CBS Launches Out of Beta - Helping People Make Smart Decisions About Managing Their Money

Jun 08, 2009, 09:00 ET from CBS Interactive

SAN FRANCISCO, June 8 /PRNewswire/ -- CBS (, a new cross-platform property from CBS Corporation, announced today it has launched out of beta with new features and content. CBS, an extension of CBS Interactive's Top 10 business site, BNET, is a new personal finance Web site designed to help people make smarter decisions about managing and investing their money throughout the course of their lives.

"During the beta launch, we focused on gathering feedback and insight from our audience to further refine our content, and provide the necessary information and tools that consumers need to make smart decisions about their personal finance," said Greg Mason, Senior Vice President and General Manager of CBS Interactive's Business Network. "As the personal finance brand for CBS, our site has already received extensive exposure on CBS Broadcasts including THE EARLY SHOW, EVENING NEWS, 60 MINUTES, as well as CBS local TV and radio stations. The site is quickly being recognized as the definitive source for personal finance topics by consumers and advertisers."

During the two months since the beta launch, CBS received thousands of responses from users who completed feedback polls and open-ended questions. Today, much of the original video and editorial content reflects that feedback and addresses the financial issues and problems worrying today's consumers. Suggestions from users included better portfolio trackers to help them reach their investing goals, information on how to handle the costs of college education, and detailed advice on how to manage financial and human capital during retirement.

The site also announced several new features, including full access to an optimized application for the Apple iPhone and iTouch. The application offers complete coverage from CBS including the latest news and updates, as well as original video content. Also, all the finance and economic-news videos found on CBS can be embedded on user blogs and Web sites. There will also be a CBS "stock-price look-up" web module available on CBS web properties including BNET and

Since the initial beta launch, Jill Schlesinger, Editor-at-Large for CBS, has appeared as a regular contributor on THE EARLY SHOW and EVENING NEWS as well as local CBS-owned TV and radio stations. During her appearances, Schlesinger has explained how the latest news affects consumers' financial lives and has commented on various topics, including the government's credit card reform bill, latest unemployment numbers, bank stress-testing, and offshore tax havens.

"Working with CBS on a number of projects has proven to be an excellent force multiplier," said CBS Evening News Business Producer Guy Campanile. "They've been a big help in helping us generate ideas and we, in turn, have been helping to drive traffic to CBS by referring viewers to the site for more information. It's an excellent partnership for broadening the best business, economic and consumer reporting in electronic media."

CBS has added two new columns including "The Financial Decoder," with Jill Schlesinger and "The Consumer Reporter" with Marlys Harris. These columnists join the CBS editorial team of veteran financial journalists and financial professionals, led by BNET's Editor-in-Chief Eric Schurenberg. The editorial team includes: Larry Swedroe, research director of a national asset management firm; luxury real-estate agent Alison Rogers; and practicing financial advisors Charles Farrell, Robert Pagliarini, and Allan Roth. Among the journalists are Conrad de Aenlle, John Keefe, Kathy Kristof, Ilyce Glink, Lynn O'Shaughnessy and Charles Wallace, whose bylines are familiar to readers from sources such as the New York Times, Los Angeles Times, The Financial Times, Fortune, Money, Seeking Alpha and Consumer Reports.

Since the beta launch, CBS has featured several in-depth editorial stories and features that reflect user feedback. The latest editorial feature, "How to Pay Your Kid's Tuition with an Athletic Scholarship," gives realistic advice to parents on how the college athletic system doesn't always work as advertised. Other editorial packages featured on the site include: "What GM's Bankruptcy Means to You"; "The Real 'Best Places to Retire'"; "Does This Bull Market Have Legs?; "Why Social Networking is Bad for You"; and "The Real Price of Life in Bailout Nation."

"During the beta launch, many of our users asked for more in-depth material, reflecting the renewed seriousness and attention people feel toward their money," said Schurenberg. "Every day, we'll feature new articles from our five editorial sections -- Big Picture, Human Capital, Cash Flow, Investing, and Your Future -- to help our readers achieve their personal financial goals."

Promotions for the new CBS will run across CBS TV, Radio, and Outdoor as well as an expansive campaign across the CBS Interactive network.

About CBS

CBS, a property of CBS Interactive, helps people make smarter decisions about their personal finances in every area that their money and their life intersect. In addition to original feature stories and unique daily commentary, the media-rich site also offers original videos and daily business and financial news from broadcast powerhouse CBS News.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. With more than 200 million people visiting its properties each month, it is the 8th largest Web property globally and the 5th largest Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET,,, GameSpot,, BNET and, span popular categories like technology, entertainment, sports, news and business.

SOURCE CBS Interactive