Chi-Chi's Launches Fantastic Fajitas for Cinco de Mayo and Beyond; New Campaign Features 8 Choices Starting at Just $9.99

Apr 23, 2001, 01:00 ET from Prandium, Inc.

    LOUISVILLE, Ky., April 23 /PRNewswire Interactive News Release/ -- Two
 weeks prior to Cinco de Mayo, Chi-Chi's, Inc., a subsidiary of
 Prandium, Inc. (OTC Bulletin Board:   PDIM), announced that it has launched a
 promotional campaign built around its Fantastic Fajitas available at all
 locations starting today.
     The promotion features NEW charbroiled steak fajitas brushed with A.1 (R)
 steak sauce and smothered with fresh mushrooms, sauteed, garlic seasoned
 onions and cheddar and jack cheeses.  The plate is garnished with Chi-Chi's
 famous crispy Margarita Rings Cuervo(R)-Style.  This new entree is offered at
 $11.99.  The Fantastic Fajitas line-up also includes Chi-Chi's Chile-Lime
 Chicken and Blackened Chicken Fajita available at the special price of $9.99
 for a limited time in all markets.  Rounding out the fabulous eight are the
 Chargrilled Steak Fajitas, Steak and Chicken Combo Fajitas, Grilled Garlic
 Shrimp Fajitas, Tortilla -Crusted Chicken Fajitas and Buffalo Chicken Fajitas.
     Commenting on the promotion, Laurie A. Katapski, Chi-Chi's Executive Vice
 President of marketing said, "We are excited about our line up of Fajitas as
 we get ready for Cinco de Mayo and beyond.  We are priming our markets with a
 variety of new cable, radio and TV ads and believe that our strong marketing
 and promotional plans will deliver great results."
     Prandium's Chi-Chi's Restaurant Division with sales of $217.5 million in
 2000 began in 1976 and now operates 140 restaurant locations in the mid-west
 and eastern United States.  Chi-Chi's has been voted one of America's Favorite
 Mexican Restaurants by consumers in an independent survey for the past 9
 years.
     Prandium, Inc. is located at 18831 Von Karman Avenue, Irvine, CA 92612.
 To contact the company call (949) 757-7900, or the toll-free investor
 information line at (888) 288-PRAN, or link to www.prandium.com and
 www.chi-chis.com .  Address email to invest@prandium.com.
 
     This press release contains certain forward-looking statements and
 comments within the safe harbor provisions established under The Private
 Securities Litigation Reform Act of 1995. These statements involve known and
 unknown risks, uncertainties and other factors which may cause the actual
 results of Prandium, Inc., its subsidiaries, divisions and concepts to be
 materially different than those expressed or implied in such statements. These
 factors include, but are not limited to: the continuing development of
 successful marketing strategies for each of the Company's concepts; the effect
 of national and regional economic conditions; competitive products and
 pricing; changes in legislation; demographic changes; changes in business
 strategy or development plans; business disruptions; changes in consumer
 preferences, tastes and eating habits; and increases in food and labor costs.
 These risk factors and others are discussed from time to time in the periodic
 reports and filings of Prandium, Inc. with the Securities and Exchange
 Commission, including but not limited to its Form 10-Ks and Form 10-Qs.
 
     Prandium and Chi-Chi's are registered trademarks or service marks of their
 respective holders. (C) Prandium, Inc.  All rights reserved.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75725414
 
 

SOURCE Prandium, Inc.
    LOUISVILLE, Ky., April 23 /PRNewswire Interactive News Release/ -- Two
 weeks prior to Cinco de Mayo, Chi-Chi's, Inc., a subsidiary of
 Prandium, Inc. (OTC Bulletin Board:   PDIM), announced that it has launched a
 promotional campaign built around its Fantastic Fajitas available at all
 locations starting today.
     The promotion features NEW charbroiled steak fajitas brushed with A.1 (R)
 steak sauce and smothered with fresh mushrooms, sauteed, garlic seasoned
 onions and cheddar and jack cheeses.  The plate is garnished with Chi-Chi's
 famous crispy Margarita Rings Cuervo(R)-Style.  This new entree is offered at
 $11.99.  The Fantastic Fajitas line-up also includes Chi-Chi's Chile-Lime
 Chicken and Blackened Chicken Fajita available at the special price of $9.99
 for a limited time in all markets.  Rounding out the fabulous eight are the
 Chargrilled Steak Fajitas, Steak and Chicken Combo Fajitas, Grilled Garlic
 Shrimp Fajitas, Tortilla -Crusted Chicken Fajitas and Buffalo Chicken Fajitas.
     Commenting on the promotion, Laurie A. Katapski, Chi-Chi's Executive Vice
 President of marketing said, "We are excited about our line up of Fajitas as
 we get ready for Cinco de Mayo and beyond.  We are priming our markets with a
 variety of new cable, radio and TV ads and believe that our strong marketing
 and promotional plans will deliver great results."
     Prandium's Chi-Chi's Restaurant Division with sales of $217.5 million in
 2000 began in 1976 and now operates 140 restaurant locations in the mid-west
 and eastern United States.  Chi-Chi's has been voted one of America's Favorite
 Mexican Restaurants by consumers in an independent survey for the past 9
 years.
     Prandium, Inc. is located at 18831 Von Karman Avenue, Irvine, CA 92612.
 To contact the company call (949) 757-7900, or the toll-free investor
 information line at (888) 288-PRAN, or link to www.prandium.com and
 www.chi-chis.com .  Address email to invest@prandium.com.
 
     This press release contains certain forward-looking statements and
 comments within the safe harbor provisions established under The Private
 Securities Litigation Reform Act of 1995. These statements involve known and
 unknown risks, uncertainties and other factors which may cause the actual
 results of Prandium, Inc., its subsidiaries, divisions and concepts to be
 materially different than those expressed or implied in such statements. These
 factors include, but are not limited to: the continuing development of
 successful marketing strategies for each of the Company's concepts; the effect
 of national and regional economic conditions; competitive products and
 pricing; changes in legislation; demographic changes; changes in business
 strategy or development plans; business disruptions; changes in consumer
 preferences, tastes and eating habits; and increases in food and labor costs.
 These risk factors and others are discussed from time to time in the periodic
 reports and filings of Prandium, Inc. with the Securities and Exchange
 Commission, including but not limited to its Form 10-Ks and Form 10-Qs.
 
     Prandium and Chi-Chi's are registered trademarks or service marks of their
 respective holders. (C) Prandium, Inc.  All rights reserved.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X75725414
 
 SOURCE  Prandium, Inc.