Changes Fast & Furious: Promar Study Readies Food Manufacturers For Industry's Wild Ride

Apr 23, 2001, 01:00 ET from Promar International

    ALEXANDRIA, Va., April 23 /PRNewswire Interactive News Release/ --
 Strategic consulting and research firm Promar International says that food
 processors must acknowledge and prepare for what might now appear to be the
 obvious: unrelenting complexity.  "For better or worse, the world is a more
 challenging place for those in the industry," according to Tom Earley, Promar
 executive vice president.  "Issues that didn't exist previously and others
 that we thought were pretty well in hand -- things like e-commerce and food
 safety, respectively -- are stretching manufacturer resources.  Add in
 tremendous profitability pressures and the M&A flurry that has been one
 outcome and it's easy to sense -- if not exactly see -- the enormity of the
 challenges that lies ahead."
     Accordingly, Promar is developing a study that provides a strategic
 framework for food processors to proactively address these challenges.  "An
 effort has to be made to put these issues into context, evaluating the
 interconnecting pieces individually and as a whole," Earley notes.
 "Otherwise," he says, "the task at hand is a recipe for indecision or poor
 decisions, misallocated resources, and the missing of opportunities that are
 already scarce."
     Promar's study, "FUTURE FORCES: The changing food processing industries"
 analyzes how the forces for change at work in the food marketplace-and new
 points of value-will impact food manufacturers.  Based in part on a survey of
 senior executives of leading companies in North America, South America and
 Europe, it looks at macroeconomic influences, consumer behavior, technological
 issues, and the all-important intermediaries in the food value chain to equip
 manufacturers with an industry outlook over the next three years.
 Additionally, it gives processors tangible benchmarks for judging the future
 and responding accordingly.
     Study details, including planned study contents, are available in Adobe
 format at:
     http://www.promarinternational.com/Brochures/Futureforces.pdf
 
     About the Company: Promar International is a global consulting and
 research company specializing in strategy development for food, beverage, and
 agrifood companies.  For more information, please visit our web site at
 http://www.promarinternational.com or contact:
 
     Kurt Redenbo
     Director, Business Development
     Promar International
     1625 Prince Street, Suite 200; Alexandria, VA 22314 USA
     703-739-9090 or kredenbo@promarinternational.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X18309258
 
 

SOURCE Promar International
    ALEXANDRIA, Va., April 23 /PRNewswire Interactive News Release/ --
 Strategic consulting and research firm Promar International says that food
 processors must acknowledge and prepare for what might now appear to be the
 obvious: unrelenting complexity.  "For better or worse, the world is a more
 challenging place for those in the industry," according to Tom Earley, Promar
 executive vice president.  "Issues that didn't exist previously and others
 that we thought were pretty well in hand -- things like e-commerce and food
 safety, respectively -- are stretching manufacturer resources.  Add in
 tremendous profitability pressures and the M&A flurry that has been one
 outcome and it's easy to sense -- if not exactly see -- the enormity of the
 challenges that lies ahead."
     Accordingly, Promar is developing a study that provides a strategic
 framework for food processors to proactively address these challenges.  "An
 effort has to be made to put these issues into context, evaluating the
 interconnecting pieces individually and as a whole," Earley notes.
 "Otherwise," he says, "the task at hand is a recipe for indecision or poor
 decisions, misallocated resources, and the missing of opportunities that are
 already scarce."
     Promar's study, "FUTURE FORCES: The changing food processing industries"
 analyzes how the forces for change at work in the food marketplace-and new
 points of value-will impact food manufacturers.  Based in part on a survey of
 senior executives of leading companies in North America, South America and
 Europe, it looks at macroeconomic influences, consumer behavior, technological
 issues, and the all-important intermediaries in the food value chain to equip
 manufacturers with an industry outlook over the next three years.
 Additionally, it gives processors tangible benchmarks for judging the future
 and responding accordingly.
     Study details, including planned study contents, are available in Adobe
 format at:
     http://www.promarinternational.com/Brochures/Futureforces.pdf
 
     About the Company: Promar International is a global consulting and
 research company specializing in strategy development for food, beverage, and
 agrifood companies.  For more information, please visit our web site at
 http://www.promarinternational.com or contact:
 
     Kurt Redenbo
     Director, Business Development
     Promar International
     1625 Prince Street, Suite 200; Alexandria, VA 22314 USA
     703-739-9090 or kredenbo@promarinternational.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X18309258
 
 SOURCE  Promar International