Capitol Records and Radiohead Create First Instant Message 'Buddy' in Music History

Record Label Partners with ActiveBuddy, Inc. to Market Music

And Interact with Fans Through Instant Messaging



Apr 24, 2001, 01:00 ET from ActiveBuddy, Inc. and Capitol Records New Media

    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- ActiveBuddy,
 Inc., the messaging industry's foremost provider of interactive agent
 technology, and Capitol Records announced today an agreement to build branded
 interactive agents.  Capitol Records will deploy the technology to promote its
 artists and new album releases beginning with a Radiohead-branded interactive
 agent.  Capitol Records plans to launch the Radiohead agent as part of its
 global marketing campaign for Amnesiac, the Grammy Award-winning band's fifth
 album due for release on June 5th.  Through Active Buddy's technology,
 Radiohead will be the first band to provide exclusive Radiohead content
 directly to its fans through Instant Messaging.  The Radiohead agent will be
 the most thorough and comprehensive source online and offline for accessing
 exclusive information and services related to the band and to the album.
     "The Radiohead custom buddy is a fun, new and compelling way to deliver
 exclusive Radiohead music and information to their fans," said Robin Bechtel,
 head of New Media for Capitol Records.  "By doing it through Instant
 Messaging, which is already an incredibly popular way to communicate, fans can
 get information about their favorite band as easily as chatting with friends."
     In direct contrast to the band's notorious press-shyness, Radiohead has
 long been one of the most proactive musical entities on the web, especially in
 terms of fan outreach.  Prior to the release of last year's platinum-plus
 Grammy-winning KID A, band site Radiohead.com would feature spontaneous
 recording and tour diary entries, and even the occasional unannounced
 streaming audiovisual performances of new material.  With the creation of the
 Radiohead interactive agent, the band once again takes advantage of technology
 to enhance and expand its relationship with its fans.
     The Radiohead agent will reside on a user's Instant Messenger buddy
 contact list.  The agent will be able to recognize and respond to natural
 language questions and requests for information about the band and Amnesiac.
 Tour dates, song lists, artists' bios, album credits, purchasing information,
 contact information, current web site information, and other album related
 material will be available.  Capitol Records has also enlisted Radiohead's
 fans to determine what other content should be included.  Additionally, the
 service will provide other entertainment related content areas such as music
 news and horoscopes.
     "Capitol Records is the first to benefit from using ActiveBuddy's custom
 built interactive agent technology to market one of their artists through
 Instant Messaging," said Peter Levitan, CEO of ActiveBuddy, Inc.  "The
 Radiohead interactive agent is a great early example of how companies like
 Capitol Records can leverage IM to extend their relationships with their
 customers into the fastest growing segment of the Internet."
 
     About ActiveBuddy, Inc.
     ActiveBuddy, Inc. develops and markets interactive agents that deliver a
 wide range of personalized content and applications via PC-based instant
 messaging and wireless messaging platforms.  ActiveBuddy(TM) interactive agent
 technology is designed for use by instant messaging networks, advertisers, the
 enterprise, and content and service providers across all platforms that
 support instant messaging.  Founded in March 2000, ActiveBuddy is based in New
 York, NY, and Sunnyvale, CA.  Principal investors are Wit SoundView Ventures
 (Nasdaq: WITC) and Reuters (Nasdaq: RTRSY).
 
     About Capitol Records New Media
     Capitol Records New Media, founded in 1993, creates and implements online
 marketing strategies, Web sites and enhanced CDs and DVDs for its artists.
 Early pioneers in Internet marketing, in 1994 Capitol Records New Media
 created the first website destination called Megadeth Arizona, which won
 numerous awards and was the first website to garner major media attention.
 The department also broke new ground by developing the Web's first digital
 postcard and first real-time chat room.  The Capitol Records label site --
 Hollywood and Vine -- was nominated "best music site" by Yahoo! Internet Life,
 and was called "one of the best music-related Web sites to be found," by the
 Los Angeles Times.  Hollywood and Vine received more public recognition when
 they became the first major recording label to enter into the world of
 e-commerce by offering the sale of the first digital single for Capitol artist
 Duran Duran.  The department's innovative, worldwide campaign for Radiohead's
 KID A was credited with "helping the band scale new heights" by Inside.com.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X90429934
 
 

SOURCE ActiveBuddy, Inc. and Capitol Records New Media
    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- ActiveBuddy,
 Inc., the messaging industry's foremost provider of interactive agent
 technology, and Capitol Records announced today an agreement to build branded
 interactive agents.  Capitol Records will deploy the technology to promote its
 artists and new album releases beginning with a Radiohead-branded interactive
 agent.  Capitol Records plans to launch the Radiohead agent as part of its
 global marketing campaign for Amnesiac, the Grammy Award-winning band's fifth
 album due for release on June 5th.  Through Active Buddy's technology,
 Radiohead will be the first band to provide exclusive Radiohead content
 directly to its fans through Instant Messaging.  The Radiohead agent will be
 the most thorough and comprehensive source online and offline for accessing
 exclusive information and services related to the band and to the album.
     "The Radiohead custom buddy is a fun, new and compelling way to deliver
 exclusive Radiohead music and information to their fans," said Robin Bechtel,
 head of New Media for Capitol Records.  "By doing it through Instant
 Messaging, which is already an incredibly popular way to communicate, fans can
 get information about their favorite band as easily as chatting with friends."
     In direct contrast to the band's notorious press-shyness, Radiohead has
 long been one of the most proactive musical entities on the web, especially in
 terms of fan outreach.  Prior to the release of last year's platinum-plus
 Grammy-winning KID A, band site Radiohead.com would feature spontaneous
 recording and tour diary entries, and even the occasional unannounced
 streaming audiovisual performances of new material.  With the creation of the
 Radiohead interactive agent, the band once again takes advantage of technology
 to enhance and expand its relationship with its fans.
     The Radiohead agent will reside on a user's Instant Messenger buddy
 contact list.  The agent will be able to recognize and respond to natural
 language questions and requests for information about the band and Amnesiac.
 Tour dates, song lists, artists' bios, album credits, purchasing information,
 contact information, current web site information, and other album related
 material will be available.  Capitol Records has also enlisted Radiohead's
 fans to determine what other content should be included.  Additionally, the
 service will provide other entertainment related content areas such as music
 news and horoscopes.
     "Capitol Records is the first to benefit from using ActiveBuddy's custom
 built interactive agent technology to market one of their artists through
 Instant Messaging," said Peter Levitan, CEO of ActiveBuddy, Inc.  "The
 Radiohead interactive agent is a great early example of how companies like
 Capitol Records can leverage IM to extend their relationships with their
 customers into the fastest growing segment of the Internet."
 
     About ActiveBuddy, Inc.
     ActiveBuddy, Inc. develops and markets interactive agents that deliver a
 wide range of personalized content and applications via PC-based instant
 messaging and wireless messaging platforms.  ActiveBuddy(TM) interactive agent
 technology is designed for use by instant messaging networks, advertisers, the
 enterprise, and content and service providers across all platforms that
 support instant messaging.  Founded in March 2000, ActiveBuddy is based in New
 York, NY, and Sunnyvale, CA.  Principal investors are Wit SoundView Ventures
 (Nasdaq: WITC) and Reuters (Nasdaq: RTRSY).
 
     About Capitol Records New Media
     Capitol Records New Media, founded in 1993, creates and implements online
 marketing strategies, Web sites and enhanced CDs and DVDs for its artists.
 Early pioneers in Internet marketing, in 1994 Capitol Records New Media
 created the first website destination called Megadeth Arizona, which won
 numerous awards and was the first website to garner major media attention.
 The department also broke new ground by developing the Web's first digital
 postcard and first real-time chat room.  The Capitol Records label site --
 Hollywood and Vine -- was nominated "best music site" by Yahoo! Internet Life,
 and was called "one of the best music-related Web sites to be found," by the
 Los Angeles Times.  Hollywood and Vine received more public recognition when
 they became the first major recording label to enter into the world of
 e-commerce by offering the sale of the first digital single for Capitol artist
 Duran Duran.  The department's innovative, worldwide campaign for Radiohead's
 KID A was credited with "helping the band scale new heights" by Inside.com.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X90429934
 
 SOURCE  ActiveBuddy, Inc. and Capitol Records New Media