Casino Marketing At Its Best For Next 25 Years

Mar 04, 2013, 19:56 ET from Marketing Results, Inc.

LAS VEGAS, March 4, 2013 /PRNewswire/ -- Marketing Results, Inc. (MRI), a visionary full-service, casino marketing agency, today marks a milestone anniversary of 25 years promoting over 120 casino clients.

"MRI started in 1988 as a dream to create solutions to expand the fledgling casino gaming industry," President and founder Gary Border said. "Marketing and communications were blossoming into CRM solutions powered by the computer processor explosion of the '80's. We saw opportunities that would give casinos a competitive edge and committed at that moment to make this our single focus."

MRI's scorecard includes marketing management of 20 casino openings, six major casino resort expansions, 21 player loyalty programs designed and implemented, 10 gaming websites including mobile, trigger and proximity marketing features, 120 gaming clients and tens of thousands of measured campaigns.  

"To move forward we learned to measure and report everything," Border stated. "This fact-based approach avoids massive over rewarding that drains the profits out of many of today's gaming markets."

Through extensive gambler market research, MRI has developed marketing techniques that players prefer. The key to casino clients' growth was, and is, connecting casino management with players through two-way communications then removing obstacles to serve those players. Twenty five years ago, opening a dialogue with players meant intensive market research. Today, MRI and its clients maintain dialogue with players using social and mobile media.  

"We've been working with our clients to help them succeed since our inception," said Border. "Our goal over time has been to help them see results using cutting edge technology in ways that gamblers will adopt and accept. Our efforts are proven to enhance their brands and increase participation rates for all marketing efforts. Each month we conduct hundreds of marketing campaigns; all measured...all learning experiences...all applied to future growth.  The process works remarkably and guarantees improvement."

To learn more about Marketing Results 25 year history, visit

About Marketing Results, Inc.

Located in Las Vegas, Nevada and Sicklerville, New Jersey, Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. Marketing Results provides end-to-end casino marketing to ensure the best possible client results. The company is engaged in creative services and all aspects of communications, campaign management and consulting for casinos throughout North America continuously for 25 years. For more information, visit

About Advanced Intelligence Marketing (AIM)

AIM® is a state-of-the-art CRM and casino database marketing tool providing cutting edge, results driven technology. Developed for casino marketers by casino marketers. For more information, visit

SOURCE Marketing Results, Inc.