Cellular South Customers Continue to Win in the Midst of Industry 'Phone Wars'

AT&T and Verizon's New $69.99 Unlimited Calling Plans Actually Cost $119 for Smartphone Users, Compared to $79.99 for the Same Nationwide Unlimited Services from Cellular South

Jan 28, 2010, 07:00 ET from Cellular South

RIDGELAND, Miss., Jan. 28 /PRNewswire/ -- As wireless competitors like AT&T and Verizon scramble to adjust their voice offerings and confuse consumers with plan limitations and additional data charges, Cellular South continues to provide its customers with what they want – simple, affordable nationwide plans that include unlimited voice, text and data with no surprise bills.  

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"For years we've been pricing our wireless plans and services in a way that wireless users don't have to manage minutes or usage. Wireless users should not have to think before they press send or worry about surprise bills that may come after," said Kevin Hankins, chief operating officer for Cellular South.  "Cellular South customers don't have to worry about calling circles, rollover minutes, roaming networks, days of the week or the time of day.  All our customers need to think about is who they want to connect to next."

While some companies are making headlines by reducing unlimited calling from $99 to $69, Cellular South understands that talk isn't enough for most consumers today.  They want to talk, text, e-mail and use the Web at an affordable, flat-rated, simple price.  Many also want plans that make smartphones accessible to everyone in the household. That's why Cellular South announced last fall, the nationwide Smartphone Unlimited Plan for individuals and families with smartphones.  The Smartphone Unlimited Plan is the industry's most robust and affordable smartphone plan and includes unlimited talk, text, Web, and e-mail for just $79.99, compared to $119 per month for the same services from AT&T or Verizon.  The plan from Cellular South also includes a second line with unlimited talk, text, Web and e-mail, for just $39.99.  Customers can get two Smartphone Unlimited Plans for the price of only one from AT&T or Verizon with equivalent unlimited services.  

"Our industry-leading unlimited, nationwide plans are just one of the reasons we saw an unprecedented increase in consumers that left competitors last month and chose Cellular South as their wireless provider.  In fact, seven times more wireless consumers left competitor carriers to come to Cellular South than the number of customers that left us," said Hankins.  "It's not difficult to realize that Cellular South is the clear choice because we offer something completely foreign in today's wireless marketplace – value, simplicity and quality."

Making Cellular South even more appealing to today's wireless consumer, the company was one of the first carriers to introduce an Android™-powered smartphone with the launch of the HTC Hero™.  The HTC Hero, featuring Android, allows consumers access to thousands of the latest and most relevant wireless applications and has the latest Google™ applications built in.

For more information about the Smartphone Unlimited Plan, Cellular South's, Android™-powered HTC Hero, the company's superior 3G high-speed data network, additional smartphone offerings and Cellular South's Discover Centers, visit www.Cellularsouth.com/DiscoverCenter.  

Android, Google, Google Search, Google Maps, Gmail, YouTube, and Android are trademarks of Google, Inc. HTC Hero is the trademark of HTC Corporation.

About Cellular South

Cellular South is a privately-owned diversified mobile communications company that is committed to providing wireless customers with a different and better wireless experience.  The nation's largest privately owned wireless communications carrier accomplishes this goal by providing the nation's best 3G wireless voice and data coverage, offering industry-leading unlimited flat-rate plans and providing access to the most advanced wireless devices and applications.  Through the company's online and in-store Discover Centers customers receive simple and convenient tools, tips and information to get the most out of their mobile phone.  For more information about Cellular South and its products and services, visit www.cellularsouth.com.  This news release and other announcements are available at http://www.cellularsouth.com/news/.  Or follow our news on Twitter at http://twitter.com/cellularsouth.  Find us on Facebook at http://www.facebook.com/cellularsouth to learn more about our wireless services.

SOURCE Cellular South



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