ClickAction ERM Solution Increases Hershey's Gifts Two-Day Revenue for Easter By 100%

ClickAction's Products and Commitment to Outstanding Service Complement

Hersheygifts.com Customer Care Loyalty



Apr 17, 2001, 01:00 ET from ClickAction, Inc.

    PALO ALTO, Calif., April 17 /PRNewswire/ -- Valuing the Corporation's rich
 history and commitment to personalized customer care, Hershey's Gifts, a
 business unit of Hershey Foods Corporation, has experienced tremendous revenue
 using ClickAction (TM) Inc. (Nasdaq:   CLAC) Email Relationship Management (ERM)
 service.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     Hershey's Gifts (www.hersheygifts.com) wanted to better utilize the site
 as a vehicle for personalized communication with its customers.  Hershey's
 Gifts doubled their daily revenue in two days for Easter products by sending a
 highly targeted consumer-based Easter email campaign.
     "We experienced an excellent response from our Easter email campaign,"
 said Carey Eisenhauer, internet marketing manager, Hershey's Gifts.
 "ClickAction has proven to be a very reliable e-marketing solution for
 Hershey's Gifts."
     "Hershey's Gifts has seen superior results using ClickAction ERM," said
 Susan Andrews, vice president of account management for ClickAction.
 "Hershey's Gifts not only has increased revenue, but has re-established a
 personal connection with their valued customers."
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction's
 products -- ClickAction ERM and ClickAction eCRM -- range from fully hosted
 ASP applications to licensable, enterprise-class software.  These products
 help businesses retain and grow profitable, one-to-one customer relationships.
 ClickAction products have a proven track record of success in a variety of
 industries including retail, catalog, brand, telecommunications and
 publishing.  ClickAction is a member of TRUSTe, an independent, non-profit
 organization whose mission is to build users' trust and confidence in the
 Internet.  For more information on ClickAction products and services, visit
 www.clickaction.com or call 800-473-3141.
 
 

SOURCE ClickAction, Inc.
    PALO ALTO, Calif., April 17 /PRNewswire/ -- Valuing the Corporation's rich
 history and commitment to personalized customer care, Hershey's Gifts, a
 business unit of Hershey Foods Corporation, has experienced tremendous revenue
 using ClickAction (TM) Inc. (Nasdaq:   CLAC) Email Relationship Management (ERM)
 service.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     Hershey's Gifts (www.hersheygifts.com) wanted to better utilize the site
 as a vehicle for personalized communication with its customers.  Hershey's
 Gifts doubled their daily revenue in two days for Easter products by sending a
 highly targeted consumer-based Easter email campaign.
     "We experienced an excellent response from our Easter email campaign,"
 said Carey Eisenhauer, internet marketing manager, Hershey's Gifts.
 "ClickAction has proven to be a very reliable e-marketing solution for
 Hershey's Gifts."
     "Hershey's Gifts has seen superior results using ClickAction ERM," said
 Susan Andrews, vice president of account management for ClickAction.
 "Hershey's Gifts not only has increased revenue, but has re-established a
 personal connection with their valued customers."
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction's
 products -- ClickAction ERM and ClickAction eCRM -- range from fully hosted
 ASP applications to licensable, enterprise-class software.  These products
 help businesses retain and grow profitable, one-to-one customer relationships.
 ClickAction products have a proven track record of success in a variety of
 industries including retail, catalog, brand, telecommunications and
 publishing.  ClickAction is a member of TRUSTe, an independent, non-profit
 organization whose mission is to build users' trust and confidence in the
 Internet.  For more information on ClickAction products and services, visit
 www.clickaction.com or call 800-473-3141.
 
 SOURCE  ClickAction, Inc.