Chicago Tribune Reinvents Its Jobs Listings

New Web IDs, Streamlined Designs Signal New Day in Tribune's Help Wanted

Advertising



Jan 14, 2008, 00:00 ET from Chicago Tribune Company

    CHICAGO, Jan. 14 /PRNewswire/ -- Starting next week, Chicago Tribune
 will replace its weekday Help Wanted listings with a streamlined
 "Careerbuilder QuickFind" feature in the Tuesday edition's Business section
 -- a move that will deliver an improved experience to both advertisers and
 job seekers.
 
     Tuesday's QuickFind listings offer only basic information -- position,
 company and location -- leaving a full description to be easily accessed at
 chicagotribune.com/careerbuilder via its corresponding Web ID. QuickFind's
 full-color pages and clean design makes it easy to review hundreds of
 listings in no time. Similarly, the Sunday edition's Careerbuilder section
 has a bold new look with fewer columns, larger ads, and clear headings that
 enable easier page scanning and navigation.
 
     "Chicago Tribune and the rest of the newspaper industry face the same
 challenges with shifts in help wanted advertising, and we are taking the
 lead on reinventing the way we present our job listings," said Ellen
 Glassberg, director of recruitment advertising. "We see this challenge as
 an opportunity for us to retool our recruitment advertising offerings and
 fully integrate the online and print job search experience to be
 hyper-focused on the needs of job seekers."
 
     The new Tuesday QuickFind feature will debut in the Business section on
 January 22 while the new Sunday Careerbuilder section launches on January
 20. A multimedia advertising campaign touting the changes to the
 newspaper's Help Wanted listings launches today around Chicago.
 
     The changes to Tribune's Help Wanted offerings coincide with today's
 debut of a new masthead, refreshed page design and a slimmer page width,
 which is 1/2-inch narrower than before. The page height will remain the
 same. The change to this new industry standard width will provide
 advertisers with more universal ad sizes and conserve newsprint.
 
     About Chicago Tribune Company
 
     Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper
 with daily readership of about 1.8 million and about 2.6 million on Sunday.
 The company also operates related print and interactive media serving
 Chicagoland. Chicago Tribune is the founding publication of Tribune
 Company, one of the country's leading media companies, operating businesses
 in broadcasting, publishing and on the Internet.
 
 
 

SOURCE Chicago Tribune Company
    CHICAGO, Jan. 14 /PRNewswire/ -- Starting next week, Chicago Tribune
 will replace its weekday Help Wanted listings with a streamlined
 "Careerbuilder QuickFind" feature in the Tuesday edition's Business section
 -- a move that will deliver an improved experience to both advertisers and
 job seekers.
 
     Tuesday's QuickFind listings offer only basic information -- position,
 company and location -- leaving a full description to be easily accessed at
 chicagotribune.com/careerbuilder via its corresponding Web ID. QuickFind's
 full-color pages and clean design makes it easy to review hundreds of
 listings in no time. Similarly, the Sunday edition's Careerbuilder section
 has a bold new look with fewer columns, larger ads, and clear headings that
 enable easier page scanning and navigation.
 
     "Chicago Tribune and the rest of the newspaper industry face the same
 challenges with shifts in help wanted advertising, and we are taking the
 lead on reinventing the way we present our job listings," said Ellen
 Glassberg, director of recruitment advertising. "We see this challenge as
 an opportunity for us to retool our recruitment advertising offerings and
 fully integrate the online and print job search experience to be
 hyper-focused on the needs of job seekers."
 
     The new Tuesday QuickFind feature will debut in the Business section on
 January 22 while the new Sunday Careerbuilder section launches on January
 20. A multimedia advertising campaign touting the changes to the
 newspaper's Help Wanted listings launches today around Chicago.
 
     The changes to Tribune's Help Wanted offerings coincide with today's
 debut of a new masthead, refreshed page design and a slimmer page width,
 which is 1/2-inch narrower than before. The page height will remain the
 same. The change to this new industry standard width will provide
 advertisers with more universal ad sizes and conserve newsprint.
 
     About Chicago Tribune Company
 
     Chicago Tribune Company publishes the Pulitzer Prize-winning newspaper
 with daily readership of about 1.8 million and about 2.6 million on Sunday.
 The company also operates related print and interactive media serving
 Chicagoland. Chicago Tribune is the founding publication of Tribune
 Company, one of the country's leading media companies, operating businesses
 in broadcasting, publishing and on the Internet.
 
 
 SOURCE Chicago Tribune Company