CASS Communications and ZILO Networks Announce Broadcast Partnership to Reach Over 15 Million College Students

Apr 03, 2001, 01:00 ET from CASS Communications, Inc.

    EVANSTON, Ill., April 3 /PRNewswire/ -- CASS Communications, Inc., the
 nation's leading provider of multi-tier integrated marketing and media to
 18-24 year old college students, and ZILO Networks, Inc., the premier
 entertainment network "hot wired" to the U.S. college market via an integrated
 mix of online content, original television and live campus events, announced
 today a partnership to offer advertisers combination media packages including
 original broadband programming delivered direct to student dorm rooms and
 lounges on campus via ZILO's cable television network and the internet.
     CASS Communications, Inc. has lead the college newspaper advertising
 industry for 33 years and reaches 15 + million college students per year
 through their campus newspaper, outdoor/display media, and internet networks.
 In combination with ZILO, CASS will now also provide advertisers with nation
 wide access to students on campus through broadcast advertising with ZILO
 TV -- ZILO's proprietary college television network -- that reaches
 2.9 million subscribers.
     Jim Bilello, Director of Marketing Services, stated, "Our partnership with
 ZILO will allow a myriad of possibilities for our clients to reach the new
 millennial 18-24 year old student at the nation's top universities.  Clients
 desiring true integrated marketing programs across college print,
 outdoor/display media, the internet, and now broadcast need only to contact
 CASS Communications for a personal consultation that will match their
 product's unique attributes to the appropriate mix of media and promotion
 vehicles to achieve the desired result within their marketing budget."
     "We are excited by our partnership with CASS Communications, Inc.", said
 ZILO's VP of Sponsorship Sales Jay Kavanagh.  "It enables both companies,
 while focusing on their respective strengths, to expand their product
 offerings; bringing together the college market's print leader and top
 television player will provide marketers unmatched impact, reach and pricing."
 
     About CASS Communications, Inc.
     Founded in 1968, Evanston, Ill.-based CASS Communications, Inc. is a
 national leader in media representation for the youth and young adult markets.
 CASS' media and promotional channels include thousands of college, high
 school, military base, ethnic/diversity and arts/entertainment/lifestyle
 newspapers -- a combined readership of more than 70 million.  Its
 Outdoor/Display Media Division reaches over 6.5 million college/high school
 students and military base personnel.  The New Media division of CASS
 represents many of the most important youth-targeted Web sites including
 CollegeClub.com, NeoPets.com, Vault.com and more than 200 online college
 newspapers.  CASS New Media also specializes in designing and executing
 innovative and highly successful online programs spanning hundreds of web
 sites.  In addition, through its Promotion & Event Division, CASS develops and
 executes a wide variety of custom events -- ranging from sneak preview
 screenings of top Hollywood feature films to Spring Break promotions.
 
     About ZILO Networks, Inc.
     Based in New York City, ZILO Networks, Inc. was founded in 1999 as the
 first integrated multi-platform (television, online, events) network designed
 for the tech-savvy, high bandwidth college market.  Sutter Hill Ventures of
 Palo Alto, California and Red Coat Capital of New York City back the company.
 ZILO Networks includes: ZILO TV, a fully integrated wholly owned college
 television network that provides 12 hours of programming per week and cross
 promotes the website to 2.9 million subscribers nationwide; ZILO.com, a next
 generation high speed website with compelling interactive programming offering
 broadband's enhanced rich media capabilities and functionality; and ZILO LIVE,
 a series of multi-campus, sponsor-driven participatory event franchises
 including The Extreme Team College Games(TM) which launches its 15 school
 Spring 2001 season on April 18th at George Washington University in Washington
 D.C.
 
 

SOURCE CASS Communications, Inc.
    EVANSTON, Ill., April 3 /PRNewswire/ -- CASS Communications, Inc., the
 nation's leading provider of multi-tier integrated marketing and media to
 18-24 year old college students, and ZILO Networks, Inc., the premier
 entertainment network "hot wired" to the U.S. college market via an integrated
 mix of online content, original television and live campus events, announced
 today a partnership to offer advertisers combination media packages including
 original broadband programming delivered direct to student dorm rooms and
 lounges on campus via ZILO's cable television network and the internet.
     CASS Communications, Inc. has lead the college newspaper advertising
 industry for 33 years and reaches 15 + million college students per year
 through their campus newspaper, outdoor/display media, and internet networks.
 In combination with ZILO, CASS will now also provide advertisers with nation
 wide access to students on campus through broadcast advertising with ZILO
 TV -- ZILO's proprietary college television network -- that reaches
 2.9 million subscribers.
     Jim Bilello, Director of Marketing Services, stated, "Our partnership with
 ZILO will allow a myriad of possibilities for our clients to reach the new
 millennial 18-24 year old student at the nation's top universities.  Clients
 desiring true integrated marketing programs across college print,
 outdoor/display media, the internet, and now broadcast need only to contact
 CASS Communications for a personal consultation that will match their
 product's unique attributes to the appropriate mix of media and promotion
 vehicles to achieve the desired result within their marketing budget."
     "We are excited by our partnership with CASS Communications, Inc.", said
 ZILO's VP of Sponsorship Sales Jay Kavanagh.  "It enables both companies,
 while focusing on their respective strengths, to expand their product
 offerings; bringing together the college market's print leader and top
 television player will provide marketers unmatched impact, reach and pricing."
 
     About CASS Communications, Inc.
     Founded in 1968, Evanston, Ill.-based CASS Communications, Inc. is a
 national leader in media representation for the youth and young adult markets.
 CASS' media and promotional channels include thousands of college, high
 school, military base, ethnic/diversity and arts/entertainment/lifestyle
 newspapers -- a combined readership of more than 70 million.  Its
 Outdoor/Display Media Division reaches over 6.5 million college/high school
 students and military base personnel.  The New Media division of CASS
 represents many of the most important youth-targeted Web sites including
 CollegeClub.com, NeoPets.com, Vault.com and more than 200 online college
 newspapers.  CASS New Media also specializes in designing and executing
 innovative and highly successful online programs spanning hundreds of web
 sites.  In addition, through its Promotion & Event Division, CASS develops and
 executes a wide variety of custom events -- ranging from sneak preview
 screenings of top Hollywood feature films to Spring Break promotions.
 
     About ZILO Networks, Inc.
     Based in New York City, ZILO Networks, Inc. was founded in 1999 as the
 first integrated multi-platform (television, online, events) network designed
 for the tech-savvy, high bandwidth college market.  Sutter Hill Ventures of
 Palo Alto, California and Red Coat Capital of New York City back the company.
 ZILO Networks includes: ZILO TV, a fully integrated wholly owned college
 television network that provides 12 hours of programming per week and cross
 promotes the website to 2.9 million subscribers nationwide; ZILO.com, a next
 generation high speed website with compelling interactive programming offering
 broadband's enhanced rich media capabilities and functionality; and ZILO LIVE,
 a series of multi-campus, sponsor-driven participatory event franchises
 including The Extreme Team College Games(TM) which launches its 15 school
 Spring 2001 season on April 18th at George Washington University in Washington
 D.C.
 
 SOURCE  CASS Communications, Inc.