Chris Crocker Joins Pacific Sotheby's International Realty As Chief Operating Officer

Aug 04, 2015, 13:07 ET from Pacific Sotheby’s International Realty

SAN DIEGO, Aug. 4, 2015 /PRNewswire/ -- Pacific Sotheby's International Realty, San Diego's fastest growing residential real estate brokerage*, announced real estate industry veteran Chris Crocker is joining as the company's new Chief Operating Officer.

Crocker brings over 20 years of experience in the real estate industry and will be responsible for driving further company expansion and enhanc­ing the online media strategy. Crocker previously worked for Zillow, the nation's leading real estate website, where he oversaw national broker advertising and strategic partnerships. "In the face of our amazing growth we needed to augment our leadership capacity," says Steve Games, Chairman of the Board, Pacific Sotheby's Realty. Nyda Jones-Church, one of the owners of the company, and the former COO, has advanced to the role of President.

Crocker's arrival at Pacific Sotheby's International Realty comes at a time when the real estate industry continues to evolve in a digital direction. With the hiring of Crocker, the company looks to dramatically expand its competitive edge in this arena.

"We are thrilled to have a seasoned veteran, with extensive online marketing experience, join our team," says Brian Arrington, CEO, Pacific Sotheby's International Realty. "Chris's real estate media experience will advance our goal to provide the most comprehensive marketing services available to our agents and their clients."

"Our company has experienced rapid growth by continuing to attract top agents who recognize the importance of our brand's global marketing reach, technology tools and professional environment," says Games. "Our goal is always to actively pursue success by embracing new technologies and strategies. Chris' leadership as COO will allow us to continue our success in the digital arena."

Crocker recognizes that mobile technology has revolutionized how consumers find and sell homes and savvy consumers are looking for comprehensive online marketing campaigns to maximize the exposure of their property to a wider audience. "Pacific Sotheby's International Realty is the ideal marriage of global marketing reach coupled with technology and the most professional agents in the business," said Crocker. "I'm excited to join the team as we raise the bar to offer the most comprehensive online marketing programs for our clients."

*Pacific Sotheby's Realty increased sales revenue by over $20 million in 2014 from 2013, the highest of any San Diego real estate brokerage.

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Colby Arrington

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SOURCE Pacific Sotheby’s International Realty