CMP Media's Intelligent Enterprise Magazine Adds Increased Functionality And Navigability to Content

Leading Business and IT Strategic Guidebook Redesigns Print and Online

Offerings



Apr 30, 2001, 01:00 ET from Intelligent Enterprise

    SAN MATEO, Calif., April 30 /PRNewswire/ -- Intelligent Enterprise, the
 only publication focused on showing business and IT managers how to achieve
 competitive advantage by adding intelligence to their business processes,
 today unveiled a redesigned and enhanced online product at
 IntelligentEnterprise.com. The May 24 issue of the print publication will also
 provide business and IT managers with an even more valuable reading
 experience. In both cases, the goal was to ensure that the practical,
 insightful advice for which Intelligent Enterprise is well known is even more
 accessible and useful to readers and visitors.
     Visitors to IntelligentEnterprise.com can now search the site's content by
 issue (of the print publication), author, and topic. With the addition of the
 "Breaking News" section, visitors will enjoy fresh new content delivered daily
 from CMP Media's TechWeb. Visitors will also benefit from the weekly analyst
 report by Mark Smith, which provides an expert perspective on the applied use
 of information in business intelligence, analytic applications, and portals.
     Intelligent Enterprise print readers will find welcome changes to both the
 aesthetics and the organization of the magazine -- many of which are in direct
 response to readers' feedback. To improve the navigability of the publication,
 the content has been separated into topic-oriented sections such as "Thought
 Leader," which provides directly applicable perspectives on, examples of, and
 solutions for pertinent business issues and emerging processes within IT;
 "Business Intelligence," which features data analysis trends and technologies,
 their impact on business processes, and their role in the "intelligent"
 enterprise; and "Collaborative Commerce," which discusses the strategies for
 building the dynamic network of partners and customers that typify intelligent
 enterprises. These sections help the reader to view IT strategies and
 technologies in their proper business context. Without sacrificing depth of
 coverage, Intelligent Enterprise is also more readable with enhanced layout
 design and increased type size. Another move towards better accessibility of
 the content is the addition of executive summaries to the feature stories.
     "These changes will help the reader more readily analyze and appreciate
 the multifaceted nature of IT systems and services, as well as the business
 processes with which they are closely aligned," said Justin Kestelyn,
 Editor-in-Chief of Intelligent Enterprise. "In a world where change is the
 only constant, staying relevant is an ongoing effort. The improvements we've
 made to Intelligent Enterprise and IntelligentEnterprise.com allow us to
 deliver more meaningful, useable, and accessible content to our readers and
 visitors, enabling them to be better informed of enterprise intelligence
 technologies and trends."
 
     About Intelligent Enterprise
     Intelligent Enterprise is devoted to enterprise intelligence strategies
 that provide competitive advantage by improving business decision-making,
 enhancing business performance, and maximizing the lifetime value of customer
 relationships. Its mission is to be a strategic guidebook focused on showing
 IT and business managers how to collect, analyze, understand, and act
 decisively on enterprise business information in order to make their companies
 smarter, faster, and more profitable.
 
     About CMP Media LLC
     CMP Media LLC (Nasdaq:   UNEWY) (www.cmpnet.com) is a leading high-tech
 media company providing essential information and marketing services to the
 entire technology spectrum-the builders, sellers and users of technology
 worldwide. Capitalizing on its editorial, CMP is uniquely positioned to offer
 marketers comprehensive, integrated solutions tailored to meet their
 individual needs. Its diverse products and services include newspapers,
 magazines, Internet products, research, direct marketing, education and
 training, trade shows and conferences, custom publishing, testing and
 consulting.
 
     CONTACT:  Tara C. Gibb, Marketing Manager of Intelligent Enterprise
 Magazine, 650-513-4566, or tgibb@cmp.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X61217423
 
 

SOURCE Intelligent Enterprise
    SAN MATEO, Calif., April 30 /PRNewswire/ -- Intelligent Enterprise, the
 only publication focused on showing business and IT managers how to achieve
 competitive advantage by adding intelligence to their business processes,
 today unveiled a redesigned and enhanced online product at
 IntelligentEnterprise.com. The May 24 issue of the print publication will also
 provide business and IT managers with an even more valuable reading
 experience. In both cases, the goal was to ensure that the practical,
 insightful advice for which Intelligent Enterprise is well known is even more
 accessible and useful to readers and visitors.
     Visitors to IntelligentEnterprise.com can now search the site's content by
 issue (of the print publication), author, and topic. With the addition of the
 "Breaking News" section, visitors will enjoy fresh new content delivered daily
 from CMP Media's TechWeb. Visitors will also benefit from the weekly analyst
 report by Mark Smith, which provides an expert perspective on the applied use
 of information in business intelligence, analytic applications, and portals.
     Intelligent Enterprise print readers will find welcome changes to both the
 aesthetics and the organization of the magazine -- many of which are in direct
 response to readers' feedback. To improve the navigability of the publication,
 the content has been separated into topic-oriented sections such as "Thought
 Leader," which provides directly applicable perspectives on, examples of, and
 solutions for pertinent business issues and emerging processes within IT;
 "Business Intelligence," which features data analysis trends and technologies,
 their impact on business processes, and their role in the "intelligent"
 enterprise; and "Collaborative Commerce," which discusses the strategies for
 building the dynamic network of partners and customers that typify intelligent
 enterprises. These sections help the reader to view IT strategies and
 technologies in their proper business context. Without sacrificing depth of
 coverage, Intelligent Enterprise is also more readable with enhanced layout
 design and increased type size. Another move towards better accessibility of
 the content is the addition of executive summaries to the feature stories.
     "These changes will help the reader more readily analyze and appreciate
 the multifaceted nature of IT systems and services, as well as the business
 processes with which they are closely aligned," said Justin Kestelyn,
 Editor-in-Chief of Intelligent Enterprise. "In a world where change is the
 only constant, staying relevant is an ongoing effort. The improvements we've
 made to Intelligent Enterprise and IntelligentEnterprise.com allow us to
 deliver more meaningful, useable, and accessible content to our readers and
 visitors, enabling them to be better informed of enterprise intelligence
 technologies and trends."
 
     About Intelligent Enterprise
     Intelligent Enterprise is devoted to enterprise intelligence strategies
 that provide competitive advantage by improving business decision-making,
 enhancing business performance, and maximizing the lifetime value of customer
 relationships. Its mission is to be a strategic guidebook focused on showing
 IT and business managers how to collect, analyze, understand, and act
 decisively on enterprise business information in order to make their companies
 smarter, faster, and more profitable.
 
     About CMP Media LLC
     CMP Media LLC (Nasdaq:   UNEWY) (www.cmpnet.com) is a leading high-tech
 media company providing essential information and marketing services to the
 entire technology spectrum-the builders, sellers and users of technology
 worldwide. Capitalizing on its editorial, CMP is uniquely positioned to offer
 marketers comprehensive, integrated solutions tailored to meet their
 individual needs. Its diverse products and services include newspapers,
 magazines, Internet products, research, direct marketing, education and
 training, trade shows and conferences, custom publishing, testing and
 consulting.
 
     CONTACT:  Tara C. Gibb, Marketing Manager of Intelligent Enterprise
 Magazine, 650-513-4566, or tgibb@cmp.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X61217423
 
 SOURCE  Intelligent Enterprise

RELATED LINKS

http://techweb.cmp.com/corporate/current