CIBA Vision Is Driving Teens To Focus; Interactive CD-Rom Teaches Teens About Road Vision Skills

'In the past ten years, the United Sates has lost 65,000 teenagers in

traffic accidents. That's more than all the soldiers we lost in Vietnam, but

no one is proposing a national memorial.' -- The Palm Beach Post, May 2000



Apr 25, 2001, 01:00 ET from CIBA Vision Corporation

    ATLANTA, April 25 /PRNewswire Interactive News Release/ -- In the first
 major corporate effort to provide in-school support to address a national
 dilemma -- teen driving, CIBA Vision Corporation has announced a visually
 interactive CD-Rom for high school driving education classes called Driving
 Teens To Focus(R).  The national program includes an interactive CD-Rom
 designed to help students become more aware of their vision skills before
 going on the road.  The CD-Rom is available to schools at no cost nationwide
 through May 31 or until supplies are no longer available.
     Driving Teens To Focus(R) combines basic eye and hand coordination skills
 into five fun, interactive games that students can experience in the
 classroom.  The CD is designed to be compatible with high school computers.
 Created to augment high school driver's education classes and time behind the
 steering wheel, Driving Teens To Focus(R) provides simple and challenging
 visual games like Freeway Frenzy, Suburban Survivor, Traffic Trivia and
 others, that raise awareness of peripheral vision, re-focusing time and
 understanding of the effects of speed on depth perception.
     Motor vehicle accidents are the leading cause of death for teenagers in
 the U.S., reports The National Highway Traffic Safety Administration.  While
 alcohol and speeding account for some of the fatal accidents, fifty percent of
 teenage deaths that occur in automobiles remain unexplained.*
     "As a leader in the field of vision correction, we wanted to help make
 teens aware that good vision is critical to safe driving," said Mike Shippel,
 Focus(R) DAILIES(R) product manager and program presenter.
     The American Optometric Association (AOA) reports nearly half a million
 teens across the nation have vision problems.  CIBA Vision's goal is to
 support driver training by making teens aware of vision skills needed to
 operate more safely on the road.  According to the AOA, "About 90 percent of
 driving decisions are based on what the driver sees.  To be a safe driver,
 individuals must be able to see clearly at a distance, see 'out of the corner
 of your eye' without turning the head, and accurately judge the speed and
 distance of oncoming cars.  A vision test at the drivers' licensing office is
 not a substitute for a regular optometric examination."
     Driving Teens To Focus(R) Interactive CD-Rom can be obtained by contacting
 www.DrivingTeensToFocus.com by May 31, 2001, or until supplies last.  The
 Driving Teens To Focus(R) package includes a CD-Rom with instructions, Driving
 Teens To Focus(R) high school poster, tee-shirt and information including
 driving statistics, driving laws in other states, etc. to help educate teens
 about driving safely.  In addition, students can enter to win a car, Rocket
 Cash and other products.
     With worldwide headquarters in Atlanta, CIBA Vision is a global leader in
 research, development and manufacturing of optical and ophthalmic products and
 services, including contact lenses, lens care products and ophthalmic surgical
 products.  CIBA Vision products are available in more than 70 countries.  For
 more information, visit the CIBA Vision website at www.cibavision.com .
     CIBA Vision is the eye care unit of Novartis AG (NYSE:   NVS), a world
 leader in healthcare with core businesses in pharmaceuticals, consumer health,
 generics, eye care and animal health.  Headquartered in Basel, Switzerland,
 Novartis employs about 67,600 people and operates in over 140 countries around
 the world. For further information, please consult www.novartis.com .
 
     *Source: National Highway Traffic Safety Administration, www.nhtsa.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X12711294
 
 

SOURCE CIBA Vision Corporation
    ATLANTA, April 25 /PRNewswire Interactive News Release/ -- In the first
 major corporate effort to provide in-school support to address a national
 dilemma -- teen driving, CIBA Vision Corporation has announced a visually
 interactive CD-Rom for high school driving education classes called Driving
 Teens To Focus(R).  The national program includes an interactive CD-Rom
 designed to help students become more aware of their vision skills before
 going on the road.  The CD-Rom is available to schools at no cost nationwide
 through May 31 or until supplies are no longer available.
     Driving Teens To Focus(R) combines basic eye and hand coordination skills
 into five fun, interactive games that students can experience in the
 classroom.  The CD is designed to be compatible with high school computers.
 Created to augment high school driver's education classes and time behind the
 steering wheel, Driving Teens To Focus(R) provides simple and challenging
 visual games like Freeway Frenzy, Suburban Survivor, Traffic Trivia and
 others, that raise awareness of peripheral vision, re-focusing time and
 understanding of the effects of speed on depth perception.
     Motor vehicle accidents are the leading cause of death for teenagers in
 the U.S., reports The National Highway Traffic Safety Administration.  While
 alcohol and speeding account for some of the fatal accidents, fifty percent of
 teenage deaths that occur in automobiles remain unexplained.*
     "As a leader in the field of vision correction, we wanted to help make
 teens aware that good vision is critical to safe driving," said Mike Shippel,
 Focus(R) DAILIES(R) product manager and program presenter.
     The American Optometric Association (AOA) reports nearly half a million
 teens across the nation have vision problems.  CIBA Vision's goal is to
 support driver training by making teens aware of vision skills needed to
 operate more safely on the road.  According to the AOA, "About 90 percent of
 driving decisions are based on what the driver sees.  To be a safe driver,
 individuals must be able to see clearly at a distance, see 'out of the corner
 of your eye' without turning the head, and accurately judge the speed and
 distance of oncoming cars.  A vision test at the drivers' licensing office is
 not a substitute for a regular optometric examination."
     Driving Teens To Focus(R) Interactive CD-Rom can be obtained by contacting
 www.DrivingTeensToFocus.com by May 31, 2001, or until supplies last.  The
 Driving Teens To Focus(R) package includes a CD-Rom with instructions, Driving
 Teens To Focus(R) high school poster, tee-shirt and information including
 driving statistics, driving laws in other states, etc. to help educate teens
 about driving safely.  In addition, students can enter to win a car, Rocket
 Cash and other products.
     With worldwide headquarters in Atlanta, CIBA Vision is a global leader in
 research, development and manufacturing of optical and ophthalmic products and
 services, including contact lenses, lens care products and ophthalmic surgical
 products.  CIBA Vision products are available in more than 70 countries.  For
 more information, visit the CIBA Vision website at www.cibavision.com .
     CIBA Vision is the eye care unit of Novartis AG (NYSE:   NVS), a world
 leader in healthcare with core businesses in pharmaceuticals, consumer health,
 generics, eye care and animal health.  Headquartered in Basel, Switzerland,
 Novartis employs about 67,600 people and operates in over 140 countries around
 the world. For further information, please consult www.novartis.com .
 
     *Source: National Highway Traffic Safety Administration, www.nhtsa.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X12711294
 
 SOURCE  CIBA Vision Corporation