CashStar CEO David Stone to Lead Mobile Panel at Prepaid Expo

Discussion Will Explore Impact and Opportunities from Mobile Shopping and Gifting; Reveal Breaking Consumer Research Results

Mar 01, 2013, 11:05 ET from CashStar

PORTLAND, Maine, March 1, 2013 /PRNewswire/ -- CashStar Co-Founder and CEO David Stone will lead a panel with Best Buy's Anne Platt, Gap's Stacey McAllister, and LivingSocial's Mitch Spolan at Prepaid Expo taking place March 4-6, 2013 in Orlando, Fla.

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During the session "Mobile is Changing Everything — New Data, Best Practices, and Insights on Mobile Shopping and eGifting," the panelists will discuss the growth of mobile shopping and mobile gifting, how they are changing the way consumers interact with retailers, and implications for the payments industry. The panel will also share data and best practices, as well as a first look at findings from breaking consumer research in eGifting, mobile payments, and their role in consumer loyalty.

"Mobile eGifts are changing everything for retailers. Sophisticated retailers are catering to when, where, and how consumers want to shop, buy, and pay — at home, at work, and on the go," said David Stone. "The true leaders are using mobile eGifts to bring customers into their stores more often, increase loyalty, and improve satisfaction. The challenge retailers face is to not get distracted by 'someday' payment-only technologies like NFC and focus on the breadth of opportunities that are having an immediate impact today."

Prepaid Expo is an annual meeting place for the stored value payments industry, providing an unbiased and independent platform for attendees and exhibitors to dissect the regulatory issues, emerging and mobile payment technologies, distribution challenges, and consumer insights that are changing prepaid.

What: "Mobile is Changing Everything — New Data, Best Practices, and Insights on Mobile Shopping and eGifting" panel session 
When: Tuesday, March 5, 2013 at 4:15 p.m. ET 
Where: Prepaid Expo at The Peabody Orlando, 9801 International Drive, Orlando, FL

About CashStar, Inc.

CashStar is the world's leading digital gifting and incentives company, preferred by the world's leading retailers. More than 250 brands leverage CashStar's on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar's brands acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile and social channels. CashStar's clients include Best Buy, Chili's Grill & Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit or e-mail

Pauline Louie 
Schwartz MSL 
(781) 684-0770

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