Chattanooga Metropolitan Airport Authority Creates Marketing Partnership With Friends of the Festival, Inc.

Apr 26, 2001, 01:00 ET from Chattanooga Metropolitan Airport

    CHATTANOOGA, Tenn., April 26 /PRNewswire/ -- Chattanooga Metropolitan
 Airport officials announced today that the Airport Authority has entered into
 a marketing partnership with Friends of the Festival, Inc. as an official
 sponsor of Riverbend Festival 2001, to further promote the Chattanooga
 Metropolitan Airport to the residents of Chattanooga, Southeastern Tennessee,
 Northeast Alabama and North Georgia.
     The 2001 Riverbend Festival is one of the premier family oriented events
 in Chattanooga and Southeast Tennessee.  Last year's Riverbend Festival
 attracted an estimated 500,000 people.
     "The Airport is a key economic asset for our community and we are pleased
 to play an active role in supporting the Chattanooga community," reported
 Lloyd Stanley, Chairman of the Chattanooga Metropolitan Airport Authority.  He
 went on to say, "This newly formed marketing partnership with the Friends of
 The Festival, Inc. will allow the Airport to market itself to over half
 million people in a short period of time."
     "Friends of the Festival is extremely proud to have The Chattanooga
 Metropolitan Airport Authority as a major star night sponsor for the 20th
 anniversary Riverbend Festival," said Chip Baker, Executive Director of
 Friends of the Festival, Inc.  "In a growing effort to focus on Chattanooga,
 the CMAA is an excellent partner with Riverbend, one of the Southeast's top
 festivals."
     As part of its sponsorship package, the Chattanooga Metropolitan Airport
 will have extensive exposure in all events and Riverbend marketing material.
 The Airport Authority will have a sponsor tent where visitors of the festival
 will have the opportunity to meet with airline and airport representatives to
 learn more about the airlines and the airport.  The Airport Authority will
 have signage on the main Coca - Cola event stage for the evening of
 June 8, 2001 along with numerous other sponsorship recognition opportunities.
     The Chattanooga Metropolitan Airport is located in southeastern Tennessee
 and serves a 15 county area in Southeastern Tennessee, North Georgia and
 Northeast Alabama with a population of nearly 1,000,000 people.  For more
 information about the Chattanooga Metropolitan Airport, visit the Airport's
 web site at www.chattairport.com.
 
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SOURCE Chattanooga Metropolitan Airport
    CHATTANOOGA, Tenn., April 26 /PRNewswire/ -- Chattanooga Metropolitan
 Airport officials announced today that the Airport Authority has entered into
 a marketing partnership with Friends of the Festival, Inc. as an official
 sponsor of Riverbend Festival 2001, to further promote the Chattanooga
 Metropolitan Airport to the residents of Chattanooga, Southeastern Tennessee,
 Northeast Alabama and North Georgia.
     The 2001 Riverbend Festival is one of the premier family oriented events
 in Chattanooga and Southeast Tennessee.  Last year's Riverbend Festival
 attracted an estimated 500,000 people.
     "The Airport is a key economic asset for our community and we are pleased
 to play an active role in supporting the Chattanooga community," reported
 Lloyd Stanley, Chairman of the Chattanooga Metropolitan Airport Authority.  He
 went on to say, "This newly formed marketing partnership with the Friends of
 The Festival, Inc. will allow the Airport to market itself to over half
 million people in a short period of time."
     "Friends of the Festival is extremely proud to have The Chattanooga
 Metropolitan Airport Authority as a major star night sponsor for the 20th
 anniversary Riverbend Festival," said Chip Baker, Executive Director of
 Friends of the Festival, Inc.  "In a growing effort to focus on Chattanooga,
 the CMAA is an excellent partner with Riverbend, one of the Southeast's top
 festivals."
     As part of its sponsorship package, the Chattanooga Metropolitan Airport
 will have extensive exposure in all events and Riverbend marketing material.
 The Airport Authority will have a sponsor tent where visitors of the festival
 will have the opportunity to meet with airline and airport representatives to
 learn more about the airlines and the airport.  The Airport Authority will
 have signage on the main Coca - Cola event stage for the evening of
 June 8, 2001 along with numerous other sponsorship recognition opportunities.
     The Chattanooga Metropolitan Airport is located in southeastern Tennessee
 and serves a 15 county area in Southeastern Tennessee, North Georgia and
 Northeast Alabama with a population of nearly 1,000,000 people.  For more
 information about the Chattanooga Metropolitan Airport, visit the Airport's
 web site at www.chattairport.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X77387821
 
 SOURCE  Chattanooga Metropolitan Airport