Cheers Magazine Presents 2009 Cheers Beverage Excellence Awards

Jan 28, 2009, 08:00 ET from Cheers magazine

The on-premise industry's highest honors for beverage alcohol program operators.

NORWALK, Conn., Jan. 28 /PRNewswire/ -- Cheers magazine, the only beverage business publication devoted to full-service restaurants and bars, announced the winners of its 2009 Cheers Beverage Excellence Awards at the annual Cheers Beverage Conference, held on January 20-21 at the Hyatt Regency in downtown Miami.

Twelve program awards and two individual awards were presented by Charles Forman, Cheers senior vice president and group publisher, and Deborah Garbato, interim editor in chief, Cheers.

The 2009 Cheers Beverage Excellence Award winners are:

  1. Best Chain Beverage Menu (sponsored by Island Oasis): Interstate Hotels and Resorts
  2. Best Chain Beverage Merchandising (sponsored by Diageo): Hyatt
  3. Best Chain Signature Drink (sponsored by Diageo): Melting Pot
  4. Best Chain Drink Program (sponsored by Skyy Spirits LLC): InterContinental Hotels
  5. Best Chain Beer Program (sponsored by Anheuser-Busch): ESPN Zone
  6. Best Chain Spirits Program (sponsored by Pernod Ricard USA): Morton's
  7. Best Chain Wine Program (sponsored by Trinchero Family Estates): Legal Sea Foods
  8. Best Chain Adult Alcohol-Free Drink Program (sponsored by Monin Gourmet Flavorings): Red Robin
  9. Best Chain Responsible Alcohol Service Training Program (sponsored by the Diamond Sponsors of the Cheers Beverage Conference): Buffalo Wild Wings
  10. Best Chain Hotel Beverage Program (sponsored by Moet Hennessey USA): Marriott
  11. Best Chain Multi-Concept Beverage Program (sponsored by American Beverage Marketers): HMS Host
  12. Best Chain Overall Beverage Program (sponsored by Beam Global Spirits & Wine): Legal Sea Foods
  13. Raising the Bar Award (sponsored by the Cheers Editorial Team): Stephen Beaumont, author and owner of Toronto's beerbistro, a premier destination for creative beer cuisine
  14. Beverage Industry Innovator of the Year (sponsored by Brown Forman): Doug Frost, Master Sommelier, Master of Wine, and director of America's Best Wine List.

The awards program is open to all chain restaurants. A chain is defined as an operation with five or more locations in two or more markets. The chain must be in existence for at least three years. The criteria for these awards are a particular program's creativity, originality and impact on the sales and profitability of a full-service restaurant operation. Other factors considered are the level of marketing support, staff training and overall operator commitment to the initiative that lead to its success. Entries were evaluated by a judging panel that includes previous Beverage Excellence Award winners and Cheers staff.

For more information about Cheers magazine, the Cheers Beverage Conference, and the Cheers Awards for Beverage Excellence, visit and

    Contact: Deborah A. Garbato
    Cheers magazine
    (917) 862-5206

SOURCE Cheers magazine