Catapult PR-IR to Present Thought Leadership Best Practices at Public Relations Society of America's Western District Conference

Terri Douglas and Christie Denniston will share strategies on how organizations can leverage PR to become market leaders

Mar 06, 2012, 09:38 ET from Catapult PR-IR


BOULDER, Colo., March 6, 2012


Terri Douglas, co-founder and principal, Catapult PR-IR (




Douglas has more than 30 years of experience leading public and investor relations activities for industry leaders and emerging growth companies in the technology sector. As co-owner of Catapult PR-IR, Douglas is responsible for the strategy, development and execution of customized PR programs that move businesses forward.




Christie Denniston, APR, senior director of client accounts, Catapult PR-IR




Denniston is an accredited member of the Public Relations Society of America and has more than 12 years of experience in public relations, marketing and corporate communications for Fortune 500 companies, start-ups and non-profit organizations. At Catapult, Denniston helps develop client strategy and leads the execution of media and analyst relations strategies that position the firm's clients as leaders in their respective industries.








How Thought Leadership Becomes Market Leadership


Despite the old adage, your thoughts are worth a lot more than a penny. Recognizing the value of innovative thought creates an atmosphere of leadership. Public relations can play a strategic role in positioning an individual, company or organization as a thought leader in their industry. Leveraging a wide array of PR tools to create a thought leader can help an organization demonstrate its expertise, increase customer satisfaction and profitability. Whether it's entering a new market or geographical area, creating an exit strategy or just turning up the volume in an existing marketplace, you'll take away concrete tips on how to craft and implement a successful thought leadership campaign.




PRSA Western District Conference (


Denver Center for the Performing Arts


992 14th St.


Denver, CO 80202




Tues., March 13, 2012, 9:15 a.m.-10:30 a.m.




For more information on the event, please contact:


Mary Cochran at Catapult PR-IR


303-581-7760, ext. 10 or