Celebrity Cruises Presents Innovative Educational Program With 'Travel Agent University' Online

Apr 18, 2001, 01:00 ET from Celebrity Cruises

    MIAMI, April 18 /PRNewswire/ -- Celebrity Cruises has become the first
 cruise line to introduce an innovative, full-scale online training program for
 travel agents, with the opportunity for agents to become certified Celebrity
 Cruises Consultants and to earn six continuing education credits -- half of
 those required by the Institute of Certified Travel Agents (ICTA) for the
 Certified Travel Consultant program.
     Developed in conjunction with Travel Agent magazine, Celebrity's new
 educational program is found on the "Travel Agent University" Web site, at
 www.tauniv.com.  There, Celebrity offers three in-depth lessons and a final
 exam, which allow agents to become certified Celebrity Cruises Consultants,
 the benefits of which include a variety of tools designed to help them market
 and sell more effectively.
     Each travel agent who passes the final exam also qualifies for a variety
 of other benefits, including the continuing education credits, as well as
 stateroom category upgrades on Celebrity ships.
     "This is yet another illustration of Celebrity's very strong alliance with
 the trade community," said Celebrity Cruises President Rick Sasso.  "Travel
 Agent University not only offers our trade partners the opportunity to further
 their education from the comfort of their homes, but also will help them
 increase their sales, by helping them match their clients with the perfect
 Celebrity cruise vacation."
     "As the chairman of Cruise Lines International Association (CLIA), an
 organization which has always considered training the most important tool of
 the trade, this new program represents a valuable addition to the array of
 educational opportunities available to travel agents," Sasso added.
     Celebrity's Travel Agent University lessons focus on three core topics:
 the Celebrity brand, including its core values, product distinctions, target
 clients, and trends; the Celebrity experience, including its award-winning
 cuisine, revitalizing AquaSpa(SM) facilities and overall ambience; and the
 varied features of the line's young, innovative fleet and destinations.
     Celebrity Cruises is the highest-rated premium cruise line in the industry
 and has the youngest fleet of any major cruise line.  Celebrity's eighth ship,
 Summit, launches this Fall, and an additional Millennium-class ship will make
 its maiden voyage in 2002.  For more information, visit the Celebrity Web site
 at www.celebritycruises.com.
 
 

SOURCE Celebrity Cruises
    MIAMI, April 18 /PRNewswire/ -- Celebrity Cruises has become the first
 cruise line to introduce an innovative, full-scale online training program for
 travel agents, with the opportunity for agents to become certified Celebrity
 Cruises Consultants and to earn six continuing education credits -- half of
 those required by the Institute of Certified Travel Agents (ICTA) for the
 Certified Travel Consultant program.
     Developed in conjunction with Travel Agent magazine, Celebrity's new
 educational program is found on the "Travel Agent University" Web site, at
 www.tauniv.com.  There, Celebrity offers three in-depth lessons and a final
 exam, which allow agents to become certified Celebrity Cruises Consultants,
 the benefits of which include a variety of tools designed to help them market
 and sell more effectively.
     Each travel agent who passes the final exam also qualifies for a variety
 of other benefits, including the continuing education credits, as well as
 stateroom category upgrades on Celebrity ships.
     "This is yet another illustration of Celebrity's very strong alliance with
 the trade community," said Celebrity Cruises President Rick Sasso.  "Travel
 Agent University not only offers our trade partners the opportunity to further
 their education from the comfort of their homes, but also will help them
 increase their sales, by helping them match their clients with the perfect
 Celebrity cruise vacation."
     "As the chairman of Cruise Lines International Association (CLIA), an
 organization which has always considered training the most important tool of
 the trade, this new program represents a valuable addition to the array of
 educational opportunities available to travel agents," Sasso added.
     Celebrity's Travel Agent University lessons focus on three core topics:
 the Celebrity brand, including its core values, product distinctions, target
 clients, and trends; the Celebrity experience, including its award-winning
 cuisine, revitalizing AquaSpa(SM) facilities and overall ambience; and the
 varied features of the line's young, innovative fleet and destinations.
     Celebrity Cruises is the highest-rated premium cruise line in the industry
 and has the youngest fleet of any major cruise line.  Celebrity's eighth ship,
 Summit, launches this Fall, and an additional Millennium-class ship will make
 its maiden voyage in 2002.  For more information, visit the Celebrity Web site
 at www.celebritycruises.com.
 
 SOURCE  Celebrity Cruises