CNBC Renews 24/7 Interactive Television Agreement with Wink Communications

Apr 18, 2001, 01:00 ET from Wink Communications, Inc.

    ALAMEDA, Calif. and FORT LEE, N.J., April 18 /PRNewswire/ -- CNBC today
 announced the extension of its original multi-year relationship with
 Wink Communications (Nasdaq:   WINK) to provide on-demand interactive
 enhancements for both programming and advertisements on CNBC.  Not only are
 viewers able to watch CNBC Business News live while simultaneously accessing
 on-demand financial information and stock quotes, they now have the ability to
 purchase merchandise or request information through the many interactive
 advertisements.  CNBC's Wink-enhanced programming and advertisements are
 offered free-of-charge to the more than 3 million digital cable and DIRECTV
 customers nationwide who have a Wink-capable set-top box or DIRECTV(TM)
 Receiver.
     (Photo: http://www.newscom.com/cgi-bin/prnh/19991103/WINKLOGO )
     "Enhancing our broadcasts with Wink technology allows viewers to customize
 their financial information while simultaneously receiving the unmatched
 up-to-the-minute financial and market information that they have come to
 expect from CNBC Business News," said Howard Homonoff, Vice President and
 General Manager, CNBC Strategic Ventures.  "CNBC's relationship with Wink
 demonstrates our continuing enhancement of the CNBC service for both viewers
 and advertisers."
     CNBC's on-demand Wink-enhanced programming content includes "Top gainer"
 and "Top loser" digests for NYSE, NASDAQ and AMEX, financial market updates
 for indexes worldwide, volume and price activity summaries for the most widely
 held stocks as well as top business news headlines.  A key point of the
 renewed agreement is that CNBC will promote interactive advertisements from
 Wink advertising partners to further entertain and inform their viewers.
     "As NBC was the first US broadcast network to embrace the Wink platform,
 CNBC has been able to maintain a leadership role by continuing to develop,
 implement and deploy emerging technologies," said Melinda White,
 Executive Vice President of Programming and Distribution for Wink.  "Through
 the Wink-enhanced content CNBC viewers come one step closer to satisfying
 their need for on-demand, personalized news and information."
     ValueVision International's Enhanced Broadcast Technologies Group provides
 interactive enhancements and commerce fulfillment services for CNBC through an
 agreement with NBC Digital Media.
 
     About CNBC
     CNBC is the recognized global leader in business news, providing real-time
 financial market coverage and business information to more than 166 million
 homes worldwide, including more than 79 million households in the
 United States and Canada.  The network's Business Day programming (weekdays
 from 5:00 a.m. - 8:00 p.m. ET) is produced at CNBC's headquarters in
 Fort Lee, N.J., and also includes reports from CNBC news bureaus in
 Midtown Manhattan, the New York Stock Exchange, the NASDAQ MarketSite,
 Washington D.C., Chicago, Los Angeles, Palo Alto, Calif., London and
 Singapore.  CNBC viewers can access the financial markets in an interactive
 format at CNBC.com, which offers real time and archived data, customized
 charts, portfolios and stock tickers, as well as company news, e-alerts with
 breaking information, and top quality investing tools and analyses.
 
     About Wink Communications, Inc.
     Wink Communications is a leading provider of interactive television
 technology and services that dramatically improve the TV viewing experience.
 The company offers an end-to-end system for t-commerce transactions,
 interactive entertainment and information retrieval that is simple to use and
 free to the viewer.  Wink's mass-market solution collects, analyzes and routes
 viewer response information to give advertisers and broadcasters a tool to
 evaluate the success of their television campaign.
     Introduced in June of 1998, Wink's technology is currently available to
 more than three million satellite and cable households in North America and is
 distributed through partnership agreements with major cable and satellite
 operators, network and cable broadcasters, national advertisers and
 manufacturers of consumer electronics equipment.  For more information,
 contact Tonya Hayes (tonya.hayes@wink.com) at 510-337-6315 or visit
 www.wink.com.
 
     The Private Securities Litigation Reform Act of 1995 provides a
 "safe harbor" for forward-looking statements.  For a description of additional
 risks and uncertainties, please refer to the respective company's filings with
 the Securities and Exchange Commissions.
     NOTE:  WINK is a registered trademark of WINK Communications, Inc.  All
 other products or brand names are trademarks or registered trademarks of their
 respective owners.
 
 

SOURCE Wink Communications, Inc.
    ALAMEDA, Calif. and FORT LEE, N.J., April 18 /PRNewswire/ -- CNBC today
 announced the extension of its original multi-year relationship with
 Wink Communications (Nasdaq:   WINK) to provide on-demand interactive
 enhancements for both programming and advertisements on CNBC.  Not only are
 viewers able to watch CNBC Business News live while simultaneously accessing
 on-demand financial information and stock quotes, they now have the ability to
 purchase merchandise or request information through the many interactive
 advertisements.  CNBC's Wink-enhanced programming and advertisements are
 offered free-of-charge to the more than 3 million digital cable and DIRECTV
 customers nationwide who have a Wink-capable set-top box or DIRECTV(TM)
 Receiver.
     (Photo: http://www.newscom.com/cgi-bin/prnh/19991103/WINKLOGO )
     "Enhancing our broadcasts with Wink technology allows viewers to customize
 their financial information while simultaneously receiving the unmatched
 up-to-the-minute financial and market information that they have come to
 expect from CNBC Business News," said Howard Homonoff, Vice President and
 General Manager, CNBC Strategic Ventures.  "CNBC's relationship with Wink
 demonstrates our continuing enhancement of the CNBC service for both viewers
 and advertisers."
     CNBC's on-demand Wink-enhanced programming content includes "Top gainer"
 and "Top loser" digests for NYSE, NASDAQ and AMEX, financial market updates
 for indexes worldwide, volume and price activity summaries for the most widely
 held stocks as well as top business news headlines.  A key point of the
 renewed agreement is that CNBC will promote interactive advertisements from
 Wink advertising partners to further entertain and inform their viewers.
     "As NBC was the first US broadcast network to embrace the Wink platform,
 CNBC has been able to maintain a leadership role by continuing to develop,
 implement and deploy emerging technologies," said Melinda White,
 Executive Vice President of Programming and Distribution for Wink.  "Through
 the Wink-enhanced content CNBC viewers come one step closer to satisfying
 their need for on-demand, personalized news and information."
     ValueVision International's Enhanced Broadcast Technologies Group provides
 interactive enhancements and commerce fulfillment services for CNBC through an
 agreement with NBC Digital Media.
 
     About CNBC
     CNBC is the recognized global leader in business news, providing real-time
 financial market coverage and business information to more than 166 million
 homes worldwide, including more than 79 million households in the
 United States and Canada.  The network's Business Day programming (weekdays
 from 5:00 a.m. - 8:00 p.m. ET) is produced at CNBC's headquarters in
 Fort Lee, N.J., and also includes reports from CNBC news bureaus in
 Midtown Manhattan, the New York Stock Exchange, the NASDAQ MarketSite,
 Washington D.C., Chicago, Los Angeles, Palo Alto, Calif., London and
 Singapore.  CNBC viewers can access the financial markets in an interactive
 format at CNBC.com, which offers real time and archived data, customized
 charts, portfolios and stock tickers, as well as company news, e-alerts with
 breaking information, and top quality investing tools and analyses.
 
     About Wink Communications, Inc.
     Wink Communications is a leading provider of interactive television
 technology and services that dramatically improve the TV viewing experience.
 The company offers an end-to-end system for t-commerce transactions,
 interactive entertainment and information retrieval that is simple to use and
 free to the viewer.  Wink's mass-market solution collects, analyzes and routes
 viewer response information to give advertisers and broadcasters a tool to
 evaluate the success of their television campaign.
     Introduced in June of 1998, Wink's technology is currently available to
 more than three million satellite and cable households in North America and is
 distributed through partnership agreements with major cable and satellite
 operators, network and cable broadcasters, national advertisers and
 manufacturers of consumer electronics equipment.  For more information,
 contact Tonya Hayes (tonya.hayes@wink.com) at 510-337-6315 or visit
 www.wink.com.
 
     The Private Securities Litigation Reform Act of 1995 provides a
 "safe harbor" for forward-looking statements.  For a description of additional
 risks and uncertainties, please refer to the respective company's filings with
 the Securities and Exchange Commissions.
     NOTE:  WINK is a registered trademark of WINK Communications, Inc.  All
 other products or brand names are trademarks or registered trademarks of their
 respective owners.
 
 SOURCE  Wink Communications, Inc.