Catalog Gifts for the Care-and Feeding-of Moms

Apr 18, 2001, 01:00 ET from The Direct Marketing Association

    NEW YORK, April 18 /PRNewswire/ -- Finding the perfect gift to honor Mom
 on Mother's Day can be a yearly challenge.  Luckily, there are great gift
 ideas waiting in your mailbox. This year, try shopping at home from catalogs,
 and impress your mom with flowers, plants and keepsake albums, along with
 treats that are labeled already cooked.
     Catalogs are an ideal way to choose thoughtful Mother's Day gifts, points
 out Amy Blankenship, director of the Shop-At-Home Information Center of the
 Direct Marketing Association (The DMA).  "The wide array of products in
 catalogs means you're bound to find something just right for your mom, no
 matter what her interests.  One convenient phone or online order is all it
 takes to have items delivered anywhere in the country-gift-wrapped for
 Mother's Day -- in as little as one or two days.  And advances in packaging
 and shipping mean that food, flowers and other perishable gifts can arrive
 fresher than items found in your local stores."
     The DMA's consumer Web site, http://www.shopthenet.org, offers tips on
 smart catalog and online shopping, and links to Web sites of favorite catalog
 and online retailers.  Consumers who shop from companies listed on
 http://www.shopthenet.org have the assurance that the companies adhere to the
 ethical guidelines of The DMA, including the posting of policies regarding the
 use of their personal information.
     For an exquisite collection of bouquets, blooming plants and everlasting
 designs, order from the Calyx & Corolla catalog,
 http://www.calyxandcorolla.com.  Mom's will love the unique Lady Slipper
 Orchid Plant.  The long-lasting gift (in bloom for 2-3 months) arrives in its
 own graceful fern cachepot.
     Jackson & Perkins, http://www.jacksonandperkins.com, is known for roses,
 and this Mother's Day is no exception. Order its new Red Rose Basket-a handle
 makes the plant easy to move from room to room. The Pink Spray Roses
 assortment is topped by a cluster of petite pink roses, for a total of more
 than 50 blooms.
     The beautifully-hardbound Mother-Daughter Book from Betty's Attic,
 http://www.lighterside.com, is sure to become a cherished keepsake. It
 includes space for recording heartfelt memories, shared likes and dislikes,
 and photographs.  Betty's Attic also carries gifts for mothers-in-law and
 grandmoms.
     For tender, delicious steaks and roasts, order from the Allen Brothers
 catalog, http://www.allenbrothers.com.  Ready-made meals for Mom include
 Venetian Stuffed Filet Mignon, Italian Stuffed Beef Tenderloin or Apple Sage
 Pork Tenderloins.
     Virginia Traditions, http://www.virginiatraditions.com, carries authentic
 Southern smoked meats.  Its Barbecued Brisket is seasoned with a special blend
 of salt, cracked pepper, garlic and thyme, then barbecued for six hours.
 Cooked Virginia Ham Slices are extra-rich and thinly sliced. Both items arrive
 ready to heat and eat.
     The most popular Mother's Day Gift Basket from Hickory Farms,
 http://www.hickoryfarms.com, is a Fun Food package, containing Summer Sausage,
 Hot Pepper Cheese, Hot & Spicy Snack Mix, Mixed Nuts, Sweet-Hot Mustard,
 Strawberry Preserves and Old-Fashioned Crackers.   The floral-design box also
 contains a special treat--a small book of verses dedicated to moms.
 
 

SOURCE The Direct Marketing Association
    NEW YORK, April 18 /PRNewswire/ -- Finding the perfect gift to honor Mom
 on Mother's Day can be a yearly challenge.  Luckily, there are great gift
 ideas waiting in your mailbox. This year, try shopping at home from catalogs,
 and impress your mom with flowers, plants and keepsake albums, along with
 treats that are labeled already cooked.
     Catalogs are an ideal way to choose thoughtful Mother's Day gifts, points
 out Amy Blankenship, director of the Shop-At-Home Information Center of the
 Direct Marketing Association (The DMA).  "The wide array of products in
 catalogs means you're bound to find something just right for your mom, no
 matter what her interests.  One convenient phone or online order is all it
 takes to have items delivered anywhere in the country-gift-wrapped for
 Mother's Day -- in as little as one or two days.  And advances in packaging
 and shipping mean that food, flowers and other perishable gifts can arrive
 fresher than items found in your local stores."
     The DMA's consumer Web site, http://www.shopthenet.org, offers tips on
 smart catalog and online shopping, and links to Web sites of favorite catalog
 and online retailers.  Consumers who shop from companies listed on
 http://www.shopthenet.org have the assurance that the companies adhere to the
 ethical guidelines of The DMA, including the posting of policies regarding the
 use of their personal information.
     For an exquisite collection of bouquets, blooming plants and everlasting
 designs, order from the Calyx & Corolla catalog,
 http://www.calyxandcorolla.com.  Mom's will love the unique Lady Slipper
 Orchid Plant.  The long-lasting gift (in bloom for 2-3 months) arrives in its
 own graceful fern cachepot.
     Jackson & Perkins, http://www.jacksonandperkins.com, is known for roses,
 and this Mother's Day is no exception. Order its new Red Rose Basket-a handle
 makes the plant easy to move from room to room. The Pink Spray Roses
 assortment is topped by a cluster of petite pink roses, for a total of more
 than 50 blooms.
     The beautifully-hardbound Mother-Daughter Book from Betty's Attic,
 http://www.lighterside.com, is sure to become a cherished keepsake. It
 includes space for recording heartfelt memories, shared likes and dislikes,
 and photographs.  Betty's Attic also carries gifts for mothers-in-law and
 grandmoms.
     For tender, delicious steaks and roasts, order from the Allen Brothers
 catalog, http://www.allenbrothers.com.  Ready-made meals for Mom include
 Venetian Stuffed Filet Mignon, Italian Stuffed Beef Tenderloin or Apple Sage
 Pork Tenderloins.
     Virginia Traditions, http://www.virginiatraditions.com, carries authentic
 Southern smoked meats.  Its Barbecued Brisket is seasoned with a special blend
 of salt, cracked pepper, garlic and thyme, then barbecued for six hours.
 Cooked Virginia Ham Slices are extra-rich and thinly sliced. Both items arrive
 ready to heat and eat.
     The most popular Mother's Day Gift Basket from Hickory Farms,
 http://www.hickoryfarms.com, is a Fun Food package, containing Summer Sausage,
 Hot Pepper Cheese, Hot & Spicy Snack Mix, Mixed Nuts, Sweet-Hot Mustard,
 Strawberry Preserves and Old-Fashioned Crackers.   The floral-design box also
 contains a special treat--a small book of verses dedicated to moms.
 
 SOURCE  The Direct Marketing Association