Centerplate Heats Up New Hospitality Programs at Candlestick Park

New Menu Concepts, Promotions, and Guest Services for the 2011 San Francisco 49ers Season

Sep 08, 2011, 09:59 ET from Centerplate

SAN FRANCISCO, Sept. 8, 2011 /PRNewswire/ -- Centerplate, the leading hospitality partner to North America's premier sports stadiums, convention centers and entertainment venues, including the San Francisco 49ers , announced a series of new menu concepts, service improvements and special fan promotions for the 2011 National Football League Season at Candlestick Park, along with its nine other NFL partner venues. Additionally, Centerplate will be serving as hospitality host to this year's Super Bowl in Indianapolis and next year's Super Bowl in New Orleans.

"We are thrilled to offer the signature flavors of our region to our fans," said Chris Verros, Centerplate's Executive responsible for the park. "Between our signature menu offerings, impressive service upgrades and ambitious menu additions, Centerplate is ready to bring fans an extraordinary game-day experience."

Menu Highlights

Fans will have several new and signature menu items to enjoy this season including:

Sourdough Sam Burger– A classic burger named after the 49ers' team Mascot, Sourdough Sam made with 100% Angus Beef Topped with Cheese, Caramelized Onions, Bacon and Roasted Garlic Mayo Served on Grilled Sourdough Bread

Garlic Fries- Classic San Francisco Stadium signature Item invented at Candlestick Park

Caprese Panini- Fresh mozzarella cheese, local tomatoes and fresh basil served on a grilled Sourdough baguette

Dungeness Crab Panini - Freshly prepared Dungeness crab served on a grilled Sourdough baguette

Fan Appreciation and Special Promotions

Centerplate has introduced a series of fan appreciation promotion for 49ers fans including "Bottomless Soda", in a souvenir 32 oz refillable soda cup and the "2-Point Conversion", a special offer of 2 regular hot dogs at a discount combo price. In October, the company will also join the fight against breast cancer with a limited edition pink souvenir cup for Breast Cancer Awareness Month with proceeds going to cancer research.

Guest Services Enhancements

Centerplate and the San Francisco 49ers are excited to announce the new entertainment destination at Candlestick Park, the Grand Plaza. The Grand Plaza will include live entertainment, the 49ers Hall of Fame, a Children's Fun Zone, Players Autographs, Gold-rush Cheerleader demonstrations and more. In addition to the entertainment, Centerplate will be creating an awe-inspiring food destination to include freshly prepared and served menu selections, created by the diverse and innovative mobile restaurants of Northern California and beyond.  Centerplate also expanded its stadium locations to offer additional points of sale for speedier service for San Francisco 49ers fans. Fans sitting in the Platinum section will be offered in-seat service for the first time during the football season.

In addition, to complement its culinary offerings, the company has also initiated a series of enhancements to its service training and experience assurance initiatives. Centerplate's training program, Centerplate University, is based on a series of training sessions that provides our service team the foundation to succeed. In addition to functional training, the program includes a significant focus on food safety, responsible service of alcohol, and the principles and behaviors of gracious guest service for a better fan experience.

Centerplate also maintains an extremely detailed evaluation process that judges our performance across numerous key metrics that enables the firm to conduct consistent, in-depth audits of its key performance indicators. In combination, Centerplate is also extending its quantitative Fan Tracking Study—regular, frequent, patron satisfaction and opinion surveys—that provides instant win and grand prizes for fan participation to capture the voice of the fan directly.

Centerplate's new 2011 NFL Season initiatives follow other recent company news, including the addition of several new client-partners such as the New Orleans Ernest N. Morial Convention Center, one of the nation's largest convention centers; the University of Notre Dame's athletic facilities, including storied Notre Dame Stadium; and the Santa Clara Stadium, a new stadium which will serve as the future home of the San Francisco 49ers. The company was also recently named the fastest growing hospitality group in the country by Nation's Restaurant News.

About Centerplate

Centerplate crafts and delivers "Craveable Experiences. Raveable Results." in over 250 prominent entertainment, sports and convention venues across North America – annually serving over 100 million guests. Centerplate has provided event hospitality services to 15 official U.S. Presidential Inaugural Balls, 12 Super Bowls, 20 World Series, the 2010 Winter Olympic Games, and the largest plated dinner in history at the Alpha Kappa Alpha Centennial Celebration. The company was recently named the fastest growing hospitality group in the country by Nation's Restaurant News. Visit the company online at

SOURCE Centerplate