Carlo Rossi is '4 Liters' -- Not Followers --and Awards a $10,000 Prize to Prove It

California Winery Hosts Contest to Find the Leader of the Carlo Rossi Posse

Oct 01, 2009, 10:05 ET from Carlo Rossi Wine

MODESTO, Calif., Oct. 1 /PRNewswire/ -- Are you a genuine, dedicated leader of the pack or just one of the regular paisanos? Carlo Rossi, the iconic jug wine, is asking that question in its quest for the person that has what it takes to lead the Carlo Rossi Posse. The search begins October 1, 2009 and will award one lucky winner $10,000 towards creating their very own dream den to kick back with friends, relax and enjoy a jug of their favorite vino.

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Carlo Rossi was a simple, practical man who loved drinking good, honest wine with friends. He was also famous for saying, "I like to talk about wine, but I'd rather drink it!" In keeping with the long-standing tradition of paying tribute to the man behind it all, the Carlo Rossi Posse Contest will recognize an individual who embodies Carlo's spirit. And what better way to celebrate his laid-back philosophy than by having the chance to create the ultimate entertaining spot for you and your friends to enjoy?

To enter, visit and answer the definitive question "What makes you the leader of the Rossi Posse and how would you outfit your dream den?" Responses will be judged based on the entrant's signature style, genuine character and true leadership skills. But keep in mind, the only right answer is the good, honest one! Deadline for entries is November 30, 2009, so get off your couch and start writing! Applicants must be 21 years of age or older at the time of entry. Official rules, regulations, and entry forms can be found at

Carlo Rossi introduced good, honest wines for real people in 1975. Since then, Carlo Rossi has become known for its iconic jug and sensibly priced wines. Carlo Rossi offers 12 unique varietals and wine blends including Chardonnay, White Zinfandel, Merlot, Cabernet Sauvignon, Sangria, Paisano, Chianti, Rhine, Chablis, Blush, Vin Rose and Burgundy. Carlo Rossi wines are available at retailers nationwide.

California Table Wine, © 2009 Carlo Rossi Vineyards, Modesto, Stanislaus Co., CA. All rights reserved.

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