C-Cube Introduces First IMX-Compatible MPEG Video Codec

New Video Codec Expands Interoperability by Gaining Wide Vendor Support



Apr 18, 2001, 01:00 ET from C-Cube Microsystems

    MILPITAS, Calif., April 18 /PRNewswire/ -- C-Cube Microsystems
 (Nasdaq:   CUBE), the market leader in digital video processors, today announced
 the availability of the industry's first single-chip codec that is compatible
 with Sony Corporation's professional MPEG IMX Video Tape Recorder (VTR)
 products.
     "The C-Cube DVxpress(TM)-MXT50 codec is targeted for the professional
 broadcast market and benefits the server and non-linear editing equipment
 vendors by enabling seamless interoperability between the range of Sony
 professional equipment in its IMX family," said John Scarcella, senior vice
 president of Sony Electronics' Broadcast and Professional Company.
     The DVxpress-MXT50 codec deploys innovative video compression and
 transcoding technology resulting in truly superb multi-generation video
 quality.  The codec implements 50 Mb/s encoding and decoding of video at
 4:2:2P@ML, while preserving all the features of the DVxpress-MX product line,
 including multiple-stream editing and real-time special effects.
     "As a result of this collaborative effort with Sony, we are bringing a new
 level of completeness to professional video production," said Bob Saffari,
 director of marketing for Advanced Video Products at C-Cube.
 "This announcement demonstrates C-Cube's continuing efforts to promote
 multi-format, open standards that will help drive innovation throughout the
 entire industry.  With DVxpress-MXT50, C-Cube reaffirms its technology
 leadership in the professional broadcast market, and its commitment to our
 video production partners."
     "A highly respected silicon provider like C-Cube can deliver products that
 promote interoperability between our MPEG-based equipment and other OEM's
 non-linear editing and video server solutions," added Scarcella.
     Further commenting on the C-Cube/Sony collaboration, Shigeru Morikawa,
 senior vice president, B&P Company from Sony said, "Our joint collaboration
 with C-Cube in the development of the IMX product stemmed from C-Cube's long
 standing position as the number-one solution provider in the professional
 market for multi-format customers."
 
     Strong Industry-Wide Support
     "We've been working closely with C-Cube on both DV and MPEG
 implementations of their chips for non-linear editing, and are pleased to see
 the level of compatibility requested by our customers delivered in this chip
 set," said David Schleifer, director of Broadcast and Enterprise Product
 Marketing, Avid broadcast group.
     Grass Valley Group vice president of Marketing, Michael Cronk, whose
 newest line of high-end video servers will feature IMX bit-stream
 compatibility, welcomes the news from C-Cube and Sony, calling it a
 "very positive development" for his customers, who will have better VTR format
 interoperability with Grass Valley Group products.
     President of Pinnacle Systems' Professional Media Division, Ajay Chopra
 says, "Pinnacle Systems has always been in the forefront of offering
 interoperable solutions.  We are already offering the new C-Cube
 DVxpress-MXT50 format as an option to our TARGA 3000 OEMs, enabling a new
 generation of products that will natively support MPEG IMX.  We also look
 forward to integrating MPEG IMX using C-Cube technology into broadcast
 products such as VortexNews in the future."
 
     Availability
     The DVxpress-MXT50 is now available in volume quantities.  Sony will
 demonstrate the new chip at the NAB 2001 Show (The National Association of
 Broadcasters), April 23-26, Las Vegas, at their booth, L11600, S-Hall, as well
 as in their Pro-MPEG suites, N219/N220, N-Hall, both in the Las Vegas
 Convention Center.  The C-Cube booth will be located at S3313 in the Sands
 Expo Center, Exhibit Hall D.
 
     About C-Cube
     The company is a worldwide leader in digital media processing and is
 leading the way with new communication processors and networked consumer
 products.  With a focus on DVD, set-top boxes and codec-enabled products,
 C-Cube is driving the technology for the "networked digital home."
     C-Cube is headquartered in Milpitas, Calif., and has offices in
 North America, Europe, and Asia.  For more information, visit the company's
 Web site at www.c-cube.com.
 
     NOTE:  C-Cube and the C-Cube logo are registered trademarks of C-Cube
 Microsystems Inc.  All other trademarks or registered trademarks are the
 property of their respective owners.
 
 

SOURCE C-Cube Microsystems
    MILPITAS, Calif., April 18 /PRNewswire/ -- C-Cube Microsystems
 (Nasdaq:   CUBE), the market leader in digital video processors, today announced
 the availability of the industry's first single-chip codec that is compatible
 with Sony Corporation's professional MPEG IMX Video Tape Recorder (VTR)
 products.
     "The C-Cube DVxpress(TM)-MXT50 codec is targeted for the professional
 broadcast market and benefits the server and non-linear editing equipment
 vendors by enabling seamless interoperability between the range of Sony
 professional equipment in its IMX family," said John Scarcella, senior vice
 president of Sony Electronics' Broadcast and Professional Company.
     The DVxpress-MXT50 codec deploys innovative video compression and
 transcoding technology resulting in truly superb multi-generation video
 quality.  The codec implements 50 Mb/s encoding and decoding of video at
 4:2:2P@ML, while preserving all the features of the DVxpress-MX product line,
 including multiple-stream editing and real-time special effects.
     "As a result of this collaborative effort with Sony, we are bringing a new
 level of completeness to professional video production," said Bob Saffari,
 director of marketing for Advanced Video Products at C-Cube.
 "This announcement demonstrates C-Cube's continuing efforts to promote
 multi-format, open standards that will help drive innovation throughout the
 entire industry.  With DVxpress-MXT50, C-Cube reaffirms its technology
 leadership in the professional broadcast market, and its commitment to our
 video production partners."
     "A highly respected silicon provider like C-Cube can deliver products that
 promote interoperability between our MPEG-based equipment and other OEM's
 non-linear editing and video server solutions," added Scarcella.
     Further commenting on the C-Cube/Sony collaboration, Shigeru Morikawa,
 senior vice president, B&P Company from Sony said, "Our joint collaboration
 with C-Cube in the development of the IMX product stemmed from C-Cube's long
 standing position as the number-one solution provider in the professional
 market for multi-format customers."
 
     Strong Industry-Wide Support
     "We've been working closely with C-Cube on both DV and MPEG
 implementations of their chips for non-linear editing, and are pleased to see
 the level of compatibility requested by our customers delivered in this chip
 set," said David Schleifer, director of Broadcast and Enterprise Product
 Marketing, Avid broadcast group.
     Grass Valley Group vice president of Marketing, Michael Cronk, whose
 newest line of high-end video servers will feature IMX bit-stream
 compatibility, welcomes the news from C-Cube and Sony, calling it a
 "very positive development" for his customers, who will have better VTR format
 interoperability with Grass Valley Group products.
     President of Pinnacle Systems' Professional Media Division, Ajay Chopra
 says, "Pinnacle Systems has always been in the forefront of offering
 interoperable solutions.  We are already offering the new C-Cube
 DVxpress-MXT50 format as an option to our TARGA 3000 OEMs, enabling a new
 generation of products that will natively support MPEG IMX.  We also look
 forward to integrating MPEG IMX using C-Cube technology into broadcast
 products such as VortexNews in the future."
 
     Availability
     The DVxpress-MXT50 is now available in volume quantities.  Sony will
 demonstrate the new chip at the NAB 2001 Show (The National Association of
 Broadcasters), April 23-26, Las Vegas, at their booth, L11600, S-Hall, as well
 as in their Pro-MPEG suites, N219/N220, N-Hall, both in the Las Vegas
 Convention Center.  The C-Cube booth will be located at S3313 in the Sands
 Expo Center, Exhibit Hall D.
 
     About C-Cube
     The company is a worldwide leader in digital media processing and is
 leading the way with new communication processors and networked consumer
 products.  With a focus on DVD, set-top boxes and codec-enabled products,
 C-Cube is driving the technology for the "networked digital home."
     C-Cube is headquartered in Milpitas, Calif., and has offices in
 North America, Europe, and Asia.  For more information, visit the company's
 Web site at www.c-cube.com.
 
     NOTE:  C-Cube and the C-Cube logo are registered trademarks of C-Cube
 Microsystems Inc.  All other trademarks or registered trademarks are the
 property of their respective owners.
 
 SOURCE  C-Cube Microsystems