Campus Life Reflects Larger Societal Changes; Face of College Students Evolves

Apr 17, 2001, 01:00 ET from MarketResearch.com

    NEW YORK, April 17 /PRNewswire/ -- MarketResearch.com, the leading
 provider of global market intelligence, announced the release of a new
 research study "The U.S. College Market" from Packaged Facts.  According to
 this study, nearly 8 million full-time undergraduates now enrolled in college
 accurately reflect the changing attitudes of society.
     "For example," said Richard Koulbanis, VP of Publishing for
 MarketResearch.com, "women now account for nearly 60% of the student
 population, which is staggering when you consider the struggle for gender
 equality in education began only 30 years ago. In the scope of societal
 shifts, that's tremendous progress in a relatively short period of time. This
 is also the case with minorities who are expected to make up 80% of the
 college student body by 2015."
     The study also shows that collegiate attitudes toward managing money have
 undergone a transformation as well.  Student loans now constitute two-thirds
 of all student aid and approximately 50% of college students have credit cards
 in their own names. But in spite of starting out with a heavy debt burden,
 most college students are optimistic about their economic futures.
     "Leisure activities and entertainment items account for the majority of
 collegiate expenditures," said Koulbanis. "Online purchases are concentrated
 on music, books, clothing, software and travel. Spring break travel alone is
 considered one of the major segments of the travel industry, and during that
 five-week period, students spend an estimated $1 billion."
     The U.S. College Market study also shows that media venues should look
 beyond the traditional to reach college students. College newspapers boast
 readerships of 80% of the entire college enrollment; college radio stations
 are finding new reach and funding through webcasting.
     "Because college students are relatively easy to locate and are known to
 be unresponsive to traditional media," said Koulbanis, "marketers place a high
 priority on carrying out grassroots marketing tactics, like promotional
 flyers, events and sampling programs."
 
     About MarketResearch.com
     MarketResearch.com is the leading provider of global market intelligence
 products and services. With over 40,000 research publications from more than
 350 top consulting and advisory firms, we offer instant online access to the
 world's most extensive database of expert insights on global industries,
 companies, products and trends. Updated daily. For more information, contact
 Marzia Marzi at 212-807-2650 or mmarzi@marketresearch.com, or visit
 http://www.MarketResearch.com.
 
 

SOURCE MarketResearch.com
    NEW YORK, April 17 /PRNewswire/ -- MarketResearch.com, the leading
 provider of global market intelligence, announced the release of a new
 research study "The U.S. College Market" from Packaged Facts.  According to
 this study, nearly 8 million full-time undergraduates now enrolled in college
 accurately reflect the changing attitudes of society.
     "For example," said Richard Koulbanis, VP of Publishing for
 MarketResearch.com, "women now account for nearly 60% of the student
 population, which is staggering when you consider the struggle for gender
 equality in education began only 30 years ago. In the scope of societal
 shifts, that's tremendous progress in a relatively short period of time. This
 is also the case with minorities who are expected to make up 80% of the
 college student body by 2015."
     The study also shows that collegiate attitudes toward managing money have
 undergone a transformation as well.  Student loans now constitute two-thirds
 of all student aid and approximately 50% of college students have credit cards
 in their own names. But in spite of starting out with a heavy debt burden,
 most college students are optimistic about their economic futures.
     "Leisure activities and entertainment items account for the majority of
 collegiate expenditures," said Koulbanis. "Online purchases are concentrated
 on music, books, clothing, software and travel. Spring break travel alone is
 considered one of the major segments of the travel industry, and during that
 five-week period, students spend an estimated $1 billion."
     The U.S. College Market study also shows that media venues should look
 beyond the traditional to reach college students. College newspapers boast
 readerships of 80% of the entire college enrollment; college radio stations
 are finding new reach and funding through webcasting.
     "Because college students are relatively easy to locate and are known to
 be unresponsive to traditional media," said Koulbanis, "marketers place a high
 priority on carrying out grassroots marketing tactics, like promotional
 flyers, events and sampling programs."
 
     About MarketResearch.com
     MarketResearch.com is the leading provider of global market intelligence
 products and services. With over 40,000 research publications from more than
 350 top consulting and advisory firms, we offer instant online access to the
 world's most extensive database of expert insights on global industries,
 companies, products and trends. Updated daily. For more information, contact
 Marzia Marzi at 212-807-2650 or mmarzi@marketresearch.com, or visit
 http://www.MarketResearch.com.
 
 SOURCE  MarketResearch.com