Christine M. Robins Named as Char-Broil President and Chief Executive Officer

May 05, 2014, 10:03 ET from Char-Broil

COLUMBUS, Ga., May 5, 2014 /PRNewswire/ -- Christine (Chris) M. Robins will be joining the Char-Broil Division of the W.C. Bradley Co. as President and Chief Executive Officer, effective Monday, June 2, 2014.  "We are very pleased to have Chris Robins join our company.  Chris has an excellent background with two major and globally respected consumer products companies.  Chris brings broad-based experience to Char-Broil in Strategic Planning, Finance, Acquisition and Integration, Product Innovation, Channel Strategy, Global Marketing and Brand Management," stated Marc Olivie, W.C. Bradley Co. President and CEO.

Robins served for the past five years as President and CEO of Pittsburgh-based BodyMedia, a venture-backed pioneering company in wearable health sensors and software that help consumers and professionals better manage health and wellness.  Robins totally transformed BodyMedia via a new business strategy and the diversification of products and customers leading to the successful sale of the company to Jawbone.

Prior to joining BodyMedia, Robins spent four years with Philips Oral Healthcare in Seattle, Washington, where she was promoted to President and CEO of this global oral care business, which includes Sonicare power toothbrushes.  Robins led the development and implementation of a totally new product pipeline and business model that generated dramatic growth in revenues and profitability and also led to significant global expansion, primarily in Eastern Europe and Asia.

Immediately following graduation from the University of Wisconsin - Madison in 1988, where Robins earned her BBA degree in Marketing and Finance, she was recruited by the S.C. Johnson company in Racine, WI, and spent seventeen years with the company in both Marketing and Finance roles for brands such as Raid, Glade PlugIns, Aveeno, and Ziploc.  A native of Green Bay, Wisconsin, she completed her MBA in 1994 at Marquette University in Milwaukee. 

About W.C. Bradley Co.
The W.C. Bradley Co. (, founded in 1885, is a privately owned company headquartered in Columbus, Georgia, USA.  It is a multi-brand supplier of high-quality consumer goods and services focused primarily on the home and leisure lifestyle markets.  It is comprised of Char-Broil (Columbus, Georgia), W.C. Bradley Co. Real Estate (Columbus, Georgia), Zebco Brands (Tulsa, Oklahoma), and Lamplight (Menomonee Falls, Wisconsin).

About Char-Broil
Based in Columbus, Georgia, USA, Char-Broil ( is a division of W.C. Bradley Co. and is one of the oldest and most respected outdoor cooking brands. More Char-Broil gas barbecues are distributed across the United States than any other brand. The company sells Char-Broil® branded barbecues in the United States and Canada, throughout Latin America, Australia and Europe. In addition to the Char-Broil label, the company manages and manufactures a portfolio of outdoor cooking brands including Oklahoma Joe's®, New Braunfels Smoker Company®, Thermos® and SABER®.

Photo -

SOURCE Char-Broil