Chicago Tribune Reports Readership and Circulation: Cites Growth

Apr 30, 2001, 01:00 ET from Chicago Tribune

    CHICAGO, April 30 /PRNewswire/ -- Chicago Tribune readership which gained
 momentum during the extraordinary news events of late 2000 has continued to
 grow during 2001 as readers turn to the Tribune for the news that most affects
 their lives.
     The Tribune is Chicago's leader in readership.  In the Chicagoland market,
 45.6 percent of adults have read at least one issue of the weekday Chicago
 Tribune during the past week and 53.2 percent of adults have read at least one
 issue of the Sunday Chicago Tribune during the past month. *(The Gallup
 Organization, Copyright 2000)
     "Our recent redesign gives Chicagoans more reasons to pick up the Tribune
 every day and our increased consumer promotion reinforces our value," said
 Vince Casanova, vice president of Circulation and Consumer Marketing for the
 Chicago Tribune.  "The two Pulitzer Prizes awarded the newspaper earlier this
 month underscore our commitment to excellence and the benefits readers gain by
 reading us regularly."
     Chicago Tribune circulation increased daily, according to the latest
 FAS-FAX report from the Audit Bureau of Circulations (ABC) for the six months
 ended April 1, 2001.
     Overall, total daily circulation (Wednesday-Friday) increased 0.3 percent
 to 676,573, compared to the year-earlier period.  Sunday circulation decreased
 by 2.4 percent to 1,001,662.  Saturday circulation dropped 1.9 percent to
 558,466.
     In Chicagoland, daily circulation increased 0.7 percent to 614,769; Sunday
 circulation decreased 2.1 percent to 918,436; Saturday circulation decreased
 1.5 percent to 503,976.
     "We continue to focus our marketing and sales efforts on our core readers
 and on the days that advertisers and readers value most," Casanova said.
 
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                http://tbutton.prnewswire.com/prn/11690X86257868
 
 

SOURCE Chicago Tribune
    CHICAGO, April 30 /PRNewswire/ -- Chicago Tribune readership which gained
 momentum during the extraordinary news events of late 2000 has continued to
 grow during 2001 as readers turn to the Tribune for the news that most affects
 their lives.
     The Tribune is Chicago's leader in readership.  In the Chicagoland market,
 45.6 percent of adults have read at least one issue of the weekday Chicago
 Tribune during the past week and 53.2 percent of adults have read at least one
 issue of the Sunday Chicago Tribune during the past month. *(The Gallup
 Organization, Copyright 2000)
     "Our recent redesign gives Chicagoans more reasons to pick up the Tribune
 every day and our increased consumer promotion reinforces our value," said
 Vince Casanova, vice president of Circulation and Consumer Marketing for the
 Chicago Tribune.  "The two Pulitzer Prizes awarded the newspaper earlier this
 month underscore our commitment to excellence and the benefits readers gain by
 reading us regularly."
     Chicago Tribune circulation increased daily, according to the latest
 FAS-FAX report from the Audit Bureau of Circulations (ABC) for the six months
 ended April 1, 2001.
     Overall, total daily circulation (Wednesday-Friday) increased 0.3 percent
 to 676,573, compared to the year-earlier period.  Sunday circulation decreased
 by 2.4 percent to 1,001,662.  Saturday circulation dropped 1.9 percent to
 558,466.
     In Chicagoland, daily circulation increased 0.7 percent to 614,769; Sunday
 circulation decreased 2.1 percent to 918,436; Saturday circulation decreased
 1.5 percent to 503,976.
     "We continue to focus our marketing and sales efforts on our core readers
 and on the days that advertisers and readers value most," Casanova said.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X86257868
 
 SOURCE  Chicago Tribune