Centric Software Partners With Softlab to Support Best-in-Class Collaborative Product Innovation

Centric Innovation Will Enable Softlab Customers to Collaborate Seamlessly

With Distributed Design Chain Partners Online



Apr 30, 2001, 01:00 ET from Centric Software, Inc.

    SAN JOSE, Calif., April 30 /PRNewswire/ -- Centric Software, Inc., the
 leading provider of Collaborative Product Innovation (CPI) solutions for the
 globally distributed design chain, has announced the formation of a strategic
 partnership with Softlab GmbH, a BMW Group company and one of Europe's leading
 system integrators.
     The partnership brings together Centric Software's next generation CPI
 solution, Centric Innovation, with Softlab's acknowledged expertise in the
 areas of IT consultancy and integration of Customer Relationship Management,
 Supply Chain Management and Enterprise Application Solutions.
     Centric Innovation empowers manufacturers to maximize their resources by
 leveraging the Internet to collaborate with their global design chain partners
 to define, synthesize and validate innovative products concepts more quickly
 and at significantly reduced costs. Using Centric Innovation, Softlab's
 manufacturing customers will now be able to seamlessly integrate and validate
 data from project partners and suppliers, regardless of which applications
 they use or their geographical locations.
     As the latest member of Centric Software's Strategic Partner Program
 (SP2), Softlab will provide consulting, system integration and support
 services for Centric Innovation. Initially, the company will target the
 automotive manufacturing sector, with plans to also address other global
 manufacturing sectors such as machinery, telecommunications, aerospace and
 consumer electronics. The focus will be on those markets where e-business is
 having a profound influence on core business processes.
     "The target of our partnership with Centric Software is to expand our
 comprehensive services with the addition of Collaborative Product Innovation
 solutions. As an internationally leading provider of CPI solutions, Centric
 Software will enable us to develop solutions that allow our customers to
 define their products online in a secure distributed business environment
 -- much more efficiently than previously possible," explained Aurang Rona,
 Business Development Manager (industrial sector) at Softlab.
     "In Softlab, we have found an internationally renowned partner
 specializing in the optimization of the entire product development process.
 Companies requiring highly efficient and experienced partners for the
 enterprise-wide implementation of our software solutions will profit most from
 the combination of our solutions and Softlab's integration know-how in the
 collaborative virtual product development sector," said Gareth Watts, Managing
 Director, Europe Operations, Centric Software.
 
     About Collaborative Product Innovation
     Unlike traditional specialist point products such as CAD/CAM, CAE, and
 visualization, or rigid control-oriented management systems including PDM and
 ERP, Collaborative Product Innovation is the only environment that unites
 domain experts through peer-to-peer communications (many-to-many, one-to many,
 or many-to-one) to securely share know-how and freely explore innovative ideas
 to develop next-generation products in record time.
 
     About Centric Software, Inc.
     Centric Software, Inc. generates innovation by empowering manufacturers to
 create and dominate new markets with their design chain partners through
 Internet-enabled Collaborative Product Innovation (CPI). The company is
 driving the collaborative-commerce (c-commerce) market with Centric
 Innovation(TM) -- the only solution that unites disparate knowledge so that
 domain experts can define, synthesize, and validate product concepts
 collaboratively in record time. It's not just Business-to-Business, it's
 Business Together(TM). Centric Software is headquartered in San Jose,
 California, and provides sales and support services to its customers through
 its offices worldwide. For additional information, please visit the web site
 at www.centricsoftware.com.
 
     About Softlab GmbH
     Softlab GmbH, a BMW Group company is focused on connecting e-business
 technologies with Customer Relationship Management (eCRM) and Supply Chain
 Management (eSCM), as well as providing Enterprise Application Solutions
 (EAS). Softlab has over 30 years of experience in planning and implementing
 large-scale IT projects and offers a wide range of IT consulting and systems
 integration services across the entire value chain. Softlab concentrates on
 the following industries:  banking, insurance, manufacturing and
 telecommunications. Softlab is represented in all important European markets
 and also has subsidiaries in the United States and Japan. In 2000, Softlab
 employed about 1500 people and achieved revenues of 188 million Euro. For
 additional information, please visit the web site at www.softlab.com.
 
     CONTACT:  Stefanie Brand of Centric Software, Inc., 408-574-7802,
 ext. 281, or sbrand@centricsoftware.com; or Liz Weber of FutureWorks, Inc.,
 408-428-0895, ext. 104, or liz@future-works.com, for Centric Software, Inc.;
 or Tina Lang-Stuart of Softlab GmbH, 49-89-9936-1835, or
 tina.lang-stuart@softlab.de.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X51616416
 
 

SOURCE Centric Software, Inc.
    SAN JOSE, Calif., April 30 /PRNewswire/ -- Centric Software, Inc., the
 leading provider of Collaborative Product Innovation (CPI) solutions for the
 globally distributed design chain, has announced the formation of a strategic
 partnership with Softlab GmbH, a BMW Group company and one of Europe's leading
 system integrators.
     The partnership brings together Centric Software's next generation CPI
 solution, Centric Innovation, with Softlab's acknowledged expertise in the
 areas of IT consultancy and integration of Customer Relationship Management,
 Supply Chain Management and Enterprise Application Solutions.
     Centric Innovation empowers manufacturers to maximize their resources by
 leveraging the Internet to collaborate with their global design chain partners
 to define, synthesize and validate innovative products concepts more quickly
 and at significantly reduced costs. Using Centric Innovation, Softlab's
 manufacturing customers will now be able to seamlessly integrate and validate
 data from project partners and suppliers, regardless of which applications
 they use or their geographical locations.
     As the latest member of Centric Software's Strategic Partner Program
 (SP2), Softlab will provide consulting, system integration and support
 services for Centric Innovation. Initially, the company will target the
 automotive manufacturing sector, with plans to also address other global
 manufacturing sectors such as machinery, telecommunications, aerospace and
 consumer electronics. The focus will be on those markets where e-business is
 having a profound influence on core business processes.
     "The target of our partnership with Centric Software is to expand our
 comprehensive services with the addition of Collaborative Product Innovation
 solutions. As an internationally leading provider of CPI solutions, Centric
 Software will enable us to develop solutions that allow our customers to
 define their products online in a secure distributed business environment
 -- much more efficiently than previously possible," explained Aurang Rona,
 Business Development Manager (industrial sector) at Softlab.
     "In Softlab, we have found an internationally renowned partner
 specializing in the optimization of the entire product development process.
 Companies requiring highly efficient and experienced partners for the
 enterprise-wide implementation of our software solutions will profit most from
 the combination of our solutions and Softlab's integration know-how in the
 collaborative virtual product development sector," said Gareth Watts, Managing
 Director, Europe Operations, Centric Software.
 
     About Collaborative Product Innovation
     Unlike traditional specialist point products such as CAD/CAM, CAE, and
 visualization, or rigid control-oriented management systems including PDM and
 ERP, Collaborative Product Innovation is the only environment that unites
 domain experts through peer-to-peer communications (many-to-many, one-to many,
 or many-to-one) to securely share know-how and freely explore innovative ideas
 to develop next-generation products in record time.
 
     About Centric Software, Inc.
     Centric Software, Inc. generates innovation by empowering manufacturers to
 create and dominate new markets with their design chain partners through
 Internet-enabled Collaborative Product Innovation (CPI). The company is
 driving the collaborative-commerce (c-commerce) market with Centric
 Innovation(TM) -- the only solution that unites disparate knowledge so that
 domain experts can define, synthesize, and validate product concepts
 collaboratively in record time. It's not just Business-to-Business, it's
 Business Together(TM). Centric Software is headquartered in San Jose,
 California, and provides sales and support services to its customers through
 its offices worldwide. For additional information, please visit the web site
 at www.centricsoftware.com.
 
     About Softlab GmbH
     Softlab GmbH, a BMW Group company is focused on connecting e-business
 technologies with Customer Relationship Management (eCRM) and Supply Chain
 Management (eSCM), as well as providing Enterprise Application Solutions
 (EAS). Softlab has over 30 years of experience in planning and implementing
 large-scale IT projects and offers a wide range of IT consulting and systems
 integration services across the entire value chain. Softlab concentrates on
 the following industries:  banking, insurance, manufacturing and
 telecommunications. Softlab is represented in all important European markets
 and also has subsidiaries in the United States and Japan. In 2000, Softlab
 employed about 1500 people and achieved revenues of 188 million Euro. For
 additional information, please visit the web site at www.softlab.com.
 
     CONTACT:  Stefanie Brand of Centric Software, Inc., 408-574-7802,
 ext. 281, or sbrand@centricsoftware.com; or Liz Weber of FutureWorks, Inc.,
 408-428-0895, ext. 104, or liz@future-works.com, for Centric Software, Inc.;
 or Tina Lang-Stuart of Softlab GmbH, 49-89-9936-1835, or
 tina.lang-stuart@softlab.de.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X51616416
 
 SOURCE  Centric Software, Inc.