ChromaDex®'s Founder, Frank Jaksch, Appears as an Industry Expert on "Dateline NBC"

Episode Explores Dietary Supplement Industry's Diligence in Analytical Testing

Mar 19, 2012, 06:00 ET from ChromaDex Corporation

IRVINE, Calif., March 19, 2012 /PRNewswire/ -- ChromaDex Corporation (OTCBB: CDXC), an innovative natural products company providing proprietary, science-based solutions and ingredients to the dietary supplement industry, was featured as an industry expert on supplement testing on the investigative reporting television series "Dateline NBC," which aired Sunday, March 18th at 7 p.m. EDT on NBC. The show focused on the practice of fraudulent analytical testing practices known as "dry labbing," in which lab results pertaining to the potency and identity of ingredients as labeled are suspected of having been deliberately manipulated or fabricated.


"There are challenges in the dietary supplement industry in that laboratories supplying fictional results in lieu of performing appropriate analytical tests may mislead their clients and the public. This is a practice known as 'dry labbing,' " said ChromaDex Founder Frank Jaksch. "The 'Dateline NBC' investigative segment was an important first step in addressing this problem. Consumers need to have confidence that what is on the label matches what is in the product."

ChromaDex was established in 1999 in response to growing demand for natural product reference standards, materials and services. ChromaDex is an innovative natural products company providing proprietary, science-based solutions and ingredients to the dietary supplement, food, beverage, cosmetics and pharmaceutical industries. Today, ChromaDex continues its leadership in the reference standards and services business with a customer-centric approach supported by scientific rigor. Clients include government, academia and leading Fortune 500 Companies. Its expertise in this market gives it a unique foundation for combining the power of nature with the science of health to develop and market natural and novel ingredients. For more information visit

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ChromaDex Investor Contact:

Liviakis Financial Communications, Inc.
John M. Liviakis, President

Institutions and Analysts Contact:

The Del Mar Consulting Group, Inc.
Robert B. Prag, President

Frank Jaksch, Founder and CSO


SOURCE ChromaDex Corporation