ClickAction Reiterates Optimistic Outlook for Its ERM Business in 2001

Strong Annual Revenue Growth, Improving Gross Margins, Strong Stream of New

Email Products and Services and Growing Client Acquisition Rates Lead to

Positive Outlook



Apr 30, 2001, 01:00 ET from ClickAction, Inc.

    PALO ALTO, Calif., April 30 /PRNewswire/ --
 ClickAction(TM) Inc. (Nasdaq: CLAC), a leading provider of electronic
 messaging and customer relationship management products and services,
 reiterated that the company remains optimistic on its ERM business outlook for
 the remainder of 2001.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     "Even in the midst of a tough economic period, ClickAction has
 demonstrated strong annual revenue growth and improved gross margins.  For the
 second consecutive quarter, ClickAction was profitable, unlike many
 competitors who issued earnings warnings.  Our continued growth in annual
 revenue, gross margins and profitability are due to a continuous stream of new
 email products and services that have consistently proven their ability to
 improve our clients' return on investment by better maximizing the lifetime
 value of their customer relationships," said Gregory Slayton, president and
 CEO for ClickAction.
     "ClickAction has also strengthened its balance sheet.  We are pleased to
 announce that the Company recently closed $3.5 million in a private placement
 from the Tail Wind Fund Ltd, a worldwide investor in emerging growth
 companies," continued Slayton.  "We expect Q2 to be another strong quarter for
 the ERM business and management is comfortable with current analysts
 expectations."
     "ClickAction is committed to enhancing what we believe is already the
 industry's highest level of client service.  Later this quarter, ClickAction's
 new email marketing automation solution will be available to clients.  Because
 of our commitment to providing industry leading products and services,
 ClickAction has scored tremendous client wins and has quickly expanded our
 e-publishing business over the past few quarters.  The fact that more and more
 of our clients are Fortune 1000 companies underscores our commitment to
 providing the highest level of industry leading products and services.  We
 believe that these positive trends will continue and possibly even accelerate
 throughout the balance of this year," concluded Slayton.
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction products
 have a proven track record of success in a variety of industries including
 retail, catalog, brand and publishing.  ClickAction is a member of TRUSTe, an
 independent, non-profit organization whose mission is to build users' trust
 and confidence in the Internet.  For more information on ClickAction products
 and services, visit www.clickaction.com or call 800-473-3141.
 
     Forward Looking Statements
     To the extent that any of the statements contained herein relating to the
 Company are forward-looking, such statements are based on current expectations
 that involve a number of uncertainties and risks.  Such uncertainties and
 risks include, but are not limited to, the development of new products and
 services, the enhancement of existing products and services, the dependence on
 principal customers and partners, competitive pricing pressures, product
 volume and mix, timing of orders received, introduction of competitive
 products and services having technological and/or pricing advantages, and
 overall dynamics of the industry and consolidation. For further information,
 refer to the risk factors included in the Company's Annual Report on
 Form 10-K/A for the year ended December 31, 2000 and the Company's Quarterly
 Report on Form 10-Q for the quarter ended September 30, 2000, each as filed
 with the Securities and Exchange Commission.
 
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SOURCE ClickAction, Inc.
    PALO ALTO, Calif., April 30 /PRNewswire/ --
 ClickAction(TM) Inc. (Nasdaq: CLAC), a leading provider of electronic
 messaging and customer relationship management products and services,
 reiterated that the company remains optimistic on its ERM business outlook for
 the remainder of 2001.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/19990916/SFTH025 )
     "Even in the midst of a tough economic period, ClickAction has
 demonstrated strong annual revenue growth and improved gross margins.  For the
 second consecutive quarter, ClickAction was profitable, unlike many
 competitors who issued earnings warnings.  Our continued growth in annual
 revenue, gross margins and profitability are due to a continuous stream of new
 email products and services that have consistently proven their ability to
 improve our clients' return on investment by better maximizing the lifetime
 value of their customer relationships," said Gregory Slayton, president and
 CEO for ClickAction.
     "ClickAction has also strengthened its balance sheet.  We are pleased to
 announce that the Company recently closed $3.5 million in a private placement
 from the Tail Wind Fund Ltd, a worldwide investor in emerging growth
 companies," continued Slayton.  "We expect Q2 to be another strong quarter for
 the ERM business and management is comfortable with current analysts
 expectations."
     "ClickAction is committed to enhancing what we believe is already the
 industry's highest level of client service.  Later this quarter, ClickAction's
 new email marketing automation solution will be available to clients.  Because
 of our commitment to providing industry leading products and services,
 ClickAction has scored tremendous client wins and has quickly expanded our
 e-publishing business over the past few quarters.  The fact that more and more
 of our clients are Fortune 1000 companies underscores our commitment to
 providing the highest level of industry leading products and services.  We
 believe that these positive trends will continue and possibly even accelerate
 throughout the balance of this year," concluded Slayton.
 
     About ClickAction
     ClickAction, Inc. is a leading provider of electronic messaging and
 customer relationship management products and services.  ClickAction products
 have a proven track record of success in a variety of industries including
 retail, catalog, brand and publishing.  ClickAction is a member of TRUSTe, an
 independent, non-profit organization whose mission is to build users' trust
 and confidence in the Internet.  For more information on ClickAction products
 and services, visit www.clickaction.com or call 800-473-3141.
 
     Forward Looking Statements
     To the extent that any of the statements contained herein relating to the
 Company are forward-looking, such statements are based on current expectations
 that involve a number of uncertainties and risks.  Such uncertainties and
 risks include, but are not limited to, the development of new products and
 services, the enhancement of existing products and services, the dependence on
 principal customers and partners, competitive pricing pressures, product
 volume and mix, timing of orders received, introduction of competitive
 products and services having technological and/or pricing advantages, and
 overall dynamics of the industry and consolidation. For further information,
 refer to the risk factors included in the Company's Annual Report on
 Form 10-K/A for the year ended December 31, 2000 and the Company's Quarterly
 Report on Form 10-Q for the quarter ended September 30, 2000, each as filed
 with the Securities and Exchange Commission.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X47382070
 
 SOURCE  ClickAction, Inc.