Chris Christmas Recognized as Kmart Designer of the Year

Street-Savvy Styles and Innovative Style Set Denver Designer Apart



May 31, 2005, 01:00 ET from Tarrant Apparel Group

    LOS ANGELES, May 31 /PRNewswire-FirstCall/ -- Tarrant Apparel Group
 (Nasdaq: TAGS), a design and sourcing company for private label and private
 brand casual apparel, today announced that Kmart will honor designer and Gear7
 creator Chris Christmas as Designer of the Year, recognizing the Denver
 native's incredible contribution to Kmart's goal of delivering products and
 services that appeal to street-savvy style conscious consumers.  The Designer
 of the Year Award is presented in conjunction with Kmart's on-going commitment
 to serve and support innovative projects within minority-owned businesses.
     Mr. Christmas, the founder of Gear7, launched the proprietary apparel
 brand in partnership with Kmart in 2002, to connect with today's emerging
 Generation X & Y consumers.  Both Kmart and Mr. Christmas share in a vision to
 deliver on-trend fashion and sensible style at an affordable price.
     Lisa Schultz, Kmart's chief creative officer, says, "Kmart recognizes the
 creativity and commitment Mr. Christmas has brought to the relationship.
 Chris constantly challenges Kmart to become an innovator in fashion and push
 design, while remaining relevant with today's emerging consumers."
     Gear7 started as an urban-focused test with two racks in 150 stores in
 late 2002, and continued to grow, culminating in January of 2004 when Kmart
 expanded the Gear7 program to all 1,500 retail stores.  Kmart further
 increased its commitment to the brand by adding distribution of Gear7
 merchandise in both young men's and boys categories nationwide.
     Chris Christmas is aware of the impact a giant retailer's support can have
 on innovation.  "Gear7 provides the kind of merchandising, apparel and design
 solutions that retailers need today, and I am pleased that Kmart has been the
 first to embrace Gear7 and our creative notion that innovative thinking is not
 only sound, but smart business," said Christmas.
     In June, Mrs. Shultz will present "The Designer of the Year Award" to Mr.
 Christmas in New York at the Kmart Design studio.
 
     About Tarrant Apparel Group
     Tarrant Apparel Group serves specialty retailers, mass merchants, and
 national department stores, and branded wholesalers by designing,
 merchandising, contracting for manufacture of, and selling casual and well-
 priced apparel for women, men, and children.  Through its subsidiary, Private
 Brands, Inc., the Company designs, markets, and manufactures privately owned
 brands, including American Rag CIE, and has exclusive license agreements with
 several celebrity brands such as Jessica Simpson and Beyonce Knowles House of
 Dereon.
 
 

SOURCE Tarrant Apparel Group
    LOS ANGELES, May 31 /PRNewswire-FirstCall/ -- Tarrant Apparel Group
 (Nasdaq: TAGS), a design and sourcing company for private label and private
 brand casual apparel, today announced that Kmart will honor designer and Gear7
 creator Chris Christmas as Designer of the Year, recognizing the Denver
 native's incredible contribution to Kmart's goal of delivering products and
 services that appeal to street-savvy style conscious consumers.  The Designer
 of the Year Award is presented in conjunction with Kmart's on-going commitment
 to serve and support innovative projects within minority-owned businesses.
     Mr. Christmas, the founder of Gear7, launched the proprietary apparel
 brand in partnership with Kmart in 2002, to connect with today's emerging
 Generation X & Y consumers.  Both Kmart and Mr. Christmas share in a vision to
 deliver on-trend fashion and sensible style at an affordable price.
     Lisa Schultz, Kmart's chief creative officer, says, "Kmart recognizes the
 creativity and commitment Mr. Christmas has brought to the relationship.
 Chris constantly challenges Kmart to become an innovator in fashion and push
 design, while remaining relevant with today's emerging consumers."
     Gear7 started as an urban-focused test with two racks in 150 stores in
 late 2002, and continued to grow, culminating in January of 2004 when Kmart
 expanded the Gear7 program to all 1,500 retail stores.  Kmart further
 increased its commitment to the brand by adding distribution of Gear7
 merchandise in both young men's and boys categories nationwide.
     Chris Christmas is aware of the impact a giant retailer's support can have
 on innovation.  "Gear7 provides the kind of merchandising, apparel and design
 solutions that retailers need today, and I am pleased that Kmart has been the
 first to embrace Gear7 and our creative notion that innovative thinking is not
 only sound, but smart business," said Christmas.
     In June, Mrs. Shultz will present "The Designer of the Year Award" to Mr.
 Christmas in New York at the Kmart Design studio.
 
     About Tarrant Apparel Group
     Tarrant Apparel Group serves specialty retailers, mass merchants, and
 national department stores, and branded wholesalers by designing,
 merchandising, contracting for manufacture of, and selling casual and well-
 priced apparel for women, men, and children.  Through its subsidiary, Private
 Brands, Inc., the Company designs, markets, and manufactures privately owned
 brands, including American Rag CIE, and has exclusive license agreements with
 several celebrity brands such as Jessica Simpson and Beyonce Knowles House of
 Dereon.
 
 SOURCE  Tarrant Apparel Group