BUYSIDE Magazine

    SONOMA, Calif., April 10 /PRNewswire/ -- Peter Huestis, the Executive Vice
 President and Group Publisher of BUYSIDE Magazine, recently promoted Keleigh
 Trumble to the role of publisher.  BUYSIDE Magazine is a monthly publication
 read by active institutional investors.  "BUYSIDE's mission will remain the
 same:  to provide active institutional investors with the best stock ideas and
 research the markets have to offer," Huestis said.  The appointment follows a
 triumphant second-year BPA audit of the magazine's circulation that confirmed
 a 94% readership return rate.  The publishers are allocating additional
 circulation funds, to meet the needs of readers and clients alike.  "A
 magazine without a credible audit has little to offer its advertisers -- it's
 independent proof that the reader wants the magazine," Huestis added.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010308/BUYSIDELOGO )
     Trumble, as Publisher, will maintain the publication's integrity, focusing
 on the changing needs of its audience -- active money managers.  "This is the
 best thing that could happen for BUYSIDE -- Keleigh understands our audience,
 and brings a refreshing enthusiasm that will revitalize our efforts online and
 through new publications aimed at the same audience in foreign markets. She
 has the experience and a global vision," commented Tamara Bower, the Editor of
 BUYSIDE.
     Trumble takes on the role with a fresh approach to providing valuable
 content. "BUYSIDE is a credible, unique and well-respected publication that
 serves institutional investors, and we will continue to hone its message and
 the medium for delivery," she said. "Our website will reflect this with a more
 polished look and a better developed offering, as well as the print version.
 And we will be expanding globally, beginning with BUYSIDE Canada this summer."
     The Publishers of BUYSIDE further wished to express to readers and clients
 of BUYSIDE that Mergent Incorporated, publisher of BUYSIDE Magazine, is not
 involved, directly or indirectly, in the launching of any new start up
 publication that does not carry the BUYSIDE name.  Mergent Incorporated has
 not released, sold, leased, licensed or otherwise permitted the distribution
 of any names, contacts, clients or others having a relationship with BUYSIDE
 Magazine*.
     Founded in 1994, BUYSIDE Magazine, based in Sonoma, California, and with
 offices in San Francisco, Chicago and New York, is a member of the Financial
 Publications overseen by Adams Business Media, with sister publications
 Futures, Research, and Investor Direct Magazine. Please direct inquiries to
 Rene Hilario at 707-933-2813.
 
     * Any representation or implication to the contrary is inaccurate.  Any
 person making any representation or implication to the contrary (i) is not
 authorized by Mergent Incorporated to do so, (ii) is not an employee, agent,
 or representative of Mergent Incorporated, and (iii) does not have the power
 or authority to obligate or bind Mergent Incorporated in any manner.  We ask
 that you contact us immediately if you receive, verbally or in writing, any
 representation or implication to the contrary.
 
 

SOURCE BUYSIDE Magazine
    SONOMA, Calif., April 10 /PRNewswire/ -- Peter Huestis, the Executive Vice
 President and Group Publisher of BUYSIDE Magazine, recently promoted Keleigh
 Trumble to the role of publisher.  BUYSIDE Magazine is a monthly publication
 read by active institutional investors.  "BUYSIDE's mission will remain the
 same:  to provide active institutional investors with the best stock ideas and
 research the markets have to offer," Huestis said.  The appointment follows a
 triumphant second-year BPA audit of the magazine's circulation that confirmed
 a 94% readership return rate.  The publishers are allocating additional
 circulation funds, to meet the needs of readers and clients alike.  "A
 magazine without a credible audit has little to offer its advertisers -- it's
 independent proof that the reader wants the magazine," Huestis added.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010308/BUYSIDELOGO )
     Trumble, as Publisher, will maintain the publication's integrity, focusing
 on the changing needs of its audience -- active money managers.  "This is the
 best thing that could happen for BUYSIDE -- Keleigh understands our audience,
 and brings a refreshing enthusiasm that will revitalize our efforts online and
 through new publications aimed at the same audience in foreign markets. She
 has the experience and a global vision," commented Tamara Bower, the Editor of
 BUYSIDE.
     Trumble takes on the role with a fresh approach to providing valuable
 content. "BUYSIDE is a credible, unique and well-respected publication that
 serves institutional investors, and we will continue to hone its message and
 the medium for delivery," she said. "Our website will reflect this with a more
 polished look and a better developed offering, as well as the print version.
 And we will be expanding globally, beginning with BUYSIDE Canada this summer."
     The Publishers of BUYSIDE further wished to express to readers and clients
 of BUYSIDE that Mergent Incorporated, publisher of BUYSIDE Magazine, is not
 involved, directly or indirectly, in the launching of any new start up
 publication that does not carry the BUYSIDE name.  Mergent Incorporated has
 not released, sold, leased, licensed or otherwise permitted the distribution
 of any names, contacts, clients or others having a relationship with BUYSIDE
 Magazine*.
     Founded in 1994, BUYSIDE Magazine, based in Sonoma, California, and with
 offices in San Francisco, Chicago and New York, is a member of the Financial
 Publications overseen by Adams Business Media, with sister publications
 Futures, Research, and Investor Direct Magazine. Please direct inquiries to
 Rene Hilario at 707-933-2813.
 
     * Any representation or implication to the contrary is inaccurate.  Any
 person making any representation or implication to the contrary (i) is not
 authorized by Mergent Incorporated to do so, (ii) is not an employee, agent,
 or representative of Mergent Incorporated, and (iii) does not have the power
 or authority to obligate or bind Mergent Incorporated in any manner.  We ask
 that you contact us immediately if you receive, verbally or in writing, any
 representation or implication to the contrary.
 
 SOURCE  BUYSIDE  Magazine