Chivas Regal Joins the After Dark World; DJs to Perform Live During A Celebrity DJ Tour

Apr 18, 2001, 01:00 ET from Chivas Regal

    LOS ANGELES, April 18 /PRNewswire/ -- The Chivas Showcase DJ Live Tour
 will feature performances on a mobile stage by the country's hottest Latin
 DJs.  The launch will take place during a news media event and dinner at the
 House of Blues, located at 8430 Sunset Boulevard on Wednesday, April 25,
 6:00 p.m.  Media is invited and encouraged to try their hands at DJ'ing and
 mixing records on the turntable!
     When it comes to the latest dance music, Los Angeles is on the same
 wavelength as New York.  Chivas Regal knows that the most talked about person
 in a club is the mix master, who stands above the crowd watching its every
 move, pumping up the mood from smooth groove to frenzy.  The Chivas Showcase
 DJ Live Tour is a mobile interactive DJ party bringing the look, feel, music,
 interaction and atmosphere of a "club" to audiences during live performances
 that will be taking place throughout Los Angeles April 25-29.  Local market
 DJs will join these creative and expressive trendsetters, leaders in their
 field, engaging in a competition of sounds.
     The mobile nightclub brings party to the neighborhood in the form of a
 techno truck, featuring LED screens with read-out lights displaying program
 information and schedules of locations, lighting effects, DJ booth, Chivas CAM
 and TV monitors.
     The tour also includes two professionally trained dancers who have
 performed in MTV videos, Broadway shows, TV commercials and various
 top dance productions.  Maria Torres, outstanding Latina Broadway
 performer and choreographer whose TV and theatre credits include a Tony Award
 nomination for Swing, the Broadway musical, and the choreography for singer
 Enrique Iglesias' Bailamos video, has created a choreography for the Chivas
 Showcase DJ Live Tour with moves that will add excitement and color, giving it
 the overall look and feel of a nightclub.
     Teri Coxe, a Hispanic designer specializing in contemporary, cutting-edge
 club apparel, was commissioned by Chivas Regal to create outfits in the whisky
 color scheme, reflecting warm tones of honey.
     The tour will continue with performances in other U.S. cities through
 April 2001.  DJ Dino Latino as Chivas Ambassador on the mobile stage will
 generate enthusiasm and the Chivas brand message "When You Know."  He is
 nationally known in his field, performing in clubs in the U.S. and abroad.  He
 has released multiple recordings achieving radio and club play.  His format is
 Latin House/Club music which appeal to both Latin and general market
 audiences.
     Chivas Regal Scotch Whisky is sold in more than 150 countries and is one
 of the world's leading premium blended Scotch whiskies.
 
 

SOURCE Chivas Regal
    LOS ANGELES, April 18 /PRNewswire/ -- The Chivas Showcase DJ Live Tour
 will feature performances on a mobile stage by the country's hottest Latin
 DJs.  The launch will take place during a news media event and dinner at the
 House of Blues, located at 8430 Sunset Boulevard on Wednesday, April 25,
 6:00 p.m.  Media is invited and encouraged to try their hands at DJ'ing and
 mixing records on the turntable!
     When it comes to the latest dance music, Los Angeles is on the same
 wavelength as New York.  Chivas Regal knows that the most talked about person
 in a club is the mix master, who stands above the crowd watching its every
 move, pumping up the mood from smooth groove to frenzy.  The Chivas Showcase
 DJ Live Tour is a mobile interactive DJ party bringing the look, feel, music,
 interaction and atmosphere of a "club" to audiences during live performances
 that will be taking place throughout Los Angeles April 25-29.  Local market
 DJs will join these creative and expressive trendsetters, leaders in their
 field, engaging in a competition of sounds.
     The mobile nightclub brings party to the neighborhood in the form of a
 techno truck, featuring LED screens with read-out lights displaying program
 information and schedules of locations, lighting effects, DJ booth, Chivas CAM
 and TV monitors.
     The tour also includes two professionally trained dancers who have
 performed in MTV videos, Broadway shows, TV commercials and various
 top dance productions.  Maria Torres, outstanding Latina Broadway
 performer and choreographer whose TV and theatre credits include a Tony Award
 nomination for Swing, the Broadway musical, and the choreography for singer
 Enrique Iglesias' Bailamos video, has created a choreography for the Chivas
 Showcase DJ Live Tour with moves that will add excitement and color, giving it
 the overall look and feel of a nightclub.
     Teri Coxe, a Hispanic designer specializing in contemporary, cutting-edge
 club apparel, was commissioned by Chivas Regal to create outfits in the whisky
 color scheme, reflecting warm tones of honey.
     The tour will continue with performances in other U.S. cities through
 April 2001.  DJ Dino Latino as Chivas Ambassador on the mobile stage will
 generate enthusiasm and the Chivas brand message "When You Know."  He is
 nationally known in his field, performing in clubs in the U.S. and abroad.  He
 has released multiple recordings achieving radio and club play.  His format is
 Latin House/Club music which appeal to both Latin and general market
 audiences.
     Chivas Regal Scotch Whisky is sold in more than 150 countries and is one
 of the world's leading premium blended Scotch whiskies.
 
 SOURCE  Chivas Regal