CMP Media's TechWeb Enterprise Portfolio Rated a top Site by Government Decision Makers for Hardware and Software Information

@Plan Statistics Show Government Decision Makers Chose

CMP TechWeb's Enterprise Portfolio

Over Well-Known Technology Sites



Apr 18, 2001, 01:00 ET from CMP Media LLC

    MANHASSET, N.Y., April 18 /PRNewswire/ -- According to the Spring 2001
 @plan market research, CMP Media TechWeb's Enterprise Portfolio including
 InformationWeek.com, InternetWeek.com and NetworkComputing.com is the highest
 concentration of sites for hardware and software decision makers within the
 local, state and federal government sectors.
     @plan (http://www.webplan.net) is a leading provider of online market
 research planning systems and is used by advertising buyers as a
 decision-making tool to determine where to best reach their target audience
 online to make hardware and software buying decisions.
     The @plan statistics show that the CMP Enterprise Portfolio
 (http://www.techweb.com) is 65% more likely to be visited by government
 decision makers when making hardware and software buying decisions than other
 well-known technology sites. Traffic to the CMP Enterprise Portfolio for
 government decision makers now exceeds that of these sites as well.
     "These results highlight our success in delivering the editorial content
 readers need to make informed buying decisions," said Amy Sklar, Managing
 Director, CMP TechWeb. "We are committed to providing IT decision makers with
 unparalleled industry news, non-biased product reviews, expert advice and
 interactive discussion forums."
     The CMP TechWeb media kit can be found online at
 http://www.techweb.com/mediakit/
 
     About @plan Advertising
     Diameter's @plan Advertising is built from survey research with
 40,000 active adult users of the Internet. Active adults users of the Internet
 were defined as those U.S. adults, age 18 and older, who have visited sites on
 the Web in the previous 30 days. The study measures all U.S. web usage,
 whether occurring at work, home, school or elsewhere. The research measures
 site usage, demographics, lifestyle characteristics and brand and product
 preferences for selected product categories. @plan uses The Gallup
 Organization, one of the premier marketing research organizations worldwide,
 to conduct all @plan survey research.
 
     About CMP Media's TechWeb
     CMP Media's TechWeb (http://www.techweb.com) is the leading online
 destination for decision-making IT professionals with purchasing power. The
 TechWeb network of sites and newsletters delivers the most comprehensive,
 up-to-the-minute IT news and information on the Web. Debuted in 1994 as the
 first online news source for IT news and information on the Web, TechWeb
 continues to assist business technology professionals make timely,
 well-informed buying decisions. TechWeb's news and information is created and
 managed by a team of experienced and talented journalists that know the IT
 industry inside and out.
 
     About CMP Media LLC
     CMP Media LLC (http://www.cmpnet.com) is a leading high-tech media company
 providing essential information and marketing services to the entire
 technology spectrum-the builders, sellers and users of technology worldwide.
 Capitalizing on its editorial strength, CMP is uniquely positioned to offer
 marketers comprehensive, integrated media solutions tailored to meet their
 individual needs. Its diverse products and services include newspapers,
 magazines, Internet products, research, direct marketing services, education
 and training, trade shows and conferences, custom publishing, testing and
 consulting.
 
      Contact:
      Mike Grover
      CMP TechWeb
      617-204-1513
 
 

SOURCE CMP Media LLC
    MANHASSET, N.Y., April 18 /PRNewswire/ -- According to the Spring 2001
 @plan market research, CMP Media TechWeb's Enterprise Portfolio including
 InformationWeek.com, InternetWeek.com and NetworkComputing.com is the highest
 concentration of sites for hardware and software decision makers within the
 local, state and federal government sectors.
     @plan (http://www.webplan.net) is a leading provider of online market
 research planning systems and is used by advertising buyers as a
 decision-making tool to determine where to best reach their target audience
 online to make hardware and software buying decisions.
     The @plan statistics show that the CMP Enterprise Portfolio
 (http://www.techweb.com) is 65% more likely to be visited by government
 decision makers when making hardware and software buying decisions than other
 well-known technology sites. Traffic to the CMP Enterprise Portfolio for
 government decision makers now exceeds that of these sites as well.
     "These results highlight our success in delivering the editorial content
 readers need to make informed buying decisions," said Amy Sklar, Managing
 Director, CMP TechWeb. "We are committed to providing IT decision makers with
 unparalleled industry news, non-biased product reviews, expert advice and
 interactive discussion forums."
     The CMP TechWeb media kit can be found online at
 http://www.techweb.com/mediakit/
 
     About @plan Advertising
     Diameter's @plan Advertising is built from survey research with
 40,000 active adult users of the Internet. Active adults users of the Internet
 were defined as those U.S. adults, age 18 and older, who have visited sites on
 the Web in the previous 30 days. The study measures all U.S. web usage,
 whether occurring at work, home, school or elsewhere. The research measures
 site usage, demographics, lifestyle characteristics and brand and product
 preferences for selected product categories. @plan uses The Gallup
 Organization, one of the premier marketing research organizations worldwide,
 to conduct all @plan survey research.
 
     About CMP Media's TechWeb
     CMP Media's TechWeb (http://www.techweb.com) is the leading online
 destination for decision-making IT professionals with purchasing power. The
 TechWeb network of sites and newsletters delivers the most comprehensive,
 up-to-the-minute IT news and information on the Web. Debuted in 1994 as the
 first online news source for IT news and information on the Web, TechWeb
 continues to assist business technology professionals make timely,
 well-informed buying decisions. TechWeb's news and information is created and
 managed by a team of experienced and talented journalists that know the IT
 industry inside and out.
 
     About CMP Media LLC
     CMP Media LLC (http://www.cmpnet.com) is a leading high-tech media company
 providing essential information and marketing services to the entire
 technology spectrum-the builders, sellers and users of technology worldwide.
 Capitalizing on its editorial strength, CMP is uniquely positioned to offer
 marketers comprehensive, integrated media solutions tailored to meet their
 individual needs. Its diverse products and services include newspapers,
 magazines, Internet products, research, direct marketing services, education
 and training, trade shows and conferences, custom publishing, testing and
 consulting.
 
      Contact:
      Mike Grover
      CMP TechWeb
      617-204-1513
 
 SOURCE  CMP Media LLC

RELATED LINKS

http://techweb.cmp.com/corporate/current