Cimarron Entertainment Expands Interactive Division and Rebrands It to Cimarron Digital

Jan 28, 2010, 16:31 ET from Cimarron Entertainment

HOLLYWOOD, Calif., Jan. 28 /PRNewswire/ -- Cimarron Entertainment, one of the leading film entertainment marketing companies in Hollywood, has significantly expanded their interactive division, giving it the newly anointed name, Cimarron Digital. It was announced today by Damon Wolf and Terry Curtin, co-presidents of Cimarron Entertainment.  The division specializes in website development and design, social media campaigns and applications, mobile and iPhone applications, outreach, viral content, advergaming, rich media and database development and integration.  The company serves a vast array of film, live- entertainment, brand, hospitality and lifestyle clients.

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In making the announcement Wolf stated, "We are committed to being an industry leader in digital marketing, development and design.  We now have the group that helped create the online strategy and marketing campaigns for such noted releases as The Dark Knight, Avatar and all six films released from the Harry Potter franchise; and when combined with the many talented people already at Cimarron Digital, the resulting team is unbeatable.  This is an exciting time in digital marketing; over the past six months we have quadrupled the size of our department in order to meet the demands of our clients and the marketplace."

As part of the restructure, Cimarron veteran Jon Simon has been upped to the title of Senior Vice President Cimarron Digital.  Simon's duties include oversight of all interactive, digital, mobile, new media and development efforts for Cimarron Digital.

Cimarron Digital's Scott Addison Clay, who joined Cimarron in 2007, will continue as Vice President of Digital Marketing overseeing all aspects of the department with Jon Simon.  In addition to the campaign work the department is pursuing, Simon and Clay have made it a top priority for Cimarron Digital to develop new and innovative programs and applications that will not only enhance the offerings Cimarron Digital will provide their clients, but will also serve as a revenue model for the company.  To further these development goals, Cimarron Digital has brought Roderick Peace, former VP of Technology at Trailer Park, on board as Director of Technology.    

Of the many new hires in the expansion, Wolf has added four notable members to Cimarron Digital, all of who have worked together in the past and are former colleagues of Wolf's from Crew Creative.   The team of four includes Anette Hughes, Dave Devine, Mark Beechy and Shaun Guckian, who prior to joining Cimarron were responsible for contributing to such groundbreaking digital campaigns as Avatar, Where The Wild Things Are, Harry Potter and the Order of Phoenix, Terminator Salvation, The Dark Knight, Watchmen, and many more.  In addition to film studios, the team's client list includes such notables as Sony Eriksson, BBC America, A&E, CNN, Lifetime, Hanna Barbera, and GE.

Anette Hughes, who has been named Vice President of Digital Marketing, will concentrate on strategy and execution for entertainment clients.   Dave Devine has been named Sr. Art Director, and Mark Beechy has been named Head of Animation.  Hughes, Devine and Beechy all held posts at Warner Bros. Advanced Digital Services prior to joining Wolf at Crew.    The fourth addition, Shaun Guckian, has been named Sr. Developer, and will lead development for the division's campaigns.  

Cimarron Digital's current and recent projects include the upcoming Warner Bros. release Valentine's Day, Twentieth Century Fox's Marmaduke, Summit Entertainment's The Twilight Saga: New Moon, Summit Entertainment's The Twilight Saga: Eclipse, CBS Films' Beastly, Twentieth Century Fox's X-Men Trilogy, Twentieth Century Fox's Family Guy, Cirque du Soleil's Ka and Skylofts at MGM Grand in Las Vegas.  In addition Cimarron Digital was a co-developer with Twentieth Century Fox on their proprietary technology FoxPop, which allows the user, through their iPhone or personal computer, to engage in a second screen experience during an in-home viewing of a Twentieth Century Fox release.

Cimarron Digital is a division of Cimarron Entertainment, a full service entertainment marketing agency that specializes in design, audio visual, motion graphic design and animation, digital design, digital marketing and social media, creative content and in-home entertainment marketing and packaging.  It is a division of the Cimarron Group, which is comprised of Cimarron Entertainment, Cimarron Asia and The Traffic Agency.

SOURCE Cimarron Entertainment