SAN FRANCISCO, May 11, 2015 /PRNewswire/ -- Captora, Digital Marketing Acceleration, today announced that Captora won the 2015 SIIA CODiE Award for Best Digital Marketing Solution.
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced Captora's win for the 2015 CODiE Award for Best Digital Marketing Solution. A SIIA CODiE Award win is an especially prestigious honor as each award winner was reviewed by a field of industry experts, whose evaluations determined finalists. SIIA members then reviewed the finalists and their votes were combined with the scores from the industry experts to select this year's 28 CODiE Awards Winners.
Captora, Digital Marketing Acceleration, solution helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition. With too many channels, too little content, and too few resources, there is too much guessing about how to reach new buyers. Captora's technology advancements are allowing marketers, who are under pressure to accelerate pipeline, to access real-time buyer and competitive intelligence, scale and optimize digital campaigns and associated content, and see significant increases in campaign conversion rates within 60 days, without adding additional resources.
"Captora's founding vision was to be the world's first digital market solution to promote and optimize content across paid, advertising, and social channels. Our patented technologies automatically understand demand intent, prioritize our customers' marketing gaps, and speed the process of launching and optimizing content across hundreds of campaigns, maximizing conversion rates across organic, paid, and social channels (e.g., Google Adwords, Twitter, LinkedIn, Bing, and Yahoo!). Our customer results have been stunning – previously anonymous people turn into new buyers far more effectively than ever before. And marketing productivity increases by 10x or more – a true competitive advantage that accelerates growth fast!" said Paul Albright, CEO and Co-Founder of Captora.
"SIIA's 2015 Software CODiE Award winners are some of the most innovative, high-impact software products in the market," said Rhianna Collier, VP & General Manager for the Software & Services Division at SIIA. "We congratulate all of this year's CODiE Award winners, and thank them for the contributions they have made to the software industry."
Details about the winning products can be found at http://www.siia.net/codies/2015/winners.asp
About the SIIA CODiE™ Awards
The SIIA CODiE™ Awards were established in 1986 by the Software & Information Industry Association (SIIA), so that pioneers of the then-nascent software industry could evaluate and honor each other's work. Since then, the CODiE Awards program has carried out the same purpose – to celebrate the software and information industry's finest products and services.
The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by media, publishing, and information services executives with considerable industry expertise, including members of the industry, analysts, media and bloggers, and bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and scores from both rounds are tabulated to select the winners.
For more information about the SIIA CODiE Awards, visit: http://www.siia.net/codies
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net. The Software & Services Division of SIIA (SSD) represents companies that develop the applications, services, infrastructure and tools driving the success of today's high-tech industry. For more information, visit www.siia.net/SSD.
Captora was created to revolutionize digital, top-of-funnel, marketing. Captora helps marketers intelligently scale and optimize digital marketing campaigns to accelerate pipeline—and capture new buyers before their competition.
With Captora, Digital Marketing Acceleration, marketing teams can
- access real-time buyer and competitive intelligence to see content opportunities and demand gaps
- scale and optimize digital campaigns and associated content to do more across multiple channels
- report success across content, channels, and the entire funnel to win more conversions
Companies like DocuSign, Marketo, ServiceMax, Innotas, and Host Analytics are leveraging Captora to significantly boost conversion of paid and organic results.