Cable Industry Visionary Jeffrey Reiss Launches TViFusion

Company Initiative to Focus on Developing, Packaging, and Managing

New Digital Channels for Cable and Satellite Distribution Platforms



Former NBC and Turner Networks International Executive Bryan McGuirk

Named President and COO of New Service Provider



Apr 17, 2001, 01:00 ET from TViFusion

    DENVER, April 17 /PRNewswire/ -- Former Showtime founder and cable
 industry visionary Jeffrey Reiss has formed TViFusion, a new media company
 positioned to develop, package and distribute a suite of digital television
 channels with distinct target audiences.  TViFusion's programming is
 specifically designed to attract new customers to digital cable and direct
 broadcast satellite service (DBS).
     According to Reiss, who assumes the post of Chief Executive Officer for
 TViFusion, the company is the first to offer independent emerging digital
 networks the expertise and efficiencies of a large media company.  This allows
 programmers to focus on their core business of producing highly targeted
 quality programming while TViFusion provides cost effective affiliate sales,
 advertising sales, trade marketing and technical distribution.
     Using the company's extensive industry contacts and business development
 acumen, TViFusion will work to assist independent channel developers in
 securing funding, positioning their channel venture among other complementary
 and innovative channels and managing the general business operations of the
 channels.  TViFusion offers the independent networks the depth and breadth of
 experienced personnel they would not have on their own.
     Citing the real business propositions that currently exist in the digital
 marketplace, as well as those that will emerge in the coming years, Reiss
 estimates that there are currently 23 million digital homes in the U.S. today.
 He also projects that number will grow to 28 million by the end of 2001 and
 will reach over half of the 100+ million television homes in the U.S. by 2005.
 "It's the new innovative television programming appealing to passionate niche
 audiences that will bring new customers to digital cable and DBS," said Reiss
 in making the announcement.
     "TViFusion serves both programmers and distributors needs.  We are seeking
 programming services and concepts that will attract the largest number of new
 digital customers," continued Reiss.  "By securing the most compelling
 interactive digital content, TViFusion can help the cable and satellite
 operators to drive consumer penetration of digital set-top boxes and other
 revenue building offerings."
     "Our expert management team provides a cost effective service that allows
 independent channels to compete efficiently in the new digital marketplace.
 We can offer top-notch affiliate sales, marketing, and programming expertise
 to these developing channel propositions while also helping to secure funding
 and develop interactive programming capabilities.  It's a win-win situation
 for all involved."
     Added Bryan McGuirk, newly appointed President and Chief Operating Officer
 for TViFusion, "There are a number of digital networks out there and cable and
 satellite operators are being inundated with carriage propositions.  We can
 reduce the risk and investment for these operators by bundling a complementary
 array of innovative digital channels."  He also added, "but it's the 'I' in
 TViFusion that's really critical.  All of our networks will offer interactive
 elements, which will help build new revenue streams for the operators."
     Working as both an equity partner and business development consultant,
 TViFusion will leverage its differentiated channel packages by selecting
 channel allies that encompass innovative interactive capabilities as well as
 compelling and distinctive programming concepts.  Combining its management
 talent with these offerings, TViFusion believes it will be able to break
 through the clutter of channels currently available in the marketplace, while
 also offering developing channels a cost effective means of benefiting from
 the collective business experience of the TViFusion executive team.
     TViFusion's objectives for the coming year include an initial launch of
 two programming services in fourth quarter 2001 and additional launches
 planned throughout 2002 and beyond with an objective of ultimately launching
 10 to 12 channel propositions for digital platforms throughout the U.S.
     Recognized as a noted innovator and creative force in the cable and
 entertainment industry, Jeffrey Reiss was the creator of Showtime and the
 Cable Health Network, which subsequently merged with Daytime to become the
 Lifetime television network.  Reiss served as the network's President and
 Chief Executive Officer and later as Vice Chairman.  His entrepreneurial
 vision, combined with a keen foresight of market trends and an ability to
 translate those trends into solid media propositions, has been a hallmark of
 his career.  Reiss also pioneered the first pay-per-view channel, Request TV,
 and when it sold to TeleCommunications, Inc. (TCI) in 1992, Reiss joined TCI
 to develop new cable networks.  In 1995, in conjunction with TCI, he acquired
 a Boulder, Colorado company, CareerTrack, serving as its Chief Executive
 Officer.  In February 1999, CareerTrack was sold and later merged with Fred
 Pryor Seminars to form a global seminar and training company.
     A strategic thinker with an extensive background in both broadcast and
 cable television, Bryan McGuirk joins TViFusion from NBC Television Network,
 where he most recently served as Vice President Affiliate Relations.
     In that post, McGuirk successfully restructured affiliation agreements
 with a number of NBC's larger affiliate groups and also assisted in the
 development of NBC's Digital Television business.  He was later appointed
 e-business leader of affiliate relations and network operations groups.
 McGuirk first came to NBC through its international division, where he held
 the post of Vice President and Director of NBC Asia, Hong Kong and Singapore,
 managing the company's CNBC Asia, NBC and National Geographic Channel cable
 operations.  McGuirk came to Asia in 1993 as Managing Director of Turner
 International Asia Pacific, based in Hong Kong, having first joined the
 company in 1991 as Marketing Manager in Atlanta after several years in the
 banking industry.
     Headquartered in Denver, TViFusion was formed by cable visionary Jeffrey
 Reiss to encourage the successful development and distribution of
 differentiated and innovative interactive digital television channels by
 providing expert knowledge, infrastructure and services at substantial cost
 savings to early development programming companies.  Forging an expert
 management team headed by company president and chief operating officer Bryan
 McGuirk, the company's strategy is to develop, package and leverage
 distinctive independent digital channels with interactive components to cable
 and satellite distribution platforms throughout the United States.
 
     For further information, please contact Jeff Pryor or Lara Baine of
 Pryor & Associates, 818-382-2233, for TViFusion.
 
 

SOURCE TViFusion
    DENVER, April 17 /PRNewswire/ -- Former Showtime founder and cable
 industry visionary Jeffrey Reiss has formed TViFusion, a new media company
 positioned to develop, package and distribute a suite of digital television
 channels with distinct target audiences.  TViFusion's programming is
 specifically designed to attract new customers to digital cable and direct
 broadcast satellite service (DBS).
     According to Reiss, who assumes the post of Chief Executive Officer for
 TViFusion, the company is the first to offer independent emerging digital
 networks the expertise and efficiencies of a large media company.  This allows
 programmers to focus on their core business of producing highly targeted
 quality programming while TViFusion provides cost effective affiliate sales,
 advertising sales, trade marketing and technical distribution.
     Using the company's extensive industry contacts and business development
 acumen, TViFusion will work to assist independent channel developers in
 securing funding, positioning their channel venture among other complementary
 and innovative channels and managing the general business operations of the
 channels.  TViFusion offers the independent networks the depth and breadth of
 experienced personnel they would not have on their own.
     Citing the real business propositions that currently exist in the digital
 marketplace, as well as those that will emerge in the coming years, Reiss
 estimates that there are currently 23 million digital homes in the U.S. today.
 He also projects that number will grow to 28 million by the end of 2001 and
 will reach over half of the 100+ million television homes in the U.S. by 2005.
 "It's the new innovative television programming appealing to passionate niche
 audiences that will bring new customers to digital cable and DBS," said Reiss
 in making the announcement.
     "TViFusion serves both programmers and distributors needs.  We are seeking
 programming services and concepts that will attract the largest number of new
 digital customers," continued Reiss.  "By securing the most compelling
 interactive digital content, TViFusion can help the cable and satellite
 operators to drive consumer penetration of digital set-top boxes and other
 revenue building offerings."
     "Our expert management team provides a cost effective service that allows
 independent channels to compete efficiently in the new digital marketplace.
 We can offer top-notch affiliate sales, marketing, and programming expertise
 to these developing channel propositions while also helping to secure funding
 and develop interactive programming capabilities.  It's a win-win situation
 for all involved."
     Added Bryan McGuirk, newly appointed President and Chief Operating Officer
 for TViFusion, "There are a number of digital networks out there and cable and
 satellite operators are being inundated with carriage propositions.  We can
 reduce the risk and investment for these operators by bundling a complementary
 array of innovative digital channels."  He also added, "but it's the 'I' in
 TViFusion that's really critical.  All of our networks will offer interactive
 elements, which will help build new revenue streams for the operators."
     Working as both an equity partner and business development consultant,
 TViFusion will leverage its differentiated channel packages by selecting
 channel allies that encompass innovative interactive capabilities as well as
 compelling and distinctive programming concepts.  Combining its management
 talent with these offerings, TViFusion believes it will be able to break
 through the clutter of channels currently available in the marketplace, while
 also offering developing channels a cost effective means of benefiting from
 the collective business experience of the TViFusion executive team.
     TViFusion's objectives for the coming year include an initial launch of
 two programming services in fourth quarter 2001 and additional launches
 planned throughout 2002 and beyond with an objective of ultimately launching
 10 to 12 channel propositions for digital platforms throughout the U.S.
     Recognized as a noted innovator and creative force in the cable and
 entertainment industry, Jeffrey Reiss was the creator of Showtime and the
 Cable Health Network, which subsequently merged with Daytime to become the
 Lifetime television network.  Reiss served as the network's President and
 Chief Executive Officer and later as Vice Chairman.  His entrepreneurial
 vision, combined with a keen foresight of market trends and an ability to
 translate those trends into solid media propositions, has been a hallmark of
 his career.  Reiss also pioneered the first pay-per-view channel, Request TV,
 and when it sold to TeleCommunications, Inc. (TCI) in 1992, Reiss joined TCI
 to develop new cable networks.  In 1995, in conjunction with TCI, he acquired
 a Boulder, Colorado company, CareerTrack, serving as its Chief Executive
 Officer.  In February 1999, CareerTrack was sold and later merged with Fred
 Pryor Seminars to form a global seminar and training company.
     A strategic thinker with an extensive background in both broadcast and
 cable television, Bryan McGuirk joins TViFusion from NBC Television Network,
 where he most recently served as Vice President Affiliate Relations.
     In that post, McGuirk successfully restructured affiliation agreements
 with a number of NBC's larger affiliate groups and also assisted in the
 development of NBC's Digital Television business.  He was later appointed
 e-business leader of affiliate relations and network operations groups.
 McGuirk first came to NBC through its international division, where he held
 the post of Vice President and Director of NBC Asia, Hong Kong and Singapore,
 managing the company's CNBC Asia, NBC and National Geographic Channel cable
 operations.  McGuirk came to Asia in 1993 as Managing Director of Turner
 International Asia Pacific, based in Hong Kong, having first joined the
 company in 1991 as Marketing Manager in Atlanta after several years in the
 banking industry.
     Headquartered in Denver, TViFusion was formed by cable visionary Jeffrey
 Reiss to encourage the successful development and distribution of
 differentiated and innovative interactive digital television channels by
 providing expert knowledge, infrastructure and services at substantial cost
 savings to early development programming companies.  Forging an expert
 management team headed by company president and chief operating officer Bryan
 McGuirk, the company's strategy is to develop, package and leverage
 distinctive independent digital channels with interactive components to cable
 and satellite distribution platforms throughout the United States.
 
     For further information, please contact Jeff Pryor or Lara Baine of
 Pryor & Associates, 818-382-2233, for TViFusion.
 
 SOURCE  TViFusion