Cendant Launches Innovative Lead Management System for Its Real Estate Brand Network Brokers

Company's Proprietary LeadRouter(TM) System Has Patent Pending;

Customer Service Tool Converts Internet Text Inquiries into Voice Calls to

Sales Associates' Mobile Phones for Customer Follow-Up Within Minutes



Nov 30, 2004, 00:00 ET from Cendant Real Estate Franchise Group

    PARSIPPANY, N.J., Nov. 30 /PRNewswire/ -- The Cendant Real Estate
 Franchise Group today announced that it has launched the LeadRouter(TM)
 system, an innovative lead management platform for the brokers within its
 Century 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R) and
 Sotheby's International Realty(R) brand networks. Cendant has a business
 methods patent pending with the U.S. Patent and Trademark Office for its
 LeadRouter system.
     LeadRouter is a software-based system that captures Internet leads from
 homebuyers and sellers, then matches the lead information with the most
 appropriate sales associate according to business rules established by the
 local broker/owner. Converting data to voice, the LeadRouter product instantly
 informs the sales associates of the lead via a call to their cell phone. This
 enables sales associates to respond to consumers within minutes of receiving
 the request.
     "We believe our LeadRouter platform is head and shoulders above any lead
 management system available in the real estate industry today," said Alex
 Perriello, president and CEO of the Cendant Real Estate Franchise Group.
 "Cendant's investment in LeadRouter technology will help the brokers and
 agents in our brand networks increase their response time and effectiveness in
 managing homebuyer and seller leads."
     The National Association of Realtors' 2004 Profile of Homebuyers and
 Sellers shows that the majority of homebuyers and sellers who use an agent
 typically use the first agent with whom they have contact. "Considering these
 statistics, we believe LeadRouter has the potential to increase our lead
 conversion rate, which should result in a larger number of transactions for
 the brokers and agents across our real estate brands," said Perriello.
     The Century 21(R), Coldwell Banker(R) and ERA(R) brands successfully
 piloted the LeadRouter system during an eight-month test period with a total
 of 38 franchisee brokers, spanning more than 250 offices and 7,000 sales
 associates nationwide. Effective today, all of Cendant's real estate brands
 are making the LeadRouter product available to their affiliated brokers who
 meet brand-specific eligibility criteria.
     According to a recent Realtor.com study, nearly 50 percent of online
 inquiries from homebuyers and sellers go unanswered after 48 hours. In
 contrast, the brokers in the LeadRouter pilot groups reported an overall agent
 response rate of 82 percent in the first 24 hours for Internet leads, with 52
 percent of those responses to consumers occurring in less than one hour.
     In analyzing the origination sources of Internet leads for the brokers in
 the LeadRouter pilot, the Cendant real estate brand Web sites
 (http://www.century21.com, http://www.coldwellbanker.com and
 http://www.era.com) combined to rank as the leading overall source of online
 leads to the pilot brokers (27 percent). The brand sites were followed by the
 pilot brokers' own company Web sites (23 percent) and Realtor.com (18
 percent).
     Cendant's proprietary software system also provides office managers and
 administrators with oversight tools for managing all customer leads as well as
 Internet leads from any Web site. It also creates daily, weekly and monthly
 reports along with an integrated system that enables brokers to track the
 source of all their business. Additionally, sales associates must follow up on
 customer inquiries in order for them to continue to be eligible to receive
 leads from the LeadRouter(TM) system.
 
     About the Real Estate Services Division of Cendant Corporation
     Cendant Corporation is primarily a provider of travel and residential real
 estate services. With approximately 90,000 employees, New York City-based
 Cendant provides these services to businesses and consumers in more than 100
 countries. Its Real Estate Services Division consists of the Real Estate
 Franchise Group, representing approximately 13,500 residential and commercial
 franchised real estate offices and more than 286,000 sales associates
 affiliated with the Century 21(R), Coldwell Banker(R), Coldwell Banker
 Commercial(R), ERA(R) and Sotheby's International Realty(R) brand names;
 Cendant Mobility, a global leader in corporate and government employee
 relocation with over 2,000 corporate clients; Cendant Mortgage, one of the
 nation's largest retail mortgage originators; NRT Incorporated, the nation's
 largest residential real estate brokerage company, and Cendant Settlement
 Services Group, a leading title and closing services provider. For more
 information on Cendant's Real Estate Services Division as well as expert
 commentary on emerging trends in the real estate industry, visit the Cendant
 Media Resource Center at http://www.cendant.com/media/.
 
 

SOURCE Cendant Real Estate Franchise Group
    PARSIPPANY, N.J., Nov. 30 /PRNewswire/ -- The Cendant Real Estate
 Franchise Group today announced that it has launched the LeadRouter(TM)
 system, an innovative lead management platform for the brokers within its
 Century 21(R), Coldwell Banker(R), Coldwell Banker Commercial(R), ERA(R) and
 Sotheby's International Realty(R) brand networks. Cendant has a business
 methods patent pending with the U.S. Patent and Trademark Office for its
 LeadRouter system.
     LeadRouter is a software-based system that captures Internet leads from
 homebuyers and sellers, then matches the lead information with the most
 appropriate sales associate according to business rules established by the
 local broker/owner. Converting data to voice, the LeadRouter product instantly
 informs the sales associates of the lead via a call to their cell phone. This
 enables sales associates to respond to consumers within minutes of receiving
 the request.
     "We believe our LeadRouter platform is head and shoulders above any lead
 management system available in the real estate industry today," said Alex
 Perriello, president and CEO of the Cendant Real Estate Franchise Group.
 "Cendant's investment in LeadRouter technology will help the brokers and
 agents in our brand networks increase their response time and effectiveness in
 managing homebuyer and seller leads."
     The National Association of Realtors' 2004 Profile of Homebuyers and
 Sellers shows that the majority of homebuyers and sellers who use an agent
 typically use the first agent with whom they have contact. "Considering these
 statistics, we believe LeadRouter has the potential to increase our lead
 conversion rate, which should result in a larger number of transactions for
 the brokers and agents across our real estate brands," said Perriello.
     The Century 21(R), Coldwell Banker(R) and ERA(R) brands successfully
 piloted the LeadRouter system during an eight-month test period with a total
 of 38 franchisee brokers, spanning more than 250 offices and 7,000 sales
 associates nationwide. Effective today, all of Cendant's real estate brands
 are making the LeadRouter product available to their affiliated brokers who
 meet brand-specific eligibility criteria.
     According to a recent Realtor.com study, nearly 50 percent of online
 inquiries from homebuyers and sellers go unanswered after 48 hours. In
 contrast, the brokers in the LeadRouter pilot groups reported an overall agent
 response rate of 82 percent in the first 24 hours for Internet leads, with 52
 percent of those responses to consumers occurring in less than one hour.
     In analyzing the origination sources of Internet leads for the brokers in
 the LeadRouter pilot, the Cendant real estate brand Web sites
 (http://www.century21.com, http://www.coldwellbanker.com and
 http://www.era.com) combined to rank as the leading overall source of online
 leads to the pilot brokers (27 percent). The brand sites were followed by the
 pilot brokers' own company Web sites (23 percent) and Realtor.com (18
 percent).
     Cendant's proprietary software system also provides office managers and
 administrators with oversight tools for managing all customer leads as well as
 Internet leads from any Web site. It also creates daily, weekly and monthly
 reports along with an integrated system that enables brokers to track the
 source of all their business. Additionally, sales associates must follow up on
 customer inquiries in order for them to continue to be eligible to receive
 leads from the LeadRouter(TM) system.
 
     About the Real Estate Services Division of Cendant Corporation
     Cendant Corporation is primarily a provider of travel and residential real
 estate services. With approximately 90,000 employees, New York City-based
 Cendant provides these services to businesses and consumers in more than 100
 countries. Its Real Estate Services Division consists of the Real Estate
 Franchise Group, representing approximately 13,500 residential and commercial
 franchised real estate offices and more than 286,000 sales associates
 affiliated with the Century 21(R), Coldwell Banker(R), Coldwell Banker
 Commercial(R), ERA(R) and Sotheby's International Realty(R) brand names;
 Cendant Mobility, a global leader in corporate and government employee
 relocation with over 2,000 corporate clients; Cendant Mortgage, one of the
 nation's largest retail mortgage originators; NRT Incorporated, the nation's
 largest residential real estate brokerage company, and Cendant Settlement
 Services Group, a leading title and closing services provider. For more
 information on Cendant's Real Estate Services Division as well as expert
 commentary on emerging trends in the real estate industry, visit the Cendant
 Media Resource Center at http://www.cendant.com/media/.
 
 SOURCE  Cendant Real Estate Franchise Group