Chrysler Group Sales Increase for Third Straight Month

* Chrysler Brand Sets First Quarter Record

* Chrysler Town & Country Breaks All-Time Month Record

* SUV Sales Establish New March Mark

* 'Dealer Orders Up 83% Since January' - Gary Dilts



Apr 03, 2001, 01:00 ET from Chrysler Group

    AUBURN HILLS, Mich., April 3 /PRNewswire/ -- Chrysler Group reported U.S.
 sales of 234,495 units in March, a 3 percent improvement when compared to
 February 2001 and 40 percent when compared to January 2001.
     "We continue to gain momentum on a month-to-month comparison, which is
 crucial coming into the Spring selling season," said Gary Dilts, Senior Vice
 President - Sales.  "This month's launch of the all-new Jeep(R) Liberty and
 the subsequent introduction of the new Dodge Ram pickup this fall, gives us
 good reason to be optimistic.
     "The best barometer for momentum, however, is dealer orders," added Dilts,
 "which are steadily moving up.  Orders in March were up 83 percent when
 compared to January."
     Inventory numbers for March 2001 continued in the right direction as well,
 added Dilts.  "We've made a concerted effort to balance production with sales
 over the last six months," he said, "acting more aggressively than our
 competition."  The result:  Chrysler Group inventory has shrunk to a 53-day
 supply (463,647 units), compared to 69-day supply (668,021) in March 2000.
     March sales when compared to last year's all-time record March declined by
 10 percent.  The March 2000 record was the second best overall month in
 corporate history, largely because of an aggressive sales incentive in Spring
 2000.
     Chrysler Town & Country set an all-time monthly record with sales breaking
 the 16,000 mark, an increase of 32 percent compared to last year's record of
 12,259.  Total minivan sales of 48,855 continued to gain strength as well,
 although down by 22 percent compared to last year's record month.  That was a
 steady improvement over the 25,453 minivan sales mark in January 2001, and
 February's total of 36,944.
     Sport Utility Vehicle (SUV) sales of 68,070 units established a new record
 for March, rising 18 percent compared to March 2000.  This volume surpassed
 the previous monthly record of 61,854 set in 1999.
     Chrysler-branded truck sales also established a milestone, with a March
 record of 34,038 units, up 71 percent compared to last year's record of
 19,950.
     On the passenger car side, Dodge Stratus and Chrysler Sebring sedans and
 coupes introduced last year continued steady progress.  The new sedans reached
 a mark of 18,373, up from 17,254 last month.  Stratus and Sebring coupe
 combined for a sales total of 4,245 units, the best month since their launch
 in fall of 2000.
     For the first quarter, the Chrysler brand set an all-time quarterly sales
 record of 140,528, up 25 percent compared to last year.  This beat the
 previous all-time record of 128,432 set in the third quarter of 2000.
 
                                     Month Sales     DR %   Sales  CYTD   DR %
        Model                        Curr     Pr   Change   Curr    Pr   Change
                                      Yr      Yr             Yr     Yr
     Neon                            4650    5992   -22%   12895   16141  -20%
     Breeze                             0     924  -100%     127    3512  -96%
     Prowler                          144     311   -54%     452     712  -37%
     PLYMOUTH CAR                    4794    7227   -34%   13474   20365  -34%
     Voyager                            0    5254  -100%     340   18039  -98%
     PLYMOUTH TRUCK                     0    5254  -100%     340   18039  -98%
     PLYMOUTH BRAND                  4794   12481   -62%   13814   38404  -64%
     Cirrus                             0    4830  -100%     371   13440  -97%
     Sebring Sedan                   4862       0     -    14273       -    -
     Sebring Coupe                   1858    1600    16%    4498    4264    5%
     Sebring Convertible             4451    6145   -28%   12180   16219  -25%
     Concorde                        2927    6374   -54%    8126   14295  -43%
     300M                            2655    4959   -46%    8847   12261  -28%
     LHS                              913    2355   -61%    3372    6560  -49%
     Prowler                           75       0     -      100       -    -
     CHRYSLER CAR                   17741   26263   -32%   51767   67039  -23%
     PT Cruiser                     13089       0     -    39859       -    -
     Voyager                         4808    7691   -37%   11459   16214  -29%
     Town & Country                 16141   12259    32%   37443   29189   28%
     CHRYSLER TRUCK                 34038   19950    71%   88761   45403   95%
     CHRYSLER BRAND                 51779   46213    12%  140528  112442   25%
     Wrangler                        5714    8144   -30%   14205   20019  -29%
     Cherokee                       12765   12514     2%   33894   36143   -6%
     Liberty                            0       0     -        -       -    -
     Grand Cherokee                 23025   22758     1%   58445   64442   -9%
     JEEP BRAND                     41504   43416    -4%  106544  120604  -12%
       CP CAR                       22535   33490   -33%   65241   87404  -25%
       CPJ TRUCK                    75542   68620    10%  195645  184046    6%
     CPJ DIVISION                   98077  102110    -4%  260886  271450   -4%
     Neon                           10973   12061    -9%   28967   28979    0%
     Stratus Sedan                  13511   15639   -14%   30648   37287  -18%
     Stratus Coupe                   2387       0     -     5520       -    -
     Avenger                            0     969  -100%     143    2577  -94%
     Intrepid                       11083   15977   -31%   31854   45143  -29%
     Viper                            131     148   -11%     378     376    1%
     DODGE CAR                      38085   44794   -15%   97510  114362  -15%
     Dakota                         16315   18213   -10%   38515   44069  -13%
     Ram P/U                        34035   35444    -4%   86369   95834  -10%
     Caravan                        27906   37457   -25%   62010   95435  -35%
     Durango                        13477   14211    -5%   34774   39105  -11%
     Ram Wagon                       2481    3028   -18%    5514    6375  -14%
     Ram Van                         4119    5450   -24%   11233   13071  -14%
     DODGE TRUCK                    98333  113803   -14%  238415  293889  -19%
     DODGE DIVISION                136418  158597   -14%  335925  408251  -18%
     TOTAL CAR                      60620   78284   -23%  162751  201766  -19%
     TOTAL TRUCK                   173875  182423    -5%  434060  477935   -9%
     TOTAL CAR & TRUCK             234495  260707   -10%  596811  679701  -12%
     Total Minivan                  48855   62661   -22%  111252  158877  -30%
     Total Sport Utility            68070   57627    18%  181177  159709   13%
     Selling Days                      27      27             77      77
 
 

SOURCE Chrysler Group
    AUBURN HILLS, Mich., April 3 /PRNewswire/ -- Chrysler Group reported U.S.
 sales of 234,495 units in March, a 3 percent improvement when compared to
 February 2001 and 40 percent when compared to January 2001.
     "We continue to gain momentum on a month-to-month comparison, which is
 crucial coming into the Spring selling season," said Gary Dilts, Senior Vice
 President - Sales.  "This month's launch of the all-new Jeep(R) Liberty and
 the subsequent introduction of the new Dodge Ram pickup this fall, gives us
 good reason to be optimistic.
     "The best barometer for momentum, however, is dealer orders," added Dilts,
 "which are steadily moving up.  Orders in March were up 83 percent when
 compared to January."
     Inventory numbers for March 2001 continued in the right direction as well,
 added Dilts.  "We've made a concerted effort to balance production with sales
 over the last six months," he said, "acting more aggressively than our
 competition."  The result:  Chrysler Group inventory has shrunk to a 53-day
 supply (463,647 units), compared to 69-day supply (668,021) in March 2000.
     March sales when compared to last year's all-time record March declined by
 10 percent.  The March 2000 record was the second best overall month in
 corporate history, largely because of an aggressive sales incentive in Spring
 2000.
     Chrysler Town & Country set an all-time monthly record with sales breaking
 the 16,000 mark, an increase of 32 percent compared to last year's record of
 12,259.  Total minivan sales of 48,855 continued to gain strength as well,
 although down by 22 percent compared to last year's record month.  That was a
 steady improvement over the 25,453 minivan sales mark in January 2001, and
 February's total of 36,944.
     Sport Utility Vehicle (SUV) sales of 68,070 units established a new record
 for March, rising 18 percent compared to March 2000.  This volume surpassed
 the previous monthly record of 61,854 set in 1999.
     Chrysler-branded truck sales also established a milestone, with a March
 record of 34,038 units, up 71 percent compared to last year's record of
 19,950.
     On the passenger car side, Dodge Stratus and Chrysler Sebring sedans and
 coupes introduced last year continued steady progress.  The new sedans reached
 a mark of 18,373, up from 17,254 last month.  Stratus and Sebring coupe
 combined for a sales total of 4,245 units, the best month since their launch
 in fall of 2000.
     For the first quarter, the Chrysler brand set an all-time quarterly sales
 record of 140,528, up 25 percent compared to last year.  This beat the
 previous all-time record of 128,432 set in the third quarter of 2000.
 
                                     Month Sales     DR %   Sales  CYTD   DR %
        Model                        Curr     Pr   Change   Curr    Pr   Change
                                      Yr      Yr             Yr     Yr
     Neon                            4650    5992   -22%   12895   16141  -20%
     Breeze                             0     924  -100%     127    3512  -96%
     Prowler                          144     311   -54%     452     712  -37%
     PLYMOUTH CAR                    4794    7227   -34%   13474   20365  -34%
     Voyager                            0    5254  -100%     340   18039  -98%
     PLYMOUTH TRUCK                     0    5254  -100%     340   18039  -98%
     PLYMOUTH BRAND                  4794   12481   -62%   13814   38404  -64%
     Cirrus                             0    4830  -100%     371   13440  -97%
     Sebring Sedan                   4862       0     -    14273       -    -
     Sebring Coupe                   1858    1600    16%    4498    4264    5%
     Sebring Convertible             4451    6145   -28%   12180   16219  -25%
     Concorde                        2927    6374   -54%    8126   14295  -43%
     300M                            2655    4959   -46%    8847   12261  -28%
     LHS                              913    2355   -61%    3372    6560  -49%
     Prowler                           75       0     -      100       -    -
     CHRYSLER CAR                   17741   26263   -32%   51767   67039  -23%
     PT Cruiser                     13089       0     -    39859       -    -
     Voyager                         4808    7691   -37%   11459   16214  -29%
     Town & Country                 16141   12259    32%   37443   29189   28%
     CHRYSLER TRUCK                 34038   19950    71%   88761   45403   95%
     CHRYSLER BRAND                 51779   46213    12%  140528  112442   25%
     Wrangler                        5714    8144   -30%   14205   20019  -29%
     Cherokee                       12765   12514     2%   33894   36143   -6%
     Liberty                            0       0     -        -       -    -
     Grand Cherokee                 23025   22758     1%   58445   64442   -9%
     JEEP BRAND                     41504   43416    -4%  106544  120604  -12%
       CP CAR                       22535   33490   -33%   65241   87404  -25%
       CPJ TRUCK                    75542   68620    10%  195645  184046    6%
     CPJ DIVISION                   98077  102110    -4%  260886  271450   -4%
     Neon                           10973   12061    -9%   28967   28979    0%
     Stratus Sedan                  13511   15639   -14%   30648   37287  -18%
     Stratus Coupe                   2387       0     -     5520       -    -
     Avenger                            0     969  -100%     143    2577  -94%
     Intrepid                       11083   15977   -31%   31854   45143  -29%
     Viper                            131     148   -11%     378     376    1%
     DODGE CAR                      38085   44794   -15%   97510  114362  -15%
     Dakota                         16315   18213   -10%   38515   44069  -13%
     Ram P/U                        34035   35444    -4%   86369   95834  -10%
     Caravan                        27906   37457   -25%   62010   95435  -35%
     Durango                        13477   14211    -5%   34774   39105  -11%
     Ram Wagon                       2481    3028   -18%    5514    6375  -14%
     Ram Van                         4119    5450   -24%   11233   13071  -14%
     DODGE TRUCK                    98333  113803   -14%  238415  293889  -19%
     DODGE DIVISION                136418  158597   -14%  335925  408251  -18%
     TOTAL CAR                      60620   78284   -23%  162751  201766  -19%
     TOTAL TRUCK                   173875  182423    -5%  434060  477935   -9%
     TOTAL CAR & TRUCK             234495  260707   -10%  596811  679701  -12%
     Total Minivan                  48855   62661   -22%  111252  158877  -30%
     Total Sport Utility            68070   57627    18%  181177  159709   13%
     Selling Days                      27      27             77      77
 
 SOURCE  Chrysler Group