CCCF's Super-Awesome Colon-O-Tron Raising Awareness of Colorectal Cancer in Rockefeller Plaza

EHE International donated plaza window to Colon Cancer Challenge Foundation for awareness game through March 31

Feb 28, 2014, 17:42 ET from Colon Cancer Challenge Foundation

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NEW YORK, Feb. 28, 2014 /PRNewswire/ -- The Colon Cancer Challenge Foundation (CCCF), a New York-based nonprofit dedicated to reducing colorectal cancer incidence and death throughout the United States, is making it easier to talk and learn about colorectal cancer with the Super-Awesome Colon-O-Tron, an interactive, educational game in the Rockefeller Plaza window. The window was generously donated by EHE International to make people aware of the disease and help them get educated and take action.

The Super-Awesome Colon-O-Tron is making colorectal cancer something people will talk about with an eye-catching game encouraging people to stay lean, eat clean and get screened. The Colon-O-Tron will be in the 15-foot window at 10 Rockefeller Plaza through March 31.

"Many people don't realize colorectal cancer is the second leading cancer killer of women and men in this country or how preventable and treatable it is. We're thrilled EHE International would partner with us to help everyone who passes through Rockefeller Plaza become better educated about this disease during Colorectal Cancer Awareness Month," said Catherine Montaldo, CCCF executive director.

The Colon Cancer Challenge Foundation began in 2004 with its signature event, the Colon Cancer Challenge 5k run/walk, and now begins its second decade by reaching out to more people than ever through the window and two Challenges in 2014.

It is because colorectal cancer is so under recognized as a health risk in America that EHE International's donation is crucial to support bringing awareness and education to the cause.

"We are happy to do our part to help raise awareness on colon cancer and partner with the Colon Cancer Challenge Foundation," said Deb McKeever, president of EHE International.

MRY, the agency that designed the Colon-O-Tron, got involved after one of their employees was diagnosed with colon cancer in her 20s. Her involvement with the Colon Cancer Challenge Foundation spurred their commitment to fighting colorectal cancer.

For more information about the Super-Awesome Colon-O-Tron, visit To learn about the Colon Cancer Challenge and the CCCF, visit

About the Colon Cancer Challenge Foundation

The Colon Cancer Challenge Foundation ( is a 501(c)(3) not-for-profit organization registered in New York state and listed by the Federal IRS as a public charity dedicated to reducing colorectal cancer incidence and death. Its mission includes supporting research into the causes and cures for colorectal cancer, increasing public awareness, educating the public about the importance of early detection and forming strategic partnerships in the fight against colorectal cancer.

About EHE International

Since 1913, EHE has been the recognized leader in preventive medicine. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors.  The company is well-known for its patient-centered approach to preventive care management.  In addition to the physician's assessment, each personalized program includes clinical team management of health findings; appointment coordination with other physician/healthcare specialists; personal coaching, and a patient-accessible electronic medical record.  Nationally available, EHE's programs are designed for integration into self-funded employer-sponsored medical plans, and are available to individuals seeking alternatives to traditional preventive care access and options. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York, 10020; 212.332.3700;


SOURCE Colon Cancer Challenge Foundation