ChildCare Education Institute Announces New Online Course on How to Market Your Child Care Center for Increased Enrollment and Retention

Mar 24, 2011, 09:56 ET from ChildCare Education Institute

DULUTH, Ga., March 24, 2011 /PRNewswire/ -- ChildCare Education Institute (CCEI), an IACET approved and nationally accredited distance training institution dedicated exclusively to the child care industry, is proud to announce the addition of a new course in the marketing series, CCEI975B – Successfully Marketing Your Program, Part 2: Enrollment and Retention.


Child care centers operate in highly competitive markets and on tight budgets. Attracting new customers, and retaining existing customers, is absolutely essential for program success. In this course, students will learn strategies for generating leads, following up on inquiries, and building families' ongoing satisfaction and loyalty. Students can register for this course through their CCEI account. Upon successful completion of the course, students will earn 0.1 IACET CEU and receive a printable Certificate of Completion.

"Child care centers are always concerned about enrollment and customer satisfaction, but even more so in a tough economy. Effective marketing can make a huge difference in the success of any business, particularly that of child care operations. This course gives center staff and management essential tools to attract and retain appropriate customers for their programs," said Maria Taylor, President and CEO of CCEI.

About CCEI

ChildCare Education Institute (CCEI) is a distance training institution dedicated to providing the child care industry with professional development programs and courses to meet their education requirements. Over 100 professional development courses are available in English and Spanish to meet annual training and licensing requirements, as well as online certificate course of study programs, such as the Child Development Associate (CDA), Director's Certificate, and others. CCEI is accredited by the Accrediting Commission of the Distance Education and Training Council and is approved by the International Association for Continuing Education and Training to award IACET Continuing Education Units (CEUs). CCEI is authorized under the Nonpublic Postsecondary Educational Institutions Act of 1990, license number 837.  

For more information, or to enroll in a trial course, visit or call 1.800.499.9907.

ChildCare Education Institute, LLC
3059 Peachtree Industrial Blvd.
Duluth, GA 30097

SOURCE ChildCare Education Institute