Carnival Cruise Lines and Capital One Launch Vacation Purchase Financing Program

Carnival MasterCard Sets Sail With Consumer Benefits in Forefront



Apr 11, 2001, 01:00 ET from Carnival Cruise Lines

    MIAMI, April 11 /PRNewswire/ -- Carnival Cruise Lines and Capital One have
 launched an affordable cruise financing program bundled with a cobranded
 credit card featuring a comprehensive rewards program.  The Fun Finance
 Plan(SM) will enable millions of potential cruise vacationers to fund a
 Carnival cruise purchase via fixed monthly payments while also benefiting from
 MasterCard's global acceptance.
     Cardholders receive the traditional benefits of MasterCard as well as an
 affordable financing plan to purchase Carnival cruise vacations with a fixed
 24-month payment schedule. For example, cardholders who qualify for a 9.9% APR
 would pay $14 per month for a three-day cruise and $28 per month for a seven-
 day voyage over a 24-month period (based on a three-day cruise rate of $299
 per person or seven-day rate of $599 per person).
     And, with every dollar spent on the Carnival MasterCard -- including the
 first cruise purchase -- cardholders earn one (1) Fun Rewards(SM) point toward
 Carnival cruise upgrades and discounts up to a free cruise.
     "This is a fantastic program that we believe will be very effective in
 attracting new customers," said Bob Dickinson, Carnival president.  "The Fun
 Finance Plan will provide a large consumer audience with the opportunity to
 purchase a cruise vacation via low, fixed monthly payments.  Buying items such
 as furniture or computers on a monthly payment plan has become extremely
 popular, so it only makes sense to extend this option to cruise vacations."
     Dickinson added that, when combined with the Carnival Vacation Guarantee,
 the program creates a very attractive enticement for generating first-time
 cruisers.  In addition, the financing opportunity and comprehensive rewards
 program may also shorten the window of time for repeat cruise bookings.
     "Carnival and Capital One worked together to create the Carnival
 MasterCard with the customer experience in mind.  We asked how we could help
 vacationers plan and budget their next trip on the most popular cruise line in
 the world," said Jory Berson, Capital One's Vice President, Marketing and
 Analysis.  "And we answer that important question with a product customized to
 each customer's needs, across the credit spectrum, with valuable benefits and
 a comprehensive rewards program."
     The financing plan may be utilized in conjunction with new or existing
 individual bookings for departures on or after June 21, 2001.  Available
 payment levels (based on the cost of the chosen voyage and stateroom category
 and predicated on credit qualification) are easily accessible to travel agents
 and consumers via Carnival's reservations department. Due to credit
 regulations, at the point consumers wish to apply for financing, they must
 call to process the application themselves (third party applications are not
 permissible).  All bookings made with the Carnival MasterCard, including those
 involving discounts or upgrades via the Carnival MasterCard Fun Rewards
 program, are fully commissionable to travel agents.
     The program launch is supported by television, newspaper advertising,
 travel agent communications and shipboard promotion.
     Individuals who wish to apply for the Fun Finance Program in conjunction
 with a cruise purchase, should call Carnival Cruise Lines at 1-800-CARNIVAL
 and select option one.
     Individuals who wish to apply for the Carnival MasterCard without a cruise
 purchase at the time of application, should contact Capital One at 1-800-499-
 4993.
 
     About Carnival
     Carnival Cruise Lines is the largest and Most Popular Cruise Line in the
 World(R), with 15 "Fun Ships" operating voyages from three to 17 days in
 length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama
 Canal, New England and Canada.  The line currently has six new ships on order
 at an estimated value of $2.6 billion.
 
     About Capital One
     Capital One Financial Corporation is a financial services company that
 offers customized financial products and services to meet individual
 consumers' needs.  In just five years, Capital One has become one of the
 largest credit card issuers with more than 33 million customers -- adding
 20,000 new customers every day.  Headquartered in Falls Church, Virginia,
 Capital One has operations throughout the United States, Canada, France and
 the United Kingdom.  The company's entrepreneurial culture and dynamic work
 environment have generated widespread recognition as one of the nation's best
 places to work (including Fortune's prestigious list of the best places to
 work for three consecutive years). Other Capital One partners include BMG
 Entertainment, Kmart, BlueLight.com and iWon.com.
 
 

SOURCE Carnival Cruise Lines
    MIAMI, April 11 /PRNewswire/ -- Carnival Cruise Lines and Capital One have
 launched an affordable cruise financing program bundled with a cobranded
 credit card featuring a comprehensive rewards program.  The Fun Finance
 Plan(SM) will enable millions of potential cruise vacationers to fund a
 Carnival cruise purchase via fixed monthly payments while also benefiting from
 MasterCard's global acceptance.
     Cardholders receive the traditional benefits of MasterCard as well as an
 affordable financing plan to purchase Carnival cruise vacations with a fixed
 24-month payment schedule. For example, cardholders who qualify for a 9.9% APR
 would pay $14 per month for a three-day cruise and $28 per month for a seven-
 day voyage over a 24-month period (based on a three-day cruise rate of $299
 per person or seven-day rate of $599 per person).
     And, with every dollar spent on the Carnival MasterCard -- including the
 first cruise purchase -- cardholders earn one (1) Fun Rewards(SM) point toward
 Carnival cruise upgrades and discounts up to a free cruise.
     "This is a fantastic program that we believe will be very effective in
 attracting new customers," said Bob Dickinson, Carnival president.  "The Fun
 Finance Plan will provide a large consumer audience with the opportunity to
 purchase a cruise vacation via low, fixed monthly payments.  Buying items such
 as furniture or computers on a monthly payment plan has become extremely
 popular, so it only makes sense to extend this option to cruise vacations."
     Dickinson added that, when combined with the Carnival Vacation Guarantee,
 the program creates a very attractive enticement for generating first-time
 cruisers.  In addition, the financing opportunity and comprehensive rewards
 program may also shorten the window of time for repeat cruise bookings.
     "Carnival and Capital One worked together to create the Carnival
 MasterCard with the customer experience in mind.  We asked how we could help
 vacationers plan and budget their next trip on the most popular cruise line in
 the world," said Jory Berson, Capital One's Vice President, Marketing and
 Analysis.  "And we answer that important question with a product customized to
 each customer's needs, across the credit spectrum, with valuable benefits and
 a comprehensive rewards program."
     The financing plan may be utilized in conjunction with new or existing
 individual bookings for departures on or after June 21, 2001.  Available
 payment levels (based on the cost of the chosen voyage and stateroom category
 and predicated on credit qualification) are easily accessible to travel agents
 and consumers via Carnival's reservations department. Due to credit
 regulations, at the point consumers wish to apply for financing, they must
 call to process the application themselves (third party applications are not
 permissible).  All bookings made with the Carnival MasterCard, including those
 involving discounts or upgrades via the Carnival MasterCard Fun Rewards
 program, are fully commissionable to travel agents.
     The program launch is supported by television, newspaper advertising,
 travel agent communications and shipboard promotion.
     Individuals who wish to apply for the Fun Finance Program in conjunction
 with a cruise purchase, should call Carnival Cruise Lines at 1-800-CARNIVAL
 and select option one.
     Individuals who wish to apply for the Carnival MasterCard without a cruise
 purchase at the time of application, should contact Capital One at 1-800-499-
 4993.
 
     About Carnival
     Carnival Cruise Lines is the largest and Most Popular Cruise Line in the
 World(R), with 15 "Fun Ships" operating voyages from three to 17 days in
 length to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Panama
 Canal, New England and Canada.  The line currently has six new ships on order
 at an estimated value of $2.6 billion.
 
     About Capital One
     Capital One Financial Corporation is a financial services company that
 offers customized financial products and services to meet individual
 consumers' needs.  In just five years, Capital One has become one of the
 largest credit card issuers with more than 33 million customers -- adding
 20,000 new customers every day.  Headquartered in Falls Church, Virginia,
 Capital One has operations throughout the United States, Canada, France and
 the United Kingdom.  The company's entrepreneurial culture and dynamic work
 environment have generated widespread recognition as one of the nation's best
 places to work (including Fortune's prestigious list of the best places to
 work for three consecutive years). Other Capital One partners include BMG
 Entertainment, Kmart, BlueLight.com and iWon.com.
 
 SOURCE  Carnival Cruise Lines