Canadian students are invited to 'Colour Outside the Lines' to drive change in Canada's health systems

Jan 15, 2013, 06:00 ET from International Centre for Health Innovation

TORONTO, Jan. 15, 2013 /CNW/ - Leaders in innovation from across industry, not-for-profits, and academia, have joined forces to create a unique competition that calls on Canadian students to help solve some of our greatest health system challenges. Colour Outside the Lines: A Reverse Innovation Challenge for Canadian Health Systems ('Colour Outside the Lines') invites students to submit innovations from emerging markets that have the potential to improve Canada's health systems.

"Translating innovations that were created for the developing world to the industrialized world has been called 'reverse innovation'. The goal of Colour Outside the Lines is to identify and test reverse innovations from across the globe, and show how they can be developed into business models that will improve the health of Canadians," said Dr. Peter Singer, CEO of Grand Challenges Canada and Director of the Sandra Rotman Centre, which is one of the sponsoring partners behind the challenge.

Colour Outside the Lines is a collaborative initiative between organizations committed to unlocking the power of innovation: the International Centre for Health Innovation at Ivey, the Sandra Rotman Centre, the Institute for Health System Transformation & Sustainability (IHSTS), Medtronic, Roche, TELUS Health, and GE Healthcare. The challenge was borne out of a shared belief among its supporting partners that by forming new collaborations across borders and disciplines, we can draw lessons that will generate solutions needed to improve health systems around the world.

"To make meaningful improvements to our health systems, we must challenge our way of thinking and find new ways of innovating. This includes looking beyond our own backyards for the next big ideas.  We believe there is much that can be learned from the experience and successes of unexpected sources, such as those of emerging markets," said Dr. Anne Snowdon, Chair of Ivey International Centre for Health Innovation, founding partner behind the Challenge.

The target audience for the challenge is students; however, submissions are also welcome from any individuals or organizations with an interest in shaping the future of health care in Canada. The deadline for application submission is May 31, 2013. Winners will be announced in September 2013 and awarded their funding at the 2013 Ivey Global Health Conference in November.

The winning submission will receive $50,000, and two runners-up will also be selected, each receiving $25,000. Prize money is dedicated to moving the proposed reverse innovation forward and applying it to a Canadian health system. Winners will be determined by an evaluation committee composed of the challenge's partners.

Submission details, frequently asked questions, videos and more, can be found at:

SOURCE International Centre for Health Innovation

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