CBS Corporation Releases Comprehensive Report on Social Responsibility

Publication Highlights Company's Commitment To Public Service, Community

Outreach, Diversity And Localism

Report Spans CBS's Wide-Ranging Initiatives Throughout 2006 - Its First

Year as Stand-Alone Corporation



Jul 24, 2007, 01:00 ET from CBS Corporation

    NEW YORK, July 24 /PRNewswire-FirstCall/ -- CBS Corporation released
 today its first Social Responsibility Report - a 108-page publication
 highlighting the wide-ranging initiatives the company has made in the
 arenas of public service, community outreach, diversity, localism and
 related news coverage during its first year as a stand alone company. The
 report, published by CBS Corporate Communications, spans the entire 2006
 calendar year, and includes contributions made by virtually all CBS
 businesses, from broadcast and cable television operations to local TV and
 radio stations, publishing and outdoor media.
     "In our first year as a stand-alone company, CBS Corporation made many
 notable achievements, and principal among them was our on-going commitment
 to the audiences and communities we serve," said Leslie Moonves, President
 and CEO, CBS Corporation. "The combined assets and reach of our Company
 provide us with a unique ability to serve the common good, and we're
 committed to doing so. While this report gives just a snapshot of the many
 social responsibility initiatives our businesses engage in on a daily
 basis, it is a picture we're especially proud to share with the public, and
 establishes a baseline on which we mean to improve."
     The report is being released in hardcopy and electronic form, and will
 also be available for download at
 http://www.cbscorporation.com/our_company.
     Included in the reports are activities in such areas as:
 
     -- Diversity initiatives, including the CBS Writers Mentoring Program,
        Company-sponsored minority talent showcases and additional related
        programs offered through CBS Television Stations;
 
     -- Charitable donations of funds, free media and employee time to many
        different organizations and causes throughout the U.S.;
 
     -- Local television and radio fundraising broadcasts, as well as the
        sponsorship of hundreds of community events like food and clothing
        drives, disaster relief, education initiatives, family friendly events
        and telethons;
 
     -- Environmental campaigns and programming by CBS Corporation properties,
        including network, local TV. and radio stations and cable outlets.
        These encompassed  documentaries, sponsorships, free media, educational
        efforts, etc.;
 
     -- Socially-responsible  storylines in entertainment programming,
        including series like CBS's "Without a Trace," which has helped locate
        several missing persons
 
     -- Local and national political coverage of the 2006 midterm elections by
        CBS News, CBS Television Stations and CBS Radio, including sponsored
        candidate debates;
 
     -- Investigations from CBS News that cast light on important topics such
        as health, safety, consumer protection, government waste and social
        injustice; and
 
     -- Public Service Announcements initiated by CBS Cares, including its
        ground-breaking tolerance campaign featuring former South African
        President Nelson Mandela, as well as national and local broadcast of
        PSAs for causes like responsible drinking, child abuse prevention, HIV
        awareness, V-chip/parental blocking, alcohol and substance abuse,
        parenting, violence prevention and  hunger/disaster relief.
     "This report not only highlights our efforts in diversity and localism,
 but provides a clear roadmap for where we want to go and the goals we want
 to achieve in these important areas," said Moonves. "While there's much
 more work to be done, we think the Social Responsibility Report provides a
 solid foundation for us to build our future efforts."
     CBS Corporation (NYSE:   CBS.A and CBS) is a mass media company with
 constituent parts that reach back to the beginnings of the broadcast
 industry, as well as newer businesses that operate on the leading edge of
 the media industry. The Company, through its many and varied operations,
 combines broad reach with well-positioned local businesses, all of which
 provide it with an extensive distribution network by which it serves
 audiences and advertisers in all 50 states and key international markets.
 It has operations in virtually every field of media and entertainment,
 including broadcast television (CBS and The CW -a joint venture between CBS
 Corporation and Warner Bros. Entertainment), cable television (Showtime and
 CSTV Networks), local television (CBS Television Stations), television
 production and syndication (CBS Paramount Network Television and CBS
 Television Distribution), radio (CBS Radio), advertising on out-of-home
 media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS
 Interactive), music (CBS Records), licensing and merchandising (CBS
 Consumer Products) and video/DVD (CBS Home Entertainment). For more
 information, log on to www.cbscorporation.com.
 
 

SOURCE CBS Corporation
    NEW YORK, July 24 /PRNewswire-FirstCall/ -- CBS Corporation released
 today its first Social Responsibility Report - a 108-page publication
 highlighting the wide-ranging initiatives the company has made in the
 arenas of public service, community outreach, diversity, localism and
 related news coverage during its first year as a stand alone company. The
 report, published by CBS Corporate Communications, spans the entire 2006
 calendar year, and includes contributions made by virtually all CBS
 businesses, from broadcast and cable television operations to local TV and
 radio stations, publishing and outdoor media.
     "In our first year as a stand-alone company, CBS Corporation made many
 notable achievements, and principal among them was our on-going commitment
 to the audiences and communities we serve," said Leslie Moonves, President
 and CEO, CBS Corporation. "The combined assets and reach of our Company
 provide us with a unique ability to serve the common good, and we're
 committed to doing so. While this report gives just a snapshot of the many
 social responsibility initiatives our businesses engage in on a daily
 basis, it is a picture we're especially proud to share with the public, and
 establishes a baseline on which we mean to improve."
     The report is being released in hardcopy and electronic form, and will
 also be available for download at
 http://www.cbscorporation.com/our_company.
     Included in the reports are activities in such areas as:
 
     -- Diversity initiatives, including the CBS Writers Mentoring Program,
        Company-sponsored minority talent showcases and additional related
        programs offered through CBS Television Stations;
 
     -- Charitable donations of funds, free media and employee time to many
        different organizations and causes throughout the U.S.;
 
     -- Local television and radio fundraising broadcasts, as well as the
        sponsorship of hundreds of community events like food and clothing
        drives, disaster relief, education initiatives, family friendly events
        and telethons;
 
     -- Environmental campaigns and programming by CBS Corporation properties,
        including network, local TV. and radio stations and cable outlets.
        These encompassed  documentaries, sponsorships, free media, educational
        efforts, etc.;
 
     -- Socially-responsible  storylines in entertainment programming,
        including series like CBS's "Without a Trace," which has helped locate
        several missing persons
 
     -- Local and national political coverage of the 2006 midterm elections by
        CBS News, CBS Television Stations and CBS Radio, including sponsored
        candidate debates;
 
     -- Investigations from CBS News that cast light on important topics such
        as health, safety, consumer protection, government waste and social
        injustice; and
 
     -- Public Service Announcements initiated by CBS Cares, including its
        ground-breaking tolerance campaign featuring former South African
        President Nelson Mandela, as well as national and local broadcast of
        PSAs for causes like responsible drinking, child abuse prevention, HIV
        awareness, V-chip/parental blocking, alcohol and substance abuse,
        parenting, violence prevention and  hunger/disaster relief.
     "This report not only highlights our efforts in diversity and localism,
 but provides a clear roadmap for where we want to go and the goals we want
 to achieve in these important areas," said Moonves. "While there's much
 more work to be done, we think the Social Responsibility Report provides a
 solid foundation for us to build our future efforts."
     CBS Corporation (NYSE:   CBS.A and CBS) is a mass media company with
 constituent parts that reach back to the beginnings of the broadcast
 industry, as well as newer businesses that operate on the leading edge of
 the media industry. The Company, through its many and varied operations,
 combines broad reach with well-positioned local businesses, all of which
 provide it with an extensive distribution network by which it serves
 audiences and advertisers in all 50 states and key international markets.
 It has operations in virtually every field of media and entertainment,
 including broadcast television (CBS and The CW -a joint venture between CBS
 Corporation and Warner Bros. Entertainment), cable television (Showtime and
 CSTV Networks), local television (CBS Television Stations), television
 production and syndication (CBS Paramount Network Television and CBS
 Television Distribution), radio (CBS Radio), advertising on out-of-home
 media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS
 Interactive), music (CBS Records), licensing and merchandising (CBS
 Consumer Products) and video/DVD (CBS Home Entertainment). For more
 information, log on to www.cbscorporation.com.
 
 SOURCE CBS Corporation

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